Growing from Strength-to-Strength in the Data Centre

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco PublicPresentation_ID 2

Global and ANZ Leadership and MomentumGlobally…

As of February 2014, there are over 30,000 unique UCS customers which represents 53% Y/Y growth

More than 75% of all Fortune 500 customers have invested in UCS

Over 3,850 Channel Partners are actively selling UCS worldwide and over 1,900 UCS specialized partners

The Nexus Series is a proven platform with 52,000 NX-OS customers and 11,500,000 10G ports shipped

In ANZ…

According to IDC, Cisco was #1 in x86 Blade market share in 4 of the last 6 quarters in Australia

Cisco holds 70% market share in ANZ for 10G modular + fixed switching (includes Nexus)

Source: IDC

3

Benefits of Cisco Unified Computing SystemCelebrating its 5th Anniversary

Sources: Cisco UCS Changing the Economics of the Datacenter, Customer Case Studies, Cisco UCS Performance Benchmarks

Superior Economics and Operations

6New World-

Record Application

Performance Benchmarks

54%

Reduction of Power and

Cooling Costs

61%

Reduction of Ongoing

Management Costs

77%

Cabling Reduction

84%

Reduction in Provisioning

Times

On the Intel® Xeon® processor E7 v2 Family

Cisco Confidential 4© 2013-2014 Cisco and/or its affiliates. All rights reserved.

Cisco UCS Customers

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco PublicPresentation_ID 5

Hastings Deering

As part of Hastings Deering’s Business Transformation Program (BTP), a new platform was needed to deliver the objectives and outcomes identified in the BTP.

Microsoft Dynamics was selected as the platform to be rolled out to support 3,000 concurrent users (once completed) across the region hosted out of the Brisbane Operational Center.

A Cisco-based network platform with Nexus 9000 – with Application Centric Infrastructure (ACI) as the core – together with Cisco UCS, Cisco UCS Director for automation was selected to deliver an SDN-based architecture to support the Microsoft Dynamics environment.

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6

Enterprise Apps

Diverse Partner Ecosystem Drives Transformational Approach in Data Centre VBLOCK

FLEXPOD

Compute

Network

Virtualization

Operating Systems

Applications

Information

WHOLE OFFERS

VXI

RISC Migration

Applications

DatabasesBusiness Analytics/

Big Data Virtual Desktop

HANA & BWA

Operating System &

Hypervisor

Management

Vertical Solution Focus

Healthcare Financial Services Manufacturing Retail Telecom

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco PublicPresentation_ID 7

ANZ Leadership: Playing to our Strengths

Leader in cloud adoption

Well ahead of the curve in virtualisation

Our partners are tremendous evangelists Cisco’s commitment to “Partner-led”

Customers continue to demand more innovation Application Centric Infrastructure (ACI)

Soni Jiandani, Senior Vice PresidentInsieme Networks Business Unit, Cisco

Cisco Confidential 9

Type Consumption Delivery

78% Network is even more critical to delivering applications than a year ago*

* Cisco Global IT Impact Survey

Applications Are Changing

Big Data, Distributed, Mobile Cloud – Public, Private, Hybrid Any where, Any Time, Any Device

THE NETWORK IS THE INFORMATION BROKER FOR ALL APPLICATIONS

Cisco Confidential 10

A NEW OPEN OPERATING MODEL IS REQUIRED

TRADITIONAL NETWORK MODEL

Focus on Large, Stable, IP Networks

Network Centric

Network of Boxes

Cisco Confidential 11

A NEW OPEN OPERATING MODEL IS REQUIRED

TODAY’S SDN DATACENTRE MODEL

Concepts: Centralised Controller and Overlay

Remains Network Centric Abstraction

Software-BasedNetwork Virtualisation

Cisco Confidential 12

NETWORK VS. APPLICATIONS

APPLICATIONS

Any ApplicationAny TimeAnywhere

NETWORKS

• Scalability• Stability• Reliability• Performance

• Rapid Deployment• Grow, Shrink, Move as Needed• Compute, Storage, and

Network

Requires an Application Centric Infrastructure

Cisco Confidential 13

A NEW OPEN OPERATING MODEL IS REQUIRED

TODAY’S SDN DATACENTRE MODEL

Concepts: Centralised Controller and Overlay

Remains Network Centric Abstraction

Software-BasedNetwork Virtualisation

FUTURE OPEN MODEL

Application Centric Infrastructure

FOCUS ON APPLICATIONS!

