Field Notes on Scaling Product

Management

Productized 2016

Diogo Rendeiro

diogo.rendeiro@zalando.de

leading online fashion in Europe

leading online fashion in Europe

~19 Mactive customers

~160 Mmonthly visits

leading online fashion in Europe

~19 Mactive customers

~160 Mmonthly visits

~ €3 Brevenue (2015)

Zalando went through different stages...

… and so did the role of Product Mgmt.

[0] Pioneers, Settlers & Town Planners by Simon Wardley [link]

Pioneers

Settlers

Town planners

Building an MVP

Pioneers

image: Padrão dos Descobrimentos By DAVID HOLT from London, England [CC BY-SA 2.0], via Wikimedia Commons [link]

… more MVPs

to 150 mEUR

… build what keeps the business growing

to 150 mEUR

340% to 510 mEUR

… build what keeps the business growing

image: Carcassone Meeple By MARTIN CATHRAE from Charleton, Canada [CC BY-SA 2.0], via Flickr [link]

Settlers

to 150 mEUR

340% to 510 mEUR

230% to 1,158 mEUR

… build what keeps the business growing

“processes”

“sustainability”

“profitability”

NPS

StakeholderDrivenDevelopment

Town planners

image: Berlin Map 1710 by C. Delius [Public domain], via Wikimedia Commons [link]

2008 2009 2010 2011 2012 2013 2014 2015 2016

1300+ techies

900+ deploy units

TECH growth

Where does Product go next?

[1] Drive by Daniel H. Pinkimage: Autonomy, Mastery, Purpose by Paul Downey from Berkhamsted, UK [CC BY 2.0], via Wikimedia Commons [link]

Radical Agility

19image: CC0 - Pixabay [link]

Product in the driver’s seat.

PS: we’re hiring for Product & UX! jobs.zalando.com

Come talk with us ;-)