The same principles used in your print and online.

Be accurate.

Be objective.

Be clear.

Correct mistakes.

Jeadigitalmedia.org

Don’t be on social media to just be on it.

You don’t have to be on every single social media.

Each platform has a different purpose

http://detailsyearbook.tumblr.com/

http://instagram.com/nileswestnews

Staff should follow publication accounts on social media.

Follow students, alumni, other schools, etc…

The Little Hawk@thelittlehawk City High's #1 source of news!Iowa City, Iowa · http://thelittlehawk.com

Facebook.com/HTVmagazine HTV Magazine is one of the nation's longest-running high school broadcasts, produced by students at Hillcrest High School in Springfield, MO since 1989.

@FHCtoday - #26ActsofJkindness

Post daily.

Look at trends like Throw back Thursday or #tbt.

Top Tweets once a week.

Create a weekly photo album with photos of the week.

HootsuiteTweetdeck

People who have listed you Create your own list

Nobody likes an attention hog.

Know your audience and what they like.

It is ok to have personality.

Be conversational when promoting posts.

Atomic Dust

Follow other media programs, advisers, professional organizations

Read articles. Look at what other people are doing.

Mashable.com

JEAdigitlamedia.org

Make your accounts known.

Start hashtags

Have contests

Follow through