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Shift Happens Ppt

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Social media presentation for joint conference of Newspaper Association of america and American Society of newspaper Editors

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Four years ago on April 20, 2004NAA - ASNE Convention Washington, D.C.

2004

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President Bush greets publishers and editors as “members of the Politburo.”

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Sen. Hillary Clinton says she’s not considering a run for president.

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I warn that newspapers are steering into an iceberg.

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You can’t make this stuff up.

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Shift happens.

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The 2008 Capital Conference Learning Lab on social media

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the precipitous the precipitous momentmoment

Newseum opens: 500 years of news @ about $1 million per year

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““Few believe that Few believe that newspapers in newspapers in their current their current printed form will printed form will survive. survive.

Newspaper Newspaper companies are companies are losing advertisers, losing advertisers, readers, market readers, market value, and, in value, and, in some cases, their some cases, their sense of mission sense of mission at a pace that at a pace that would have been would have been barely imaginable barely imaginable just four years just four years ago.”ago.”

ERIC ALTERMAN, The New YorkerMarch 31, 2008

I’M INDENIAL

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“I know I asked for ice, but this is

ridiculous.”-- John Jacob Astor at the bar of the Titanic

WHAT’S WHAT’S NEXTNEXT

v.2004v.2004

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37

1994: Connected

1996: Discoverable

1997: Transactionable

2003: Distributed

Next: Socio-visual

Email AOL

Tsunami Depth charge

Content Yahoo!

Commerce Amazonand content eBay

Monster

Search, Googleparticipation, blogs sharing, mobility craigslist

RSS

Pervasive social computing,mobile web services,person-to-person video,social entrepreneurship

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social media

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social networking then

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and now

QuickTime™ and a decompressor

are needed to see this picture.

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20082008

AprilApril1414

suspended disbeliefNAA - ASNE - NEXPO NAA - ASNE - NEXPO ’08 Capital ’08 Capital ConferenceConference

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Bebo founders will make Bebo founders will make $600m$600mMichael and Xochi Birch Michael and Xochi Birch Founded Bebo in 2005Founded Bebo in 2005

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new yorknew york londonlondon miami >miami >

the We Media storythe We Media story

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the five organizing principles of We Media

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participation

the five organizing principles of We Media

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participationopenness

the five organizing principles of We Media

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participationopennessconversation

the five organizing principles of We Media

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participationopennessconversationcommunity

the five organizing principles of We Media

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participationopennessconversationcommunityconnectedness

the five organizing principles of We Media

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the corner

social networks news organizations

participatory proprietaryopen controllingconversations lecturesvirtual physicalconnected distributed

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“I’m letting my nemesis define me.”

Cartoonbank

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the way out off the couch

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maya, 23assistant to investment bankerdigital native, content creator music

photographyfinancefashionvideospolitics

social causestravel news

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maya’s maya’s screensscreens

I’ll accept these stories

I’ll accept these adsI’ll accept these emails

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maya’s maya’s networknetwork

I’ll share with 100 friendsI’ll share with 100 friends

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who share with 100 friendswho share with 100 friends

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within six steps . . .within six steps . . .

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we live in exponential times

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which is more than the previous 5,000 years

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NYT.com and top ten news sitesNYT.com and top ten news sites combinedcombined create only create only .3%.3% of total of total posts and linksposts and links

yet . . .

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we

the paradox

70% mindful of the importance of journalism

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we

36% satisfied with traditional news sources

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each of us leavesa digital footprint

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mine, so far this year

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the equivalent of25,000 trees, printed

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MySpaceMySpaceOver 200 million registered Over 200 million registered usersusers

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if MySpace were a country, it would be the 11th largest

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the MySpace mindset

socialprise

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Targeted media buys

co-creators

communities

value propostion

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how to socialprise

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tag all content is all content is miscellaneousmiscellaneous

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feed websites are so websites are so yesterdayyesterday

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linkthe ethic of the ethic of reciprocityreciprocity

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blog

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enable

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personalize

solutions

needs

context of use

individual

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integrateall news has a long all news has a long social lifesocial life

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rate

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ask for ideas

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monetizeeach piece of information has a value each piece of information has a value propositionproposition

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www.myspace.com/yuri_arcurs

Freelance photographerFreelance photographer

Sells 400,000 stock photos Sells 400,000 stock photos per yearper year

44,000 Google references44,000 Google references

Earns $25,000 monthEarns $25,000 month

think like a 29-year old

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analyze

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make great stories

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share

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NAA blog post & slides at:www.ifocos.orgNAA blog post & slides at:www.ifocos.org

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thanks! dale @ ifocos.orgthanks! dale @ ifocos.org