Persuasive Writing

Quickwrite: What is your experience with writing persuasive essays?

If you have never written one, have you ever tried to convince someone to act a certain way or do something?

If so, what techniques did you use? What kind of argument did you make?

Persuasive Writing In persuasive writing, a writer takes a

position FOR or AGAINST an issue and writes to convince the reader to BELIEVE or DO something.

Where do you find Persuasive Writing?

In advertisements to get the reader to buy a product

In newspapers, magazines, essays and other texts to get the reader to accept a point of view

In speeches, petitions, and political cartoons to convince readers to believe a certain political viewpoint

On blogs, webpages, and social media sites to convince the reader to subscribe to or follow the author

Examples of Persuasive Writing Editorials Essays Advertisements Speeches Petitions Political Cartoons Editorial Letters Blogs Tweets Facebook Advice Columns

What are some topics that you make, argue, or debate over? Examples: Students should be required to go to

school all year. The United States troops should leave

Iraq.

Come up with at least 5 topics that have opposing views that interest you.

Persuasive ArgumentsShould have the following:

A claim Evidence Supporting the claim (reasons) An opposing viewpoint with counter-

arguments A conclusion

Making a Claim A writer must express an opinion to turn

a topic into a claim. For example, if your topic is “school start time,” then a possible claim could be “school should start later in the day.” Remember that your claim has to be arguable, meaning it needs to have at least two sides.

Thesis statements or claims avoid the following:

• the first person (I believe, In my opinion, etc.)

• unclear language (It seems, etc.)• attempting two topics at once (even if they

seem related). Pick one and stick with it.• just stating a fact - A thesis is something you

plan to make an argument about.

Claim Opposing Viewpoints

School should start later in the day.

FOR Starting later will allow more sleep for students. Rested students are good students.

AGAINST

Starting later will take away time from after-school activities.

Example:

Now you write a Thesis Statement

Step 1: TOPICState the topic under consideration:

energy drinks

Now you write a Thesis Statement

Step 2: ISSUEState the specific issue in the form of a

debating proposition (for something). The issue usually answers the question “what?” What about energy drinks?Energy drinks should be banned.

Now you write a Thesis Statement

Step 3: Position + Rationale ( because-clause)

Your topic and issue = your position. Now, using a because-clause.Energy drinks should be banned

because they are not FDA approved.

Persuasive TechniquesPeople aren’t always logical. Emotion can play a key role in decision- making. That’s why writers and speakers use persuasive techniques, or methods that are intended to sway people’s feelings and actions.

Appeals by Association Emotional Appeals Loaded Appeals

Appeals by Association Link an idea or a product to something or

someone positive or influential

Bandwagon Appeal Taps into people’s desire to belong

Testimonial Uses celebrities or satisfied customers to

persuade Transfer

Connects a product, a candidate, or a cause with a positive image or idea

Burger King Commercial http://www.youtube.com/watch?v=7p5fh

PkdJZM

Emotional Appeals Use strong feelings, rather than facts, to

persuade

Appeal to Pity Taps into people’s compassion for others

Appeal to Fear Preys upon people’s fear for their safety

Appeal to Vanity Uses flattery to win people over

Animal Cruelty Commercial http://www.youtube.com/watch?v=9gsp

Elv1yvc

Loaded Language Uses words with strongly positive or

negative associations

Words with Positive Associations Call up favorable images, feelings, or

experiences Words with Negative Associations

May bring to mind unpleasant images, feelings, or experiences; often create a sense of distrust or unease

Orbit Commercial http://www.youtube.com/watch?v=Bxmk

iy9txBE

Practice Now you will analyze the following

persuasive arguments. Remember to ask yourself the following questions:

Purpose: What is the writer’s purpose for writing

this argument? Why does the writer want to convince the audience to accept the claim?

Audience: To whom is the letter written? To whom

do the reasons and evidence seem targeted? How do you know?

Support: What facts, examples, and personal

experiences are presented?

Organization: What do you notice about the structure

of the essay? How does it begin? What is included in the body paragraphs? How does the essay end?

Get Started What is your topic or idea? What claim are you making about this idea? What is your thesis statement or topic

sentence? What evidence do you have to support your

claim? Do you have an argument against an

opposing viewpoint? How will you wrap up or conclude your

argument? Do you have an action you want the reader

to take?

Organizing the Essay Topic sentence: Statement of a reason to

support your claim. Evidence: Examples to support the claim

(facts, details, stories, etc.). Commentary: Explanation of the

significance of the evidence or the connection to the claim (reasoning).

Counter-Argument: An argument acknowledging and defending against an opposing viewpoint.

Conclusion: Wrapping up the argument and restatement of the claim.

Concluding a Persuasive EssayWhen generating a conclusion for a persuasive essay, writers should do the following: Wrap up the argument. Restate the claim. Provide a new appeal to needs or values. Add additional commentary. Ask for readers to take action or change

thinking. Refrain from repeating information.

Directions

1. Establish a position: Decide what your opinion is. Are you for or against mandatory recycling?

2. Create a thesis statement: Make a claim and include several key facts to support your claim.

3. Identify Supporting Evidence: What evidence supports your claim? Use specific evidence and cite where you found it.

4. Consider alternatives: What is the counter argument? How will you defend against an opposing viewpoint?

5. Include a Conclusion: Wrap-up your argument. Restate your claim and summarize briefly any important ideas. Ask readers to take action.

6. Revise and Edit: Does your essay follow guidelines given? Did you check the rubric?

Persuasive Essay: Revision Checklist1. Issue/Topic • Are there multiple viewpoints surrounding this issue?

2. Claim • Does the claim have a topic and opinion?• Does the writer give reasons for making the claim?

3. Support • What facts, statistics, examples, and personal experiences are used?

• Does the writer use sound reasoning and relevant details?

• Is the evidence relevant, accurate, current, and typical?

4. Audience • To whom do the reasons, evidence, appeals, and examples seem to be targeted?

• Are the above appropriate for the intended audience?

5. Opposing Viewpoints • Does the writer address opposing viewpoints clearly, fairly, and completely?

• Does the writer acknowledge and refuse opposing viewpoints with logic and relevant evidence?

6. Conclusion • Does the writer conclude the argument effectively?