Quick Snapshot

Wk 38-2013

MCCS

PS :TAM HAS UPDATED ITS UNIVERSE ESTIMATES THIS WEEK,THERE IS SOFTWARE LOCK PRIOR TO WEEK 36.

ABP NEWS Week: 38 ‘2013

TG – MF,15+ SEC:ABCMarket - HSM

Among National genres Hindi News at # 3

GEC

Reg

Hin

. M

ov.

Hin

. N

ew

s

Kid

s

Musi

c

Sport

s

Info

Life

styl

e

Eng. M

ov

Rel.

Bus.

...

Eng. Ent.

0

5

10

15

20

25

30

35

40

4541

17

10

64 3 2 1 1 1 1 0 0

% Genre Share

Source : TAM Period : Wk 38’2013

Neck to neck Vs. last year

Hindi News0.0

1.0

2.0

3.0

4.0

5.0

6.0 5.75.4

% Genre Share

Wk 31-38'12 Wk 31-38'13

Source : TAM Period : Wk 31-378Year : 2012 & 2013

ABP News maintaining its position

Aaj Tak ABP News India TV Z News NDTV India News 240%

5%

10%

15%

20%

25%

21%

17% 16%

10%8% 8%

% Mkt Share

Wk31-38'13

Source : TAM Period : Wk 31-38’13

ABP News neck to neck with Aaj Tak

Aaj Tak ABP News

India TV

Z News NDTV India

IBN 70

10

20

30

40

5041 38

32 32

25 24

CS 15+

Reach

in M

n.

Source : TAM Period : Wk 31-38’13

Aaj Tak

ABP News

India TV

Z News

NDTV India

IBN 70

10

20

30

40

50 49 4639 39

29 29

CS 4+

Reach

in M

n.

ABP News among top 2 in most of the markets

Source : TAMPeriod : Wk 36-38’2013

Market Share %

Channel Mumbai Kol Del Chts'grh B'har Guj Maha MP PHCHP Raj UP WB East West North South HSM AI

Aaj Tak 15% 18% 20% 22% 19% 26% 20% 33% 21% 27% 18% 21% 20% 22% 22% 32% 22% 23%

ABP News 14% 15% 11% 14% 33% 17% 18% 17% 14% 17% 16% 14% 19% 18% 14% 29% 15% 16%

India TV 20% 9% 22% 15% 16% 15% 15% 11% 14% 13% 16% 9% 17% 15% 17% 0% 16% 16%

Z News 14% 11% 9% 9% 6% 8% 12% 8% 10% 10% 10% 14% 10% 11% 10% 4% 10% 10%

IBN 7 5% 9% 8% 9% 5% 9% 5% 7% 11% 8% 11% 6% 5% 6% 9% 0% 8% 8%

NDTV India 6% 5% 9% 5% 6% 7% 5% 7% 11% 8% 8% 3% 5% 6% 9% 4% 8% 8%

DD News 2% 3% 1% 2% 4% 4% 2% 2% 2% 2% 3% 3% 4% 3% 2% 25% 2% 3%

Live India 3% 1% 1% 0% 2% 3% 7% 1% 0% 0% 1% 1% 1% 6% 1% 7% 2% 2%

Samay 4% 2% 2% 8% 2% 5% 3% 6% 5% 5% 2% 11% 7% 4% 3% 0% 4% 4%

TEZ 10% 23% 4% 1% 3% 2% 6% 1% 4% 2% 5% 16% 5% 5% 4% 0% 4% 4%

News 24 7% 3% 13% 16% 4% 5% 6% 6% 7% 9% 11% 3% 6% 5% 10% 0% 9% 8%

ABP News performing on Interviews/discussion genre

Source : TAM Period : Wk 38’2013 Analysis : Sub Genre GRPs

Share % within each sub-genre

Aaj Tak scored high on news bulletins, Reviews/reports & Action/ThrillersIndia TV performing on Religious & devotional programmes

Genre Aaj Tak ABP News TV Z News

News Bulletin 23% 18% 16% 11%

Reviews/Reports 31% 18% 24% 0%

Religious/Devotional 18% 0% 29% 5%

Interviews/Portraits/Discussions 13% 33% 5% 3%

Action/Thriller 48% 32% 4% 16%

Network Performance

MCCS TV Tday Zee Net India TV Net. 18 Ndtv Net0%

5%

10%

15%

20%

25%

30%

25%

22%

18%

15%13%

7%

Wk 31-38'13

Wk 31-38'13

Source : TAM Period : Wk 31--38’2013

MCCS maintaining its # 1 position

Thank You