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Third Annual ASDA'A Burson-Marsteller Arab Youth Survey

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Page 1: Third Annual ASDA'A Burson-Marsteller Arab Youth Survey

March 15, 2011

www.arabyouthsurvey.com | www.asdaa.com

Page 2: Third Annual ASDA'A Burson-Marsteller Arab Youth Survey

OBJECTIVES

ASDA’A Burson-Marsteller commissioned Penn Schoen Berland (PSB) in October 2010 to carry out the survey among Arab national and expatriate youth aged 18-24 in 10 Middle East countries: the six countries of the Gulf Cooperation Council (Saudi Arabia, the UAE, Qatar, Bahrain, Qatar and Kuwait), Jordan, Lebanon, Egypt and, for the first time, Iraq. The research was designed to uncover country differences and common trends, looking at concerns and priorities such as:

• Attitudes towards democracy• Economic and social concerns• Attitudes to foreign relations• Personal and social values• Attitudes towards education• Perceptions of future careers• Access to technology• Social media networking• Media consumption trends

Page 3: Third Annual ASDA'A Burson-Marsteller Arab Youth Survey

OBJECTIVESThe timeline below is a brief summary of events leading up to the Arab Youth Survey 2010. Protests in Tunisia, Egypt and other countries in the region post-date 2010 fieldwork:

Tunisia protests

Timeline of events surrounding AYS 2010

Failed printer cartridge bomb plot

Egyptian Parliamentary

elections

Egypt protests

WikiLeaks releases

diplomatic cables

AYS Dec 2010/ Jan 2011

Protests begin in Bahrain, Yemen

and Oman

FebruarySeptember October November

Qatar win World Cup 2022 bid

JanuaryDecember

US combat officially ends in Iraq, turning to advisory role

Supporters of the Muslim

Brotherhood arrested in

Egypt

Saudi Regulator

closes websites for violating

Royal Decree

Ahmadinejad visits Lebanon

Egyptian Parliamentary

elections (second round)

Serious unrest in Libya begins

Page 4: Third Annual ASDA'A Burson-Marsteller Arab Youth Survey

Quotas were applied to: Male 60% Female 40%

* 2008 research was conducted by Nielsen using an online methodology. Both 2009 and 2010 research was conducted face-to-face.

UAE Oman Qatar Bahrain KSA Kuwait Egypt Jordan Lebanon Iraq

N=250 N=200 N=200 N=200 N=200 N=200 N=200 N=200 N=200 N=150

Nationals / Expats = 50 / 50

Exclusively Nationals

Nationals / Expats = 50 / 50

Exclusively Nationals

Nationals / Expats = 75 / 25

Nationals / Expats = 75 / 25

Exclusively Nationals

Exclusively Nationals

Exclusively Nationals

Exclusively Nationals

Dubai – 40%Muscat – 50% Doha – 55%

Manama – 100%

Jeddah – 40% Kuwait City -20% Cairo – 50% Amman – 50% East Beirut – 40%Baghdad (50%)

Sharjah – 20% Riyadh – 40% Al Hawalli – 30th Alexandria – 25% Irbid – 25% West Beirut – 40% Irbil (25%)

Abu Dhabi – 40%

Batinah – 50% Al Rayyan – 45% Dammam – 20%Al Ahmadi – 20%

Mansoura – 25% Zarqa – 25% Tripoli – 20% Basrah (25%)Al Farwaniya – 30%

Gender -

Quotas for each market -

METHODOLOGY

PSB conducted 2,000 interviews face-to-face* among respondents aged 18-24 from December 27, 2010-January 20, 2011. The table explains the country by country breakdown of the respondents.

New in 2010

Page 5: Third Annual ASDA'A Burson-Marsteller Arab Youth Survey

TOP TEN FINDINGS

1. An enduring desire for democracy

2. Anxiety grows about rising cost of living

3. Gap between rich & poor of increasing concern

4. Less optimism about economic recovery and future outlook

5. Education gap widens betweens Gulf states and other Arab countries

6. Increasing preference to work in private sector, eagerness to start own business

7. Internet makes more inroads, with social media growing in influence

8. Television the most popular and trusted source of news

9. Traditional values are paramount, while parents grow in influence

10. More positive perceptions of global powers, growing sense of global citizenship

Page 6: Third Annual ASDA'A Burson-Marsteller Arab Youth Survey

AN ENDURING DESIRE FOR DEMOCRACY

Page 7: Third Annual ASDA'A Burson-Marsteller Arab Youth Survey

How important are each of the following to you? (% very important)

