FOUNDATION IN NATURAL AND BUILT ENVIRONMENTSCHOOL OF
ARCHITECTURE AND DESIGNENGLISH PRESENTATIONBUSINESS
COMPARISONSNAMEIDADIBAH AWANG316318HAFIZI SIDRATUL315470FARAH
AKMAL315884GHADA RASHAD315601NADINE NASHARUDDIN316183ART BUSINESS
COMPARISONSGALLERYPENANGMALAYASSOCIATIONARTISTART HOUSEGALLERYVSART
HOUSEGALLERYHISTORYSTARTED BY LEONARD YIUS FATHER, MR YIU HONG.
CONTINUED HIS LEGACY BECAUSE OF HIS APPRECIATION TOWARDS ART. ART
HOUSE IS THE OLDEST EXISTING PRIVATE GALLERY IN MALAYSIA.ART
HOUSEGALLERYCENTRAL MARKETKL44
YEARSOWNEDBYLEONARDYIUARTWORKSFROMALLOVERTHEWORLDPENANGMALAYASSOCI-ARTISTATIONHISTORYTHE
GALLERY WAS ONCE A SCHOOL CALLED DUNAM PILLAY, THAT TAUGHT QURANIC
LESSONS AS WELL AS MALAY, ARABIC, MALABAR, TAMIL, HINDI AND
ENGLISH. IT WAS THEN CONVERTED INTO A BURIAL PLACE FOR THE FAMILY
OF KAPITAN KELING II, NOORDIN MERICAN- AFTER HIS MOTHER PASSED AWAY
AND BURIED THERE. HE HIMSELF DIED IN 1980 AND WAS BURIED THERE. IT
WAS JUST RECENTLY RESTORED INTO A GALLERY FOR THE MALAY ARTISTS
ASSOCIATION AND WAS NAMED AS THE PENANG MALAY ARTIST ASSOCIATION
ART GALLERY. HOWEVER, THE ASSOCIATION WAS DEREGISTERED IN 2010. THE
GALLERY IS STILL RUNNING NOