BATTLE OF MINDS 2015FINAL ROUND PRESENTATION

ONCE UPON A TIME!!!

FORMALDINING

OCCASIONAL EVENTS

IN OLD DAYS NOW

PART OF LIFESTYLE

PROMOTION

DIVERSITYAFFORDABILITY

WHY?

THE TREND IS CHANGING!!!

NOW

PART OF LIFESTYLE

FUTURE

THE WAVE

TECHNOLOGY

CONVENIENCECHANGINGLIFESTYLE

“ MAKING FOOD DELIVERYMORE CONVENIENT “

CURRENT PENETRATIONDIGITAL TRAFFIC | SALES | DELIVERY

937 Unique Visitors Per Day

300 Units Of Order (AVG) Per Day

Operating In Total137 Zones In 3 Cities

PROBLEM STATEMENT

ALWAYS THELAST RESORT

CONSUMER PERSPECTIVE

LIMITEDOPTIONS

NICHE TARGETGROUP

MAKE HUNGRYNAKI

A PART OF LIFESTYLE

THE IDEA

HOW?

DELIVEREFFICIENTLY

DIVERSIFYTHE PRODUCTS

REACHMORE PEOPLE

BRINGING DIVERSITYGIVING PEOPLE OPTIONS TO FREEDOM

MORE CUISINE

• TRADITIONAL FOODS

• REGIONAL SPECIAL ITEMS

• SEASONAL OFFERS

CROSS AREA ORDER• CROSS AREA ORDER

WITHIN CITY

• CROSS CITY ORDER WITH

LEAD TIME

PACKAGE & GROUP ORDER• WEEKLY/MONTHLY PACKAGES

FOR SPECIFIC TG

• CUSTOMIZED PACKAGES

FOOD AGGREGATOR• BRINGING HOME COOKS

ONBOARD

• BUSINESS PLATFORM FOR

FOOD STARTUPS

DELIVEREFFICIENTLY

BECAUSE THE CONSUMER WANTS IT

FAST & HASSLEFREE

TRACK MY FOODPROPER COMMUNICATION | ERADICATING CONFUSION

TRACK YOUR FOOD

• Exact Location Of Your Delivery• Precise Estimation Powered BY GOBD• Gamification Experience On User End

ETA: 29 MIN

BASIC SUPPLY CHAINBUILDING RELATIONSHIP| CREATE PERCEPTION

BUILD A RELATIONBE THE POSTMAN THAT MATTERED IN 90s

• Delivery clustered• Ensure quality delivery from restaurant end• Create perception of an efficient delivery on consumer end

2015

DELIVERY

PERSON: 70

TOTAL BIKES: 75

PROJECTIONOPERATIONS

2016

DELIVERY

PERSON: 120

TOTAL BIKES: 125

2017

DELIVERY

PERSON: 145

TOTAL BIKES: 150

2018

DELIVERY

PERSON: 175

TOTAL BIKES: 182

2019

DELIVERY

PERSON: 230

TOTAL BIKES: 240

2020

DELIVERY

PERSON: 260

TOTAL BIKES: 272

BUILDING BLOCKSTO ACHIVE GOALS

TRAININGTO EMPOWER

INCENTIVEON TARGET REACH

CHALLENGETO MOTIVATE

BECAUSE WE WANT TO SCALE FROM

300 ORDERS/DAY TO 2000 ORDERS/DAYIN 5 YEARS

REACHMORE PEOPLE

REACHMORE PEOPLE

MARKETINGCHANNELS

ACTIVATION & OFFLINE REACH

BRAND AWARENESS CAMPAIGNS

TARGET GROUP

SOCIO ECONOMIC CLASS A & B

• AVG MONTHLY INCOME: 20,000 BDT+• TOTAL POPULATION: 5.2 MLN• EDUCATION: MIN BACHELORS

DIGITALMARKETING

REBRANDING HUNGRYNAKI

YOUR “BANGLADESHI” FOODBUDDY

DIGITAL MARKETINGCONSUMER DRIVE | INFLECTION MARKETING

PUSH NOTIFICATION FROM APP

• BASED ON LOCATION• BASED ON TIME• BASED ON LIFE EVENTS

DRIVECONSUMER TO THE PLATFORM

REGULARBRAND VISIBILITY

SOCIAL MEDIA ADVERTISEMENT

• FACEBOOK NEWS FEEDSPONSORED STORIES

• BANNER ADVERTISEMENT ON WEBSITES

HUNGRY NAKI

APP MARKETING & DIRECT ORDER

• INTEGRATE DIRECT ORDER ICON ON RESTAURANT WEBSITES

• ENDORSE WITH FOOD FESTIVALS/FAIRS ON MORE APP DOWNLOAD

DIRECT CONSUMERPENETRATION FROMRELEVANT SOURCES

DIGITAL MARKETINGVIDEO MARTEKING | FOCUSED CAMPAIGN

VIDEO MARKETING

• YOUTUBE VIDEO ADVERTISEMENT• CONSUMER EXPERIENCE SHARE• FOOD PREPARATION VIDEO

BY 2017, 90% TRAFFICWILL BE GENERATED FROM VIDEO--CISCO

SEASONAL OFFERSCHECK-IN DISCOUNT GIFT CARDS

FOCUSEDCAMPAIGNS

ACTIVATION & OFFLINE REACHREACHING OUT TO CONSUMER OFFLINE

INTERACTIVE KIOSK• INSTALLAED IN UNIVERSITIES, OFFICE CANTEENS• DIRECT ORDER FROM KIOSK & GET DISCOUNT• ADVERTISING PLATFORM FOR RESTAURANTS

BILLBOARD FORBRAND VISIBILITY

BECAUSE

THE INVESTORS WANT TO

RESULTSTALK ABOUT FINANCE

REVENUE STREAMCASH FLOW

DELIVERYCHARGE

RESTAURANTSALES PREMIUM

KIOSKADVERTISEMENT

SALES PROJECTIONYEARWISE

0 50 100 150 200

2020

2019

2018

2017

2016

SALES & COST ANALYSIS (IN BDT MLN)

COST

SALES

BREAK-EVEN ANALYSISOVER 5 YEARS

0

100

200

300

400

500

600

2016 2017 2018 2019 2020

TOTAL SALES TOTAL COST

BREAK EVEN ON3RD QUARTEROF 3RD YEAR

INVESTMENT ASPECTOVER 5 YEARS

RETURNON INVESTMENT

21.28%

NET PRESENTVALUE (NPV)

389.92 MLN (+)

PAYBACKPERIOD

3.1 YEARS

WE ARE HERE TO WIN

5.2 MILLION s