Among All

THE MOST IMPORTANT

Living in a democratic

country

Living in a safe neighbourhood

Maintaining a close relationship with

family

Being paid a fair wage

Being able to get married/start a

family

Living without fear of terrorism

Being able to find a job

Having good in-frastructure

Having the oppor-tunities to excel in

my career

50

66 67 6862

74

60 60

76

6055

60

5257 55

51

65 64 64 62 62 62 61 60 60

92

65

7772

76 77 76

63

76

2008 2009 2010 2011

• Living in a democratic country remains the most important priority.• The importance of democracy has increased significantly in the past few months.

Page 8: Third Annual ASDA'A Burson-Marsteller Arab Youth Survey

7266 65 65 64 63 62 61 60

49

60 58 5559 56 56

62

80

Maintaining a close

relationship with family

Living in a safe neighbourhood

Living without fear of terrorism

Being able to find a job

Being able to get

married/start a family

Having the opportunities to

excel in my career

Having good infrastructure

Being paid a fair wage

Living in a democratic

country

GCC Non GCC

• 4 in 5 for those in non-GCC countries consider the most important issue to be living in a democratic country.

• For those in the GCC, living in a safe neighbourhood and close relationships with family are key.

How important are each of the following to you? (% very important)

THE MOST IMPORTANT

Page 9: Third Annual ASDA'A Burson-Marsteller Arab Youth Survey

7867

52

68

85

52

34

58

75

92 8980

33

6659

5151

61

51

6775

6170

5256

6573

6673

52 49 46

70

57

84

57

91

71

61

78

Living in a democratic country Living in a safe neighbourhood Maintaining a close relationship with my family

Being paid a fair wage

Egypt Jordan Kuwait Qatar KSA UAE Oman Lebanon Bahrain Iraq

• Nine in ten young Iraqis believe that living in a democracy is very important. There is also a strong call for it in Jordan, Egypt, Lebanon and Bahrain.

• In Bahrain, it is particularly important for youth to be able to have a family.

How important are each of the following to you? (% very important)

THE MOST IMPORTANT

Page 10: Third Annual ASDA'A Burson-Marsteller Arab Youth Survey

ANXIETY GROWS ABOUT RISING COST OF LIVING

Page 11: Third Annual ASDA'A Burson-Marsteller Arab Youth Survey

THE BIGGEST CHALLENGE

Overall young people in the Middle East see the region’s biggest challenge as the rising cost of living. This is most pronounced in the Gulf countries. Unemployment, human rights and the economy follow behind. Young people in non-Gulf countries are more concerned with the gap between the rich and the poor.

Which of the following would you say is the biggest challenge facing the Middle East today?

Among All

48%

34%

26%

24%

20%

20%

17%

17%

17%

16%

15%

13%

13%

13%

12%

12%

11%

54

36

26

28

17

20

19

20

14

19

15

15

15

12

11

14

11

39

32

26

19

24

20

13

14

21

12

15

11

11

14

12

10

12

Rising cost of living

Unemployment

Human rights

The economy

The gap between the rich and the poor

Dangers of drugs

Corruption in government and public life

The loss of traditional values and culture

Opportunities for women

Personal debt

The quality of education in schools

Middle East conflicts

International conflicts

Crime / law and order

Shortage of affordable housing

Climate change and the environment

Reliable electricity supply

Among All GCC Non GCC

Page 12: Third Annual ASDA'A Burson-Marsteller Arab Youth Survey

GAP BETWEEN RICH & POOR OFINCREASING CONCERN

Page 13: Third Annual ASDA'A Burson-Marsteller Arab Youth Survey

CONCERNS FOR 2011• As well as being the biggest challenge, the rising cost of

living is also the primary concern for youth across the region. There has been a sharp increase in concern over the rise of Islamist movements which is in tandem with a rising interest in democracy in the region.

• Unemployment remains one of the key concerns, while the rich/poor divide is an increasing concern.

Among All

How concerned would you say you are about each of the following issues? (% very concerned)

Added in 2010

+10 +9

Page 14: Third Annual ASDA'A Burson-Marsteller Arab Youth Survey

CONCERNS FOR 2011• Concerns over the rise in the cost of living and unemployment

are constants throughout the Arab world, but other issues are of greater concern to those outside the wealthy Gulf states (GCC)

• Those in non-GCC countries are most concerned about the role of Islam in political life. HIV/Aids, access to clean water and the growing wealth gap Among All

How concerned would you say you are about each of the following issues? (% very concerned)

Page 15: Third Annual ASDA'A Burson-Marsteller Arab Youth Survey

77

45

33

4340

33

45

63

13

35

63

77

31

25

56

47

16

35

41

25

58

43

59 57 5753

34

21

38

24

5046

4246

49

71

6063

55

45

68

5653

46 47

58 5853

50

44

Rising cost of living Access to clean water The gap between the richand the poor

Unemployment Standard of living in yourcountry of residence

Egypt Jordan Kuwait Qatar KSA UAE Oman Lebanon Bahrain Iraq

CONCERNS FOR 2011• Those in Egypt, Lebanon and Bahrain are the most concerned about the rise in cost of

living. In Egypt, standard of living and unemployment are also of concern, providing the backdrop on which to view January and February’s protests.

How concerned would you say you are about each of the following issues? Top 5

(% very concerned)

Page 16: Third Annual ASDA'A Burson-Marsteller Arab Youth Survey

LESS OPTIMISM ABOUT ECONOMIC RECOVERY AND FUTURE OUTLOOK

Page 17: Third Annual ASDA'A Burson-Marsteller Arab Youth Survey

GENERAL OUTLOOK• Overall, the majority of Arab youth feel that their country is going in the right direction. Young people in

the GCC countries are more likely to believe that their country is heading in the right direction, though there has been a positive uplift in non-GCC countries.

• Young Qataris feel most positive about their country’s direction, likely helped by winning the 2022 World Cup.

• Egypt and Lebanon remain the most negative about their countries. This could be attributed to the slow recovery from the recession, and from concerns about how to bridge the gap between the rising cost of living and unemployment.

Thinking about the last five years, do you think things in your country of residence are going in the right direction or are they going in the wrong direction?* Iraq added for 2010 data

% Right direction11 13

23 27

66 61

2009 2010

Right Direction

Wrong Direction

Don't know

Among All

Page 18: Third Annual ASDA'A Burson-Marsteller Arab Youth Survey

ECONOMIC RECOVERY• In Gulf countries, there is a stronger belief that their countries have recovered from the economic crisis. • Three quarters of young people in Qatar believe their country has completely recovered from the

economic downturn. More than half feel the same in Kuwait.• In Jordan and Iraq, over 9 in 10 say they have partially recovered, but that there is still a way to go. One

year on from the Dubai World Default, one third of youth in UAE believe the country has fully recovered but two thirds believe recovery is only partial at this stage.

• Youth in Egypt and Lebanon are least positive about their country’s recovery. Young people are divided between seeing a partial recovery and none at all.

Do you believe your country of residence has recovered from the economic downturn?

Page 19: Third Annual ASDA'A Burson-Marsteller Arab Youth Survey

EDUCATION GAP WIDENS BETWEENS GULF STATES AND OTHER ARAB COUNTRIES

Page 20: Third Annual ASDA'A Burson-Marsteller Arab Youth Survey

EDUCATION• There is a split among youth in the region on entering further education.• Nine out of ten in UAE plan to go into further education in the future, while almost equal numbers in

Lebanon, Iraq and Jordan do not, reflecting the split between GCC and non-GCC markets.

48%46%

6%

Yes

No

Don't know

Do you plan on going onto further education?Among those in full-time education

+3

+3

-6

Red box shows change from 2009

Page 21: Third Annual ASDA'A Burson-Marsteller Arab Youth Survey

INCREASING PREFERENCE TO WORK IN PRIVATE SECTOR, EAGERNESS TO START

OWN BUSINESS

Page 22: Third Annual ASDA'A Burson-Marsteller Arab Youth Survey

FUTURE CAREERS• The number of young people preferring to work for the government has declined slightly this

year. It is particularly low in Egypt. The private sector has appeal in Lebanon, Iraq, Jordan and Egypt.

• In the Gulf, there is a greater appeal for government jobs Would you prefer to work for theGovernment or the private sector?

Among All

1 210 1143 47

46 40

2009 2010

Government

Private Sector

No preference

Don't know

1 410 1337

64

5219

GCC Non GCC

Page 23: Third Annual ASDA'A Burson-Marsteller Arab Youth Survey

ENTREPRENEURSHIP• Half of 18-24 years olds in the region intend to start their own business in the next five years. Primarily

those in KSA, Oman and UAE carry the most entrepreneurial spirit. • However, Egyptian youth are the least likely to see the potential of owning their own business and Iraqis

are unsure of their intention, potentially as a result of the current climate. • There is a greater interest in starting a business in GCC countries and among Expats.

51%

32%

17%Yes

No

Don't know

Do you intend to start your own business within the next five years? Among All

9066 64 53 53 48 37 33 29 29

6232 50 58

1026 16 38 43

25 44 43 61

9

2641

33 26

9 20 9 427 19 24 10

61

12 26 17 17

KSA Oman UAE Qatar Bahrain Kuwait Jordan Lebanon Egypt Iraq GCC Non GCC Nationals Expats

Page 24: Third Annual ASDA'A Burson-Marsteller Arab Youth Survey

INTERNET MAKES MORE INROADS, WITH SOCIAL MEDIA GROWING

IN INFLUENCE

Page 25: Third Annual ASDA'A Burson-Marsteller Arab Youth Survey

INTERNET USAGE• Daily usage of the internet has grown overall this year. While under 3 in 5 used the Internet

daily in 2009, now 80% use it on a daily basis. • Internet usage is equal in GCC and non-GCC countries.

How often do you generally use the Internet? (% Daily)Among All

80%

56%

2010

2009

2010 (% Daily)

Page 26: Third Annual ASDA'A Burson-Marsteller Arab Youth Survey

INTERNET USAGE• The main online activities among Arab youth involve

listening to music and social networking.• Online social networking has increased by almost a

third in the past 12 months and now almost one in five read blogs, reflecting the power of this medium in the region at the moment.

61

32

59

3731

2732 32

1815

5

29

16 14

22

9

6660

44 42

3326 25 23 21 20 18 18

12 11 106

2009 2010

What do you do when you are online?

Among All +28%

+13%

Page 27: Third Annual ASDA'A Burson-Marsteller Arab Youth Survey

INTERNET USAGE• Social networking is most popular in Iraq and Egypt.

In Egypt this supports the widespread use of social media during the protests.

8372 69 67 64 59 57 55

4936

2515 18

2516 17 17 19

1118

613 12 9 9 13 10 12 14 10

Iraq Egypt Kuwait Jordan Bahrain Qatar Oman Lebanon UAE KSA

Social networking Read blogs Blogging

What do you do when you are online?

Among All

Page 28: Third Annual ASDA'A Burson-Marsteller Arab Youth Survey

TELEVISION THE MOST POPULAR AND TRUSTED SOURCE OF NEWS

Page 29: Third Annual ASDA'A Burson-Marsteller Arab Youth Survey

Where do you get your news?Among All

6019

11

3

In your opinion what is the most trusted source of news?

Among All

TECHNOLOGY AND INTERNET• Television and newspapers are the most popular news sources. TV news channels are the

most trusted overall, particularly in Qatar. Trust is low in Kuwait and Egypt, but lowest in Bahrain.

• Trust is highest in TV news channels, particularly in Qatar.

8572727171

5855

4544

25

Qatar

Iraq

Lebanon

Jordan

KSA

UAE

Oman

Kuwait

Egypt

Bahrain

TV news channels

Newspapers

Websites

Other

Page 30: Third Annual ASDA'A Burson-Marsteller Arab Youth Survey

TRADITIONAL VALUES ARE PARAMOUNT, WHILE PARENTS GROW IN INFLUENCE

Page 31: Third Annual ASDA'A Burson-Marsteller Arab Youth Survey

VALUES AND INFLUENCE• Traditional values and their preservation for future generations are extremely

important across the whole region, in both the GCC and non-GCC countries. The feeling is particularly acute in Iraq and Bahrain.

Which of the following is closest to your view?

Page 32: Third Annual ASDA'A Burson-Marsteller Arab Youth Survey

VALUES AND INFLUENCE• Parents continue to have the most influence on life outlook for Arab youth in the

region. • Family and friends have also increased as an influence.

How far would you say each of the following influence you and your outlook on life?

(% very influential)Among All

Page 33: Third Annual ASDA'A Burson-Marsteller Arab Youth Survey

VALUES AND INFLUENCE• Religion is more influential in GCC countries. The immediate impact of parents,

family and friends has greater resonance in the non-GCC countries.

81

70

79

52

35

4336 39

33 34 3529

87

77

50

73

45

22

30

19 21 20 18 16

GCC Non GCC

How far would you say each of the following influence you and your outlook on life?

(% very influential)Among All

Page 34: Third Annual ASDA'A Burson-Marsteller Arab Youth Survey

INCREASE IN POSITIVE PERCEPTION OF GLOBAL POWERS, GROWING SENSE

OF GLOBAL CITIZENSHIP

Page 35: Third Annual ASDA'A Burson-Marsteller Arab Youth Survey

How favourable are you to the following countries?(% Very favourable)

FOREIGN RELATIONS• European nations like the UK, France and Germany continue to be looked on

favourably, with feelings towards the US increasingly positive.

United Kingdom

France

Page 36: Third Annual ASDA'A Burson-Marsteller Arab Youth Survey

How favourable are you to the following countries?(% Very favourable)

FOREIGN RELATIONS• European nations like the UK, France and Germany continue to be looked on

favourably, with feelings towards the US increasingly positive.

69

23

1 5 29 12

3626

17

I have travelled abroadthis year

I have not yet travelledabroad this year, but am

planning to

I have no interest intravelling abroad

I am planning to travelabroad in the next

couple of years

I would like to travelabroad, but currently

cannot afford It

Which of the following statements is most accurate?

Page 37: Third Annual ASDA'A Burson-Marsteller Arab Youth Survey

GLOBAL CITIZENSHIP

How important is the idea of global citizenship - the shared feeling of identity regardless of ethnic, religious or national background - to you?(% very important)

• The concept of global citizenship is increasingly important for many 18-24 year olds in the region, particularly in Lebanon, Qatar, Oman and Iraq.

• UAE, Bahrain and Egypt place less importance on the notion in comparison to last year.• Non GCC countries are more committed to the idea of global citizenship.

Page 38: Third Annual ASDA'A Burson-Marsteller Arab Youth Survey

GLOBAL CITIZENSHIP• Global citizenship is less important in Bahrain and KSA. Just under half of young people in Bahrain

consider the idea to be important – the lowest number in the region.

How important is the idea of global citizenship - the shared feeling of identity regardless of ethnic, religious or national background - to you?(% very important)

Page 39: Third Annual ASDA'A Burson-Marsteller Arab Youth Survey

UPDATE: POST-PROTEST INSIGHTS

Page 40: Third Annual ASDA'A Burson-Marsteller Arab Youth Survey

TOP 5 FINDINGS

1. Importance of democracy is greater than ever – but so is desire for stability

2. Concern about the cost of living, and corruption, continues to escalate

3. Increased frustration with domestic status quo

4. Support of the protests is high, and so is belief in their positive impact

5. Political views are increasingly liberal and forward-looking

Methodology: Following unrest in the Middle East in January 2011, Penn Schoen Berland (PSB) conducted an additional 500 interviews in Egypt, Jordan, Lebanon, Bahrain and Iraq. Interviews were conducted among Arab national youth aged 18-24. Fieldwork was conducted between February 26-March 5, 2011, in capital cities.

Page 41: Third Annual ASDA'A Burson-Marsteller Arab Youth Survey

IMPORTANCE OF DEMOCRACY IS GREATER THAN EVER – BUT SO IS DESIRE FOR STABILITY

Page 42: Third Annual ASDA'A Burson-Marsteller Arab Youth Survey

• It is clear that living in a democratic country and domestic stability are important to young people. Living without fear of terrorism has grown in importance.

• While political issues are salient, there has been a growing importance of fundamental issues like family, being able to find a job, and having access to credit.

