Alcohol legislation in

the UK and Finland

Does it affect marketing?

Sam Välkesalmi

Finla

nd (S

pirit

s &

Win

es)

Alko -> MonopolyAge limit 20 (wine 18)Illegal to advertise to promote sales (excl. pubs, bars, clubs)Illegal to promote multi-

buy deals

Finla

nd (m

ild

alco

hol)

Any licensed storeAge limit 18Illegal to promote multi-buy dealsAdvertising legal within

specific lawsTV and radio adverts after 10pmSales until 9pm

Scot

land

Any off-license storeAge limit 18Advertising must be

targeted to adultsIllegal to promote multi-buy dealsSales until 10pm

Refe

renc

es

http://www.valvira.fi/en (available in English)

http://www.drinkaware.co.uk

(For the facts)http://www.kannissaoletaalio.fi

(For responsible drinking against i

diots)http://www.telegraph.co.uk/health/

healthnews/10425137/Online-alco

hol-marketing-encourages-culture-

of-intoxication-in-young-people-stu

dy-suggests.htmlhttp://www.gov.uk