PowerPoint Presentation
GetStiki.com
GetStiki.com
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GetStiki.comA new tool for political campaigns
GetStiki.com
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How can campaigns use off-line messaging (outdoor, mail, radio,
TV, and in-venue) to generate more online engagement?
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Love him or hate him, one marketer has figured this out.
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He started his campaign doing this...
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Asking audiences to recall and thumb type a 20 character
URL.
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But now hes doing this
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Why?
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To generate mass response to an offline call-to-action, we must
make it easy to take action using a mobile device.
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Dont use a URL thats hard to remember and impossible to
thumb-type.
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And dont do something that sends people to their mobile browsers
-- where theyll be diverted by competing content.
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Offer a texting option.
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Offer a texting option thats easy to use and remember.
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Offer a texting option thats easy to use and remember, and takes
supporters DIRECTLY to your content.
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When supporters text, their contact info is automatically
captured.
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When supporters text, their contact info is automatically
captured, allowing you to identify and further engage them.
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When supporters text, you automatically capture their contact
info, allowing you to identify and further engage them, without
asking them to thumb-type a form.
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You can program a reply with an embedded touch-to-call phone
number...
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You can program a reply with an embedded touch-to-call phone
number, live links that take supporters directly to your
content
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You can program a reply with an embedded touch-to-call phone
number, live links that take supporters directly to your content,
stream videos
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You can reply with a touch-to-call phone number, embed live
links that take supporters directly to your content, stream videos,
and send geo-targeted local registration site, polling place, and
volunteer center info. .
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Send handouts, issue briefs, and digital brochures to the
audience while the candidate speaks.
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Send handouts, issue briefs and digital brochures to an audience
while the candidate speaks. Follow-up with timely reminders re
campaign events, registration deadlines, and early voting
dates.
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All without asking users to thumb-type into a mobile form.
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Try it yourself.
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To: New Message
SubjectText Message
See how it works for a candidate named Sean.
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txtSean to TODAY (86329)The call to action is displayed offline
--in a mailer, print ad, placard, podium, or on TV.
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Open your mobile texting application.
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MessagesDon Drabner YesterdayCant make it. Later?Get ready to
send a text to a new recipient.
EditFrank Kettle Client signing!BobbiYesterdayStarbucks?
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To: T New Message
SubjectText Message
Enter the word: TODAY (86329) as the recipient.
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To: To New Message
SubjectText Message
Enter the word: TODAY (86329) as the recipient.
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To: Tod New Message
SubjectText Message
Enter the word: TODAY (86329) as the recipient.
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To: Toda New Message
SubjectText Message
Enter the word: TODAY (86329) as the recipient.
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To: Today New Message
SubjectText Message
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To: Today New Message
return
SubjectText Message
Then hit: RETURN
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To: Today New Message
return
SubjectText Message
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To: Today New Message
Subject
Send Enter as message: Sean
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To: Today New Message
Subject
SSend Enter as message: Sean
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To: Today New Message
Subject
SeSend Enter as message: Sean
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To: Today New Message
Subject
SeaSend Enter as message: Sean
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To: Today New Message
Subject
SeanSend Enter as message: Sean
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To: Today New Message
Subject
SeanSend
Then hit SEND
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To: Today New Message
Subject
SeanSend
Then hit SEND
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To: Today New Message
Subject
Send
SeaneWait for the auto-response.
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To: Today New Message
Subject
Send
SeaneWith a good cell connection, expect our reply within
seconds.
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863-29Subject
Send
SeanText MessageThks 4 txting Learn Sean to TODAY. Learn about
Sean & his fight 4 Delaware, tap SeanBarneyforCongress.com
in this demo, you should get a text with a link to the
candidates website.
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Geo-targeted local infoTimely event remindersTouch-to-call phone
numbersLive links to web contentStreaming videoReal time document
distributionList building
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All without asking users to thumb-type into a mobile form.
Geo-targeted polling place infoTimely event remindersTouch-to-call
phone numbersLive links to web contentStreaming videoReal time
document distributionList building
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The user needs only to remember the candidates name and the word
TODAY.Geo-targeted polling place infoTimely event
remindersTouch-to-call phone numbersLive links to web
contentStreaming videoReal time document distributionList
building
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To make engagement easy
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GetStiki.com
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txtFor the free whitepaper, text Action to TODAY
(86329)[email protected] call (877) 989 9188
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