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Guardian Open Platform Sharath Bulusu Guardian News and Media Thursday, October 27, 2011

Sharath Bulusu, Guardian News & Media

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NYC BAPI 2011 Speaker Presentation

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Page 1: Sharath Bulusu, Guardian News & Media

Guardian Open PlatformSharath Bulusu

Guardian News and Media

Thursday, October 27, 2011

Page 2: Sharath Bulusu, Guardian News & Media

Thursday, October 27, 2011

Page 3: Sharath Bulusu, Guardian News & Media

Thursday, October 27, 2011

Page 4: Sharath Bulusu, Guardian News & Media

Thursday, October 27, 2011

Page 5: Sharath Bulusu, Guardian News & Media

Thursday, October 27, 2011

Page 6: Sharath Bulusu, Guardian News & Media

guardian.gyford.comThursday, October 27, 2011

Page 7: Sharath Bulusu, Guardian News & Media

g.joeblade.comThursday, October 27, 2011

Page 8: Sharath Bulusu, Guardian News & Media

hawksey.info/tagexplorer/guardian.htmlThursday, October 27, 2011

Page 9: Sharath Bulusu, Guardian News & Media

Editorial reach and influence

Commercial distribution

Be of the web, not just on the web

Kid in a basement / guys in a garage

Why API?

Thursday, October 27, 2011

Page 10: Sharath Bulusu, Guardian News & Media

Guardian Content API

Rights-cleared content from guardian.co.uk

Three tiers of access - free, ad-supported, bespoke

Thursday, October 27, 2011

Page 11: Sharath Bulusu, Guardian News & Media

What’s worked well?

Guardian Developer Network

Applications

Syndication

Thursday, October 27, 2011

Page 12: Sharath Bulusu, Guardian News & Media

What’s worked really well?

Developer happiness and productivity

Internal API usage volume = 6 x external

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Page 13: Sharath Bulusu, Guardian News & Media

Successes

Kindle edition

Zeitgeist

Facebook

Thursday, October 27, 2011

Page 14: Sharath Bulusu, Guardian News & Media

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Page 15: Sharath Bulusu, Guardian News & Media

Thursday, October 27, 2011

Page 16: Sharath Bulusu, Guardian News & Media

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Page 17: Sharath Bulusu, Guardian News & Media

Some shortcomings

External data references are sparse

A lot remains to be done to be truly ‘open in’

Self-service and high-touch have very wide gap

Thursday, October 27, 2011

Page 18: Sharath Bulusu, Guardian News & Media

Miles to go ...

Content creation process

Rights management

Commercial models

Thursday, October 27, 2011

Page 19: Sharath Bulusu, Guardian News & Media

Guardian Open Platform@openplatformopenplatform @ guardian.co.ukguardian.co.uk/open-platform

Thursday, October 27, 2011