Living in

a democratic c

ountry

Domestic S

tability

Having access

to the best

universities

Being paid a fair w

age

Being able to get m

arried and st

art a fa

mily

Having access

to relia

ble healthca

re

Owning my own home

Living in

a safe neighbourhood

Having access

to high speed in

ternet

Living w

ithout f

ear of t

erroris

m

Being able to find a jo

b

Maintaining a close

relationsh

ip with

family

Opportunities t

o excel in

my ca

reer

Being able to afford lu

xuries

Good infra

structu

re (elec,

water, roads)

Ensurin

g equal rights/

opportunities f

or women

Readily availa

ble credit t

o start

a business

Opportunities t

o emigrate

Preserving tr

aditional values

Being able to tr

avel and go on holid

ays when I w

ant

77

61 61 61 61 60 59 59 58 56 56 55 54 54 53 49 47 43 41

92 89

6572 76 75 77

65 64

77 76 77 76

60 6373 75

6858

49

Jan. 2011

Feb. 2011

MOST IMPORTANT

Added in Feb. 2011

How important are each of the following to you?

(% very important)Among All

Page 43: Third Annual ASDA'A Burson-Marsteller Arab Youth Survey

MOST IMPORTANT

How important are each of the following to you? Egypt Jordan Lebanon Bahrain IraqLiving in a democratic country 92 90 100 89 89Domestic Stability 89 100 100 88 100Having access to the best universities 55 85 70 47 74Being paid a fair wage 86 69 75 57 70Being able to get married and start a family 84 89 82 53 79Having access to reliable healthcare 95 86 81 48 61Owning my own home 83 96 82 58 68Living in a safe neighbourhood 78 65 65 55 59Having access to high speed internet 55 86 75 55 70Living without fear of terrorism 81 89 80 53 76Being able to find a job 86 84 83 65 61

Maintaining a close relationship with my family 84 90 95 55 69

Having the opportunities to excel in my career 71 85 86 47 75Being able to afford luxuries 39 70 69 48 74Having good infrastructure like electricity, clean water, safe roads 79 68 54 42 70

Ensuring equal rights/opportunities for women 80 87 73 52 73Readily available credit from banks to start a business 68 90 90 38 71

Opportunities to emigrate 62 79 88 33 72Preserving traditional values 52 72 49 55 60

Being able to travel and go on holidays when I want 37 66 47 35 62

Denotes biggest increase from Jan. 2011 Note: Low bases, data is directional

Page 44: Third Annual ASDA'A Burson-Marsteller Arab Youth Survey

CONCERN ABOUT THE COST OF LIVING, AND CORRUPTION, CONTINUES TO ESCALATE

Page 45: Third Annual ASDA'A Burson-Marsteller Arab Youth Survey

Rising c

ost of li

ving

Domestic in

stabilit

y / unre

st

Access

to cle

an w

ater

Gap betw

een rich an

d poor

Rise of Is

lamist

mov't

s/ Isla

m in politi

cal lif

e

HIV and AIDS

Dange

rs of d

rugs

Reliable electr

icity s

upply

Opportunities f

or women

Unemployment

Standard

of livin

g in co

untry of r

esidence

Human rig

hts

Shorta

ge of q

uality

health ca

re

Shorta

ge of a

ffordab

le housing

Climate

chan

ge an

d envir'm

t

Transp

ort an

d road

safety

Corruption in

gove

rnment a

nd public life

Personal

debt

The eco

nomy

Censorsh

ip/lack

of pre

ss fre

edom

The lo

ss of t

raditional

values a

nd cultu

re

Intern

ational

conflict

s

Middle East

conflict

s

Lack o

f politi

cal fr

anch

ise/ri

ght t

o vote

The quali

ty of e

ducation in

schools

Crime /

law an

d order

6254 53

46 44 44 43 43 42 42 3934 34 34 32 31 30 30 29 28 28 27 26 24 24

7972

67

56

42 41

5664

43

66 7062 65

5954

66 62

4753

4855 56 54 54

5952

Jan. 2011

Feb. 2011

CONCERNS FOR 2011

• Unsurprisingly, political and economic issues are a growing concern for young people. Increasingly corruption in government and lack of political franchise are a concern. Nevertheless, a desire to preserve traditional values endures.

• Since January, there has been an increase in concerns about healthcare, housing and law and order.

Added in Feb. 2011

How concerned would you say you are about each of the following issues?

