what is seo outsourcing and

If you have a website or you think to develop one, you should find out what is SEO outsourcing

and how it can help you get better results than other solutions. First of all, let's see what SEO is

and why you need to make it part of your business plan.

Search Engine Optimization, widely known as SEO, is the process that makes a website more

visible by helping it climb in rankings for its most relevant keywords. It brings organic traffic,

visitors you don't have to pay anything for, as they come to your site ans a consequence of your

pages getting listed very high in search. All search engines want to offer the highest possible

quality results to their users, so they strive to discover the best possible websites to display them

on the first ten spots when someone performs a search.

It is not possible for websites to buy their position among organic search results. However, it is in

their power to send signals of authority and relevance to search engines, so that they obtain the

place their deserve in the SERPs. This is the role of SEO: to fine-tune websites in such a way that

others perceive them as authoritative and relevant for their main topics. Everything is important,

from the code and the architecture of a page to other websites that link to it.

As SEO is both a science and an art, it is very hard for website owners to master it at a good

enough level to propel their pages to the top of the search engines. While some try to learn the

basics and do it in house, others don't want to waste their valuable time with things they aren't

experts at. They would hire a professional agency or a specialist to help them instead of trying to

figure out the secrets of good SEO practices.

What is SEO outsourcing bringing good for your business? Its costs exceed by far the benefits. If

you obtain top positions for keywords with high traffic volumes, you are going to enjoy a steady

flow of potential customers you won't have to pay a dime for. What you buy your visibility through

search engine marketing, you have visitors for as long as you keep on paying. The moment you

stop, all those leads will be gone.

The biggest challenge of outsourcing is to find a trustworthy professional. You can ask your

friends who also own websites if they can recommend someone. If they don't you have to rely on

your HR skills and weed through all potential candidates in order to find the best one. A good

thing to check on is their portfolio of clients. It's easy to check whether they are telling you the

truth or not, as you can always type those keywords in Google or Bing and see if you find them on

the respective positions. You also need to take a look at how competitive those keywords are. If

they manage to rank for things nobody searches for, they are useless. However, if they rank well

for keywords that get a lot of traffic, they are true professionals who know their stuff.

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