5 things we learned at ONA!

1) Your audience is on Facebook.

Be on Facebook.

(and Facebook means MOBILE)

2) There is a shift in focus from

to

3) Ephemeral content and Chat apps

WhatsAppPros: big audience, low unsubscribe rates, reaching new usersCons: labor intensive, can’t work collaboratively, no analytics

WeChatPros: easy to learn publishing platform, basic analytics, desktop platform, good user experienceCons: user behavior is more passive, limited to 1 daily push alert, smaller user base

Other chat appsAfrica: BBMSouth Africa: MXITAsia: Line (300m users)

Other chat appsAfrica: BBMSouth Africa: MXITAsia: Line (300m users)

“Ephemeral content will become more mainstream in the next 24 months.”

–Amy Webb

4) Push notifications

“glance” journalism?

5) Our favorite new appsTory

Jonathan

Next challenge: A digital/social mashup

Pick 2 stories and interact with them in different scenarios and on different devices.