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W o r c e s t e r A r t M u s e u M / worcesterart.org
W o r c e s t e r A r t M u s e u M / worcesterart.org
If you cannot touch the artwork,
then what can you do?
Do Not touch the Artwork:
W o r c e s t e r A r t M u s e u M / worcesterart.org
Creating new signs
for a modern visit
Adam Reed Rozan
Director of Audience Engagement
Worcester Art Museum
Welcome to the Worcester Art Museum
W o r c e s t e r A r t M u s e u M / worcesterart.org
Moving from problems → vision → solutions
W o r c e s t e r A r t M u s e u M / worcesterart.org
Big Idea 1: It’s ALL about the visitors
W o r c e s t e r A r t M u s e u M / worcesterart.org
Big Idea 2: Accessibility matters
W o r c e s t e r A r t M u s e u M / worcesterart.org
Laboratory
Meeting Space
Classroom
Studio
W o r c e s t e r A r t M u s e u M / worcesterart.org
Big Idea 3: Gallery as … Play space
Work space
Sanctuary
Reading Room
Performance Venue
Big Idea 4: Love thy neighbors
W o r c e s t e r A r t M u s e u M / worcesterart.org
Big Idea 5: Play! Museums should be fun
W o r c e s t e r A r t M u s e u M / worcesterart.org
Thank you.
contact:
@adamrozan
Be my friend on
Questions?
W o r c e s t e r A r t M u s e u M / worcesterart.org
