Magazine InstitutionL.O.

1) To understand what you will be learning for Section B of the exam

2) Begin to consider what the future of the magazine industry is

Magazine Institution

• To succeed in this section of the Key Media Concepts exam you need to develop a case study on two music magazines published by two institutions within the contemporary magazine industry and distributed in the UK.

• The focus will be on how this magazine is produced, distributed (promoted and sold in print format and online), exhibited and consumed (subscribed to, purchased or downloaded). The important of advertising will be a major feature.

2x Comparative Case Studies• In order to get high ,arks for this exam you will

need to be able to compare a mainstream magazine with a niche magazine:

• Mainstream = IPC Media- ‘NME’• Niche = Future PLC - ‘METAL HAMMER’ • This will allow you to produce a comprehensive

comparison between how larger and smaller institutions work - this is suggested as a beneficial approach by examiners

What Will We Learn?

• Digital Media• Synergy• Cross Media Ownership• Convergence• The impact of Media Technologies• Audience Consumption - habits and market trends• Magazines in the online age – online presence• Growth of competition through twitter and blogs, challenging gossip

magazines• Globalisation• The challenges of the magazine industry• Regulation• Distribution• Production• The future of the magazines industry

Example of Possible questions

• How important is technological convergence for institutions and audiences?

• With reference to your chosen case study consider how important interactivity is to media institutions?

• What has the impact of increased connectivity been on the media production, distribution and exhibition process?

So…what is the future of magazines?

• Before looking into the two magazines in detail, you need to really understand the impact of the changing media landscape, and the impact this is having on the magazine industry…

• Once you have you considered this you will approach the case studies with a much broader understanding and critical eye…

So…• You need to produce a creative presentation discussing what you

believe to be the future of magazines…you must not simply copy what other people have said… you need to research this topic in detail and come to your own conclusions using your findings (quotes, statistics, audience research findings) as support…

• It is up to you how you present this; but try to use media technologies in creative ways…the student with the most creative idea will win a prize!

• I have given you some links to support you but you are also required to do some independent research

• N.B You must not plagiaries!

The Future of Magazines

1. Do they have a future both as a product as well as online?

2. How have audience habits changed when consuming media?

3. What has been the impact of this change on the magazine industry (production, exhibition, distribution and consumption)?

4. How are audience’s habits going to change the way in which magazines are consumed, produced, distributed today?

5. What do audiences think of magazines? (do they trust them? How do they use them? What do they like/dislike about them?)

6. Have circulation figures dropped/increased?

7. What about the impact of advertising? (this is a fundamental aspect to the magazine industry…how will advertising influence its future?)

8. In your opinion what is the future of the magazine industry?

Support• http://www.slideshare.net/samfarrand/teenage-magazine-market-overview

• http://www.guardian.co.uk/media/2009/jan/05/magazine-industry-publishing-recession

• http://www.slideshare.net/SBakker/future-of-magazineshttp://www.slideshare.net/SBakker/future-of-magazines

• http://www.slideshare.net/belair1981/why-magazines-are-different

• http://www.slideshare.net/jdojc/how-magazines-can-survive-the-digital-age

• http://www.alexa.com/ - collects data on internet browsing so this can be sent to company so they can understand how their consumers are using their sites (time spent on site etc)

• http://www.abc.org.uk/Data/ReportProductPicker.aspx?ttid=89 - will give you circulation figures for your magazine

• http://www.nrs.co.uk/toplinereadership.html - will give you some great information on demographic profiling of your magazine

• http://www.youtube.com/watch?v=YmGSfVo2NUw&feature=related – statistics for magazine consumption

• http://www.youtube.com/watch?v=JefdzMQ4pws&feature=related – the future of print magazines?

• http://www.youtube.com/watch?v=Gel9C85vZWM&feature=related – Wired magazine; excellent example of online magazine development