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Assem El Bassal
What
How
Who
When
Plan your Content
Interest
Language
Location
Culture
Age Groups
Gender
Who is your target Audience?
- Type of Content either text, photos or multi media
- Writing way - Right time to reach
audience - Culture like closed
communities
Where’s your target Audience Located
What do they think about your Current Content?
Audience What do they
think about your content?
What would you like them to
think about your brand?
What’s the benefit or Value you’re giving to
them? What’s the most appealing section or
feature that you have?
What they might like or dislike
about your content?
When/ right time to reach your audience
Mediums
Social Media
Direct
Other Referrals
Content Marketing Be Different
Report breaking
news
Don’t consider
traffic at the first glance
Convert your
Content into Videos and
Audios
Be Visual
Publish strategy-
24/7
Let Fans Contribute
Cross promote
your content
Priorities
Reporting Engaging Traffic
Major Traffic Sources
Direct
Search
Social Media
Referrals
Subscription
Streaming
Planning System- SOSTAC
Situation Analysis
Objectives
Strategy Tactics
Actions
Control
Situation Analysis
External Environment
External Environment
Culture
Competition
Technology
Economy
Politics
Audience Environment
Geo- Location
And Traffic Analysis
Purchase Power
Loyalty
Internal Environment
Performance Organizational Culture
Current Objectives, Strategy and performance
I. Objectives achievable and in progress as planned or not
II. Strategy ( Editorial Strategy- Business Strategy- Product Strategy-Technical Strategy- Marketing Strategy)
III. Organizational culture and structure
Availability of resources
All the resources are available or inside a plan
Organizational culture and structure
It will need building teams and committees to achieve organizational goals by achieving functional objectives
Internal Environment
External Environment
Competition
Market Stability
Political Trends
Legal issues
Technologies
Objectives We need to have a clear objectives and it needs to be tangible and double
- Defining Values and objectives
- Sharing both externally and internally
Tactics
Actions Key Partnerships
- Local or Int’l Contentproviders
- Different Content providers
Key Activities - Develop new products,
channels and verticals - Integration with new content
and develop business model based on this and mobile apps
Customer/ Audience Relationships - Enhance relation with
Audience with some activities like researches and ask them to write articles, send comments and recommendations
Value Proposition
- Offer a valuable content based on consumer needs
Channels - Online - Mobile WAP and Apps - Print - TV- Radio
Customer segmentation
- GA and assign research- Position segments
Key Resources
- Complete hiring with adding new horizontal positions
Cost Structure - Enhance the business model with the lowest effect on the cost
Revenue Streams - New Ads products by
packaging - SME’s Ads products - Mobile Ads - Managing Ad networks - E-commerce
Thank You