(% very concerned)Among All

Page 46: Third Annual ASDA'A Burson-Marsteller Arab Youth Survey

INCREASED FRUSTRATION WITH DOMESTIC STATUS QUO

Page 47: Third Annual ASDA'A Burson-Marsteller Arab Youth Survey

Among All Egypt Jordan Lebanon Bahrain Iraq

5038

68

3555 57

31 33 3819

4126

Jan. 2011 Feb. 2011

Thinking about the last five years, do you think things in your country of residence are going in the right direction or are they going in the wrong direction?% Right direction

Jan. 2011 Feb. 2011

5031

38 66

12 2

Don't know

Wrong Direction

Right Direction

Among All

COUNTRY’S DIRECTION

• Currently, there is a belief that their country of residence is heading in the wrong direction, with a sharp decline in Jordan, Lebanon, Bahrain and Iraq among those who see the country as heading in the right direction.

• There has been little change in the direction in which young Egyptians see their country as heading.

Page 48: Third Annual ASDA'A Burson-Marsteller Arab Youth Survey

Thinking about the last couple of months, do you think things in your country of residence are going in the right direction or are they going in the wrong direction?

Among All Egypt Jordan Lebanon Bahrain Iraq

28 36 31 29 3213

28

51

2310

27

27

4312

4661

3860

Right direction at the moment Right direction in the long term Wrong direction Don’t know

COUNTRY’S DIRECTION

• Egyptians are most likely to see their country heading in the right direction in the long term, potentially reflecting the time that has elapsed since the large-scale protests.

Page 49: Third Annual ASDA'A Burson-Marsteller Arab Youth Survey

SUPPORT OF PROTESTS IS HIGH, AND SO IS BELIEF IN THEIR POSITIVE IMPACT

Page 50: Third Annual ASDA'A Burson-Marsteller Arab Youth Survey

Do you believe these protests will have a positive or negative impact in the lives of

the people in your country?

IMPACT OF PROTESTS

Among All Egypt Bahrain Jordan Iraq Lebanon

74 79 77 76 73 66

18 8 15 21 20 26

8 13 8 3 7 8

Don't know

Negative

Positive

• Three in four see the protests as having a positive impact in the lives of the people. Young people in Egypt are the most positive, and least negative overall.

Page 51: Third Annual ASDA'A Burson-Marsteller Arab Youth Survey

Egypt Bahrain Tunisia Libya Yemen

81 81 7874 71

94

66 69 69

52

8580 79

7675

8189

93

8289

66

90

59 61

51

79 80

91

8186

Among all Egypt Jordan Lebanon Bahrain Iraq

How much do you support or not support the protests in..?Very supportive

SUPPORT OF THE PROTESTS

• Young people are supportive of the protests in all the regions. Support is lowest among youth in Bahrain, where they support the protests in their own countries, but are less supportive of others.

• Support overall is lowest regarding events in Yemen.

Page 52: Third Annual ASDA'A Burson-Marsteller Arab Youth Survey

75

75

66

63

62

61

60

50

20

17

8

17

14

23

30

28

28

20

24

13

24

6

6

7

8

5

7

8

10

12

14

27

9

3

4

4

1

3

3

10

14

53

32

78

Agree a lot Agree somewhat Disagree somewhat Disagree a lot

Do you believe these protests will have a positive impact on the lives of the people in your country?

SUPPORT OF THE PROTESTS• Greatest agreement is for the stepping down of political leaders. • Strongest disagreement comes from the shutting down of the internet and communications

services during the protests, and the use of military to control them.

The calls for Qaddafi to step down in Libya

The resignation of President Mubarak

Yemeni president declaring that he will not seek another term in office

The resignation of

President Ben Ali of Tunisia

A call for constitutional

reforms in Bahrain

King Abdullah’s dismissal of

the Jordanian Cabinet and Prime Minister

The protests represent the views

of the citizens of these countries

President Bashir of Sudan announcing

he will not seek another term

The use of police and the

military to control the protests

The protesters represent the views of

only a minority in these countries

Shutting down of Internet/ comm. services

by the gov’t during the recent protests

Page 53: Third Annual ASDA'A Burson-Marsteller Arab Youth Survey

75 75

6663 62 61 60

50

2017

8

68

82

53

77

4855

64 63

22

5

20

8386

8383

7376

70

44

1924

1

91

7467

44

61 6157

38

2620

10

57 59

47 47

57

40

54

39

28

13

5

7774

79

6670

72

56

65

7

24

3

Among All Egypt Jordan Lebanon Bahrain Iraq

SUPPORT OF PROTESTS

How far do you agree or disagree with the following?

