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What is it? “communications supporting or opposing a candidate for nomination or election to either a public office or an office of a political party.” �
So what…?
Political ads and campaigns help increase interpersonal communication between the politicians staff so they can come up with advertising plans together.�
Political ads affect how one feels about a candidate, can cause a
greater interest in the election, and can change a voters opinion.�
�Voters with less political knowledge are more likely to be influenced by
political advertising.��
Political advertising can often be negative. Sponsors of these ads target individual candidates. Most of the time voters understand this and do not take them too seriously.�
Criticism
Research has shown that most voters, again, dislike ads that
attack another candidate and that most topics in these ads are unfair. �
�Most voters do not trust political
ads.
It has been found that those who watch or hear political ads
remember more about the negative ads than the positive ads.�
� The negative ad can cause the
voter to change his or her opinion or have doubts when deciding how
to vote in an election. �
Presenters choice
Did you know?
A voter is most likely going to believe an ad, even if it may be false, if he or she dislikes the targeted candidate.�These ads reinforce what the voter thinks about his or her preferred candidate.�
Many negative political ads will propose threats
and risks. However, these ads do not include a
plan of action in order to prevent these risks and
threats.�
sponsors of these negative ads should educate voters instead of attacking other candidates.�
��
Therefore,
In conclusion,
instead of changing the channel, us voters can now listen to the type of ad and make educated decisions in
any political election.
Credits h+p://commons.wikimedia.org/wiki/File:Commercial-‐LBJ1964ElecConAdDaisyGirl.ogv h+p://www.flickr.com/photos/feastoffools/2593934543/ h+p://www.flickr.com/photos/usnaConalarchives/6426697807/ h+p://www.flickr.com/photos/celloc/2988366229/ h+p://www.flickr.com/photos/solbronumberone/2868380887/ h+p://www.flickr.com/photos/jamelah/3002492619/ h+p://www.flickr.com/photos/groovymother/1206524/ Quote on slide 5 -‐ h+p://www.ethics.state.tx.us/guides/G11polad.htm
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