Application Centric Abstraction

Application Agility Across Entire Infrastructure (Compute, Storage, Network)

Cisco Confidential 14

CONTINUED HISTORY OF INNOVATION

Cat 5K/6K(Crescendo)

MDS-SAN(Andiamo)

Unified Fabric + FEX + UCS

(Nuova)

Nexus 9000 + ACI(Insieme)

50+ Customers>800 Pipeline

Leading the industry in data centre innovation

Cisco Confidential 15

APPLICATION CENTRIC INFRASTRUCTUREPROGRESS AND MOMENTUMNew Nexus 9000 Platforms Nexus 9000 Momentum

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

15%

7%

26%

19%

13%

20%

Other

APJC

EMEAR

US Commercial

US SP

US Enterprise

PIPELINE >800 CUSTOMERS

CUSTOMERS ACROSS DIFFERENT SEGMENTS

RAPID CHANNEL PARTNER SCALE

ACI Ecosystem Update

NEW PARTNERS

Early Design Wins in all Major Geographies and Segments: Enterprise, Cloud, Service Providers, Public Sectors, Commercial

Cisco Confidential 16

WAN

Firewall

LB to App

Connect to DB

Connect to App

High Priority

APPLICATION REQUIREMENTS

WEB APP DB

DBWEB APPF/WADC ADC

ACI UNDERSTANDS AND SPEAKS APPLICATION NEEDS

DIRECTLY MAP TO ACI NETWORK PROFILES

NETWORK REQUIREMENTS

Cisco Confidential 17

OPEN RESTFUL APISCENTRALIZED POLICY MODEL

OPEN SOURCE

CONTROLLER

APIC

ACI BUILDING BLOCKSNEXT GENERATION NEXUS—TRADITIONAL NETWORKS

POLICY MODEL

ACI>_>_

50% SIMPLER CODE BASE

FUTURE PROOF UPGRADABLE

TO ACI

PROGRAMMABILITY AND AUTOMATION

NETWORK VIRTUALISATION

SUPPORT

RESILIENCY: IN SERVICE PATCHING,

UPGRADE, FAST RESTART

ACI BUILDING BLOCKSFUTURE PROOF—SOFTWARE UPGRADABLE TO ACI

NEXUS 9500 and 9300INNOVATIONS IN SOFTWARE HARDWARE AND SYSTEM DESIGN

PRICE POWER EFFICIENCYPROGRAMMABILITYPORT DENSITYPERFORMANCE

OPTIMIZED NX-OS

NEXUS 9508 & 9300

SHIPPING NOW

Cisco Confidential 18

INDUSTRY’S FASTEST 10/40G ROUTER

INCREASED RELIABILITY

2.8X BETTERMean Time Between Failures

COMPONENTS

30% OF TRADITIONAL MERCHANT DESIGN

SAME HARDWARE – UPDATED SOFTWARE FOR ACI CAPABILITY

POWER EFFICIENCY

15% GREATER power and

cooling efficiency

40G LINE RATE

288 x 40G ports 100% throughput

ASIC APPROACHInnovation in Cisco ASICs

Cisco Confidential 19

NEW PARTNERS:

Published Data Model

Open and Standard APIs

Open Source Open Standards

APIC

WITH THE BROADEST ECOSYSTEM OF PARTNERSNEW PARTNERS EMBRACE POWER OF OPEN ECOSYSTEM

L4..7 Services, System Management, Virtualisation, Orchestration and Application Vendors

Cisco Confidential 20

APPLICATION CENTRIC INFRASTRUCTUREINVESTMENT PROTECTION

APIC

Physical Networking Compute

Multi DC WAN and Cloud

L4–L7Services Storage

Integrated WAN Edge

Hypervisors and Virtual Networking

Nexus 2K

Nexus 7K

Craig WarrenInfrastructure Services DirectorDeakin University

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco PublicPresentation_ID 22

Deakin University Data Centre Transformation

A changing Higher Education Landscape has driven a multi year Data Centre Transformation

¾Increase in e-learning – MOOCS

¾Requirement to support remote campus

¾Researchers requiring new types of services

One of the first Universities to provide a centralized “shared services” model

¾Increased demand on Data Centre services – need for 24x7 on-demand services to service students, staff & researchers

¾Legacy infrastructure did not satisfy these requirements

Early adopter of Cisco Unified Computing System & Nexus (2010)

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco PublicPresentation_ID 23

Prior to Cisco UCS and Nexus

A highly virtualised environment, looking for additional gains from reducing operational cost and increasing agility

Took 8 weeks to deploy new physical servers

High operational costs to manage physical servers

Unpredictable costs to deliver new services

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco PublicPresentation_ID 24

After Cisco UCS & Nexus

Transitioned to policy-based compute infrastructure

Policy-based compute infrastructure moved and prioritised resources onto IT projects with strong teaching and learning outcomes¾ IT has been able to support a move from 700 VMs 1200 VMs,

which translates to increased IT demand, all while student growth has been increasing 5% year-over-year

While it used to take 8 weeks, it now takes less than 20 minutes to deploy new systems and applications.

Reduction in cabling, rack space & power and cooling

Reduction in servers from 350 to 88

Near-linear costs to add additional capacity

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco PublicPresentation_ID 25

What’s Next…

Research is increasing in importance to University

Changing macro economic landscape in rural areas putting pressure on the University to innovate

Transition Data Centre network to policy based framework

Looking to gain benefits of increased security, lower operational costs and rapid application deployment

Replicate success with server infrastructure to the network team within the Data Centre today and extend the campus in the future

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco PublicPresentation_ID 26

Panel Discussion

Craig Warren

Deakin

University

Soni Jiandani

Cisco

Q&A