Creative digital future

Speech: 10^7 bits TribesWriting: 10^11 bits City culturesPrinting: 10^17 bits Renaissance Industrial societyDigital: 10^25 bits ??? culture

Donald Robertson: New Renaissance

Gutenberg Encyclopedia

… but our brains are still in the speech learning stage

The Future Is not What It Used to Be

Jyrki J.J. KasviFinnish Information Society Development Centre

Digitalisation revolutionises everything!

Content industries are just among the first ones to face the new realities...

…along with banking, stock market, agriculture, logging, …

10.04.2023 TIEKE Tietoyhteiskunnan kehittämiskeskus ry 6

The milk you had with our latte was probably milked by a robot.

Image: Lely

During the next two years, the calculating power of humanity is going to double.

We ain’t seen nothing, yet.

The way it used to be

Creative work Publishing industry Consumer

ContentProducts

Money

Money

Support

Creative work

Support sevices

Consumer

Serviceproviders

Networkoperators

And then it got complicated


Content

MoneyMoney

FindMySong

Money

Services

Fandom & merchandise

SpotifyNetflixKindle

Soundcloud

YouTubeBlogs

CrowdfundingKickstarter

Content

Logic Pro


Please do not shoot the messenger!

Who is just pointing out the reality for you.


CC 2.0 BY Paul Downey


New technology is always botha challenge and an opportunity Printing press destroyed monasteries’

economies Created publishing industry, popular culture,

journalism, mass media etc. Incurred the need for the classic copyright system Enabled Renaissance and Reformation

Phonograph destroyed performance based music economy “Everyone will have their ready-made or ready-pirated music in their cupboards.”

- John Philip Sousa, 1906 Created record based music industry as we remember it

Digitalisation destroyed material content industry… … and is creating a totally new content service industry Challenges the classic copyright system, calling for new digital business models

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New playing fieldWe agree on our goals To maximise content

creation and usage Expansion of culture E.g. the original goal of the patent system was to encourage spreading

and usage of new inventions -- expansion of economy

To ensure livelihood of content creators How about livelihood of stock holders of media companies?

To advance the emergence of new forms of content, expression and culture

Crowdsourcing, rip-n-mix, mash-up etc. vs. copyright

The best ways to reach these goals are still under (fierce) discussion

It took 300 years for the old copyright system to take form

Shifting Waves Gallery in Second Life

For example, freemium business models The most popular mobile games in the world are free

Over one billion downloads

The most popular search engines, map services and email services are free But Facebook and Google are not charities!

The most popular Internet multi player game is free Over 35 million registered players

One of the most awarded comics in the world is free E.g. Hugo in 2009, 2010 and 2011

The most watched Finnish movie is free 3,5 – 4 million downloads in 2 months

Technology has always improved productivity and cut prices, also in content industries, now almost to nothing … Free is a new way to make money! (but not an easy one)


New challenges Content consumers

Have access to unprecedented selection consume content more than ever have become content creators Interact with content creators Can choose most cost effective sources

Content creators Find themselves in a new, revenue poor business environment Have access to global markets and face global competition Get income from the “long tail” of their works Find new digital markets like computer games and augmented realities Content creates (advertises) attention but it needs to be turned into a cash flow

Publishing industries Must do or die and become service industries Support functions become independent business serving the creators

CC BY SA 2.0 Sergey Galyonkin

Digital content revolution Internet has already replaced television

Finns spend as much time in Internet as watching TV

E-readers replace papers and books Bookstores are facing the fate of record stores as

newspapers and literature are becoming cloud services Only a third of Danes are still reading paper newspapers

Games have been a bigger industry than movies for over 10 years Finnish game development industry needs 600 new employees every year!

Mail delivery is ending Paper invoices and newspapers are disappearing Online shopping deliveries replaces letters

Libraries either disappear or become digital media centres Is culture becoming a privilege of the rich, again?


Cultural revolution

• Digital divide becomes activity divide

• ICT gives active people new means to be even more active members of the society

• Gives passive people new means to be even more passive

• Digital culture is easily overlooked• A whole Finnish generation was in Habbo Hotel and IRC Gallery before traditional

media and society caught on social media• Over 100.000 Finns were playing Internet poker before society took notice. • What cultural phenomenon is going on at the moment without us noticing it?

• Technological imperative• Everybody has to be able to use ICT in order to be a member of society • ICT and digital services have to available, accessible and usable

CC 3.0 SA BY Sebastien Delorme


The fun times are just beginning

Electronic paper Soon almost free.

Augmented reality Replaces smart phones

Man-machine interface Implants are already used to cure illnesses Body function monitoring and biohacking

Artificial intelligencies E.g. already more than half of stock trading

Robotics Car manufacturers have announced that

the first models come by year 2020.

Google

Imec & CMST

The future is already here

UC Berkeley

30.9.2010 www.kasvi.org 21

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U.S. Army Photo

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Creative digital future