Creating & Optimizingyour
Carl B. Forkner, Ph.D.
Creating your Account 6 Critical Components Maintaining your Presence What Next?
and free materials to help you succeed
Creating your Account
www.linkedin.com What you need:
E-mail address Create a password
Yes, it is that easy!
Six Critical Components
Name, Headline, Industry, & Location Professional Photograph Summary Current & Previous Work Experience Education & Skills Connections (50+)
Name, Headline, Industry, & Location
Proper Name NO Nicknames Include important designations
Headline 10-12 words describing who you are and what you
offer to prospective employers
NOT your current position
The Primary Industry for your Expertise Geographic Location
City, State or City/Province, Country
Name, Headline, Location & Industry
Howard YostManaging your Supply Chain Supporting your Customer
Profiting your BusinessChandler, Arizona | Semiconductors
Carl Forkner, Ph.D.Inspirational Leader Motivational Educator & Mentor
Building Successful TeamsMesa, Arizona | Higher Education
FREE Professional photographs available weekly at Career Connectors!
Event schedule: www.careerconnectors.org
You have 30 seconds to sell yourself!
1. 2 lines stating:
Who you are (professionally) What you are pursuing (if seeking work) in what industry in what geographic location
2. 30-second elevator talk
3. List of Specialties or Expertise
4. Contact information
5. Copyright statement
**EXPERIENCED LEADER AND EDUCATOR pursuing position in education & training,
corporate, or government leadership in the Phoenix, AZ area**
AWARD-WINNING PROFESSIONAL with over 20 years of leadership, research, and
educational experience in K-12, undergraduate, graduate university, and government
programs. Experienced research analyst and author.
Enhanced productivity concurrent with resource and cost savings are hallmarks of success
in leadership and education. My career is replete with experience leading organizations to
success through innovative strategic planning and providing environments where personnel
may thrive, learn, and advance. My passion is leadership, education, and training that
enhances institution and personnel accomplishment.
Specialties: Education Administration; Academic Affairs; Education and Training Leadership;
Strategic Organizational Leadership; Research and Analysis; International Affairs; Culture &
Language; Logistics & Supply Management; National Security Affairs; Information
Profile copyright 2013.
Position Title Company/Organization Name Period of Employment/Service 1-2 lines describing the company
Not required if company has a LinkedIn profile
1-4 lines describing your duties 2-4 bulletized lines describing your
Request recommendations (discussed later)
ExperienceDirectorAir War CollegeJuly 2007 August 2011 (4 years 2 months)Montgomery, AL
Air University is the Intellectual and Leadership Center of the Air Force with about 1300
students each year. Air War College is the foremost college for air, space, and cyberspace
education and thought, with about 250 students annually.
Directed a cooperative culture and language education program between 4 higher education
schools, serving approximately 750 graduate students and community members, including
home-schooled students receiving secondary education credits for the classes. The program
included cultural presentations and Q&A sessions with external speakers who bring regional
expertise to the university.
+ Pioneered Air University use of social media to provide information and "push" updates for
scheduling and program offerings to constituents.
+ Developed new process for instructional materials resulting in syllabus-specific materials
that enhanced learning while reducing materials cost by 75% by establishing a new publishing
Education & Skills
Education Highest Degree First Reverse Chronological Order (newest first) What sets your education apart as unique?
Skills & Expertise Pick those that represent your marketable skills Used by recruiters & HR as searchable keywords Push to bottom of profile
University of Phoenix
Doctor of Philosophy (PhD), Higher Education Administration
Dissertation: "Writing Assessment as a Predictor of Performance in an Executive
Graduate Degree Program.
Activities and Societies: Cohort writing coach.
Western Illinois University
Master of Science in Education (M.S.Ed.), Special Education; Education Administration
Thesis: "Disproportionate Placement of Black Students in Special Education Classes in
the Illinois Public Schools
Activities and Societies: Graduate Teaching Assistant in Assessment and Evaluation;
Phi Delta Kappa
NOTE: No date (>20 years ago)
Certifications that would be recognized either nationally or within your field
Human Subject Research EthicsCollaborative Institutional Training Initiative (CITI) Office of Research Education,
License 6604711 (10/2011), 9782480 (02/2013)
October 2011 Present
Standard Special Teaching (Preschool to age 21)State Teacher Certification Board - State of Illinois, License 1196299, 1834978
September 1983 June 2016
Federal Equal Opportunity Program AdministrationUnited States Department of Defense
May 1994 November 2011
Skills & Endorsements
Select from the list of available skills Start with your most important Top Ten
Once you have skills posted, others may endorse you for those skills
Remember to endorse others, but only for skills you know they possess
80/20 Rule This should be the LAST section at the
bottom of your editable profile!
The main purpose is providing keywords for electronic searches by Recruiters and HR
Build your connections by: Searching for professionals you know personally Searching your connections connections Build at least 50 connections to be an All Star
Be careful with connections If someone you do not know asks to connect:
View their profile
See if they are connected to your connections
If not, are they in your career field?
Does Anything Else Matter?
Absolutely, YES! Recommendations Volunteer Experience Honors and Awards
Being a Fulbright Fellow is an honor!
Languages Publications Projects Groups
You should try to get at least 2, and up to 6, recommendations for each position listed under
Experience in the last 20 years.
Best method: Request recommendations from another LinkedIn
colleague. They can enter using the LinkedIn
Give them something to work with! Tell them what accomplishment(s) you would like them to write a
30-40% of people will respond if you give them a hint
10-15% will respond if you give them a blank sheet of paper.
What if the person is not on LinkedIn? You can ask the person to send you a signed
letter of recommendation.
Scan the letter
Post it under the position as media
Director, Air Force Culture and Language Center at United States Air Force
Carl is a visionary leader and manager and extraordinarily hard worker. Over the course
of three years, he developed and implemented an innovative new program for military
language learning in the two senior Air Force professional military education colleges.
This required the coordination of multiple agencies and the interpersonal skills to
convince educational administrators to accept significant change. The program itself was
notable for its high quality and highly positive rating by students. Carl accomplished all
this while maintaining a full-time teaching position in strategy and warfighting - a
January 31, 2011, Dan worked with Carl at Air War College
Air War College
Volunteering in the community, within your school, etc.
Viewed as positive engagement activities
LinkedIn will not automatically put them in reverse chronological order
Use the black arrows in your edit screen to move them into the order desired.
Honors & Awards
Should be recognizable or easily explained Car