Agree a lot

• It is clear that young people are supportive of the resignation of Mubarak, Gaddafi, the Yemeni President, and Ben Ali, and they see the protests as representing the views of the people. In Bahrain, this support is less pronounced.

Page 54: Third Annual ASDA'A Burson-Marsteller Arab Youth Survey

8679 77 74 71

66 65 61 5954

86 80 85 82

5864 63 62

36

53

9888

93 80 89

72 7568

81

56

97

80 76 7280 76

6273

80

6056

68

53 56 52 54 5246

27

48

9281

76 8075 62 73

56

70

52

Among All Egypt Jordan Lebanon Bahrain Iraq

• The desire for greater democracy is seen as the biggest contributing factor to the protests overall, and in Egypt, Jordan, Lebanon and Iraq. In Bahrain, in particular, the economic downturn is a cause, though economic issues resonate across all markets.

• In Jordan and Lebanon, foreign influence in the region is seen to have been impactful.

Thinking about the recent protests in the region, what do you believe contributed to

these situations in the Middle East?

Very influential

CAUSE OF PROTESTS

Page 55: Third Annual ASDA'A Burson-Marsteller Arab Youth Survey

31 31

22 2015

47

21 2326

15

35

21

11

16

711

74

3 47

40

10

31

42

2722

29

40

10

21

Base Egypt Jordan Lebanon Bahrain Iraq

• The majority have not participated in anti-Government protests, but they either know people who have or have participated in other ways.

Which of the following apply to you?

ROLE IN PROTESTS

Page 56: Third Annual ASDA'A Burson-Marsteller Arab Youth Survey

POLITICAL VIEWS ARE INCREASINGLY LIBERAL AND FORWARD-LOOKING

Page 57: Third Annual ASDA'A Burson-Marsteller Arab Youth Survey

Feb. 2011Jan. 2011

Feb. 2011Jan. 2011

Feb. 2011Jan. 2011

Feb. 2011Jan. 2011

Feb. 2011Jan. 2011

6712

2710

6746

7226

263

1724

3529

1242

1762

2919

1563

2612

1910

105

3316

11

1249

22

17

1262

Liberal Centre Conservative No political views

Feb. 2011

Jan. 2011

51

20

22

36

20

19

6

25

POLITICAL VIEWS

• Young people have become increasingly politicised since the unrest. They are either increasingly liberal in their outlook, or less apathetic.

Egypt

Iraq

Lebanon

Jordan

Bahrain

Page 58: Third Annual ASDA'A Burson-Marsteller Arab Youth Survey

Feb. 2011

Jan. 2011

71

82

29

18

Feb. 2011Jan. 2011

Feb. 2011Jan. 2011

Feb. 2011Jan. 2011

Feb. 2011Jan. 2011

Feb. 2011Jan. 2011

5894

9091

4885

7171

8785

426

109

5215

2929

1315

Traditional values mean a lot to me, and ought to be preserved for generations to come. Traditional values are out-dated and belong in the past. I am keen to embrace modern values and beliefs.

TRADITIONAL VALUES

• Traditional values endure, but there has been a movement toward embracing modern values and beliefs. This is particularly acute in Lebanon and Iraq.

Egypt

Iraq

Lebanon

Jordan

Bahrain

Page 59: Third Annual ASDA'A Burson-Marsteller Arab Youth Survey

SUMMARY: TOP FINDINGS

1. An enduring desire for democracy

2. Anxiety grows about rising cost of living

3. Gap between rich & poor of increasing concern

4. Less optimism about economic recovery and future outlook

5. Education gap widens betweens Gulf states and other Arab

countries

6. Increasing preference to work in private sector, eagerness to

start own business

7. Internet makes more inroads, with social media growing in

influence

8. Television the most popular and trusted source of news

9. Traditional values are paramount, while parents grow in

influence

10. More positive perceptions of global powers, growing sense of

global citizenship

1. Importance of democracy is greater than ever – but

so is desire for stability

2. Concern about the cost of living, and corruption,

continues to escalate

3. Increased frustration with domestic status quo

4. Support of the protests is high, and so is belief in

their positive impact

5. Political views are increasingly liberal and forward-

looking

2010 2011

Page 60: Third Annual ASDA'A Burson-Marsteller Arab Youth Survey

March 15, 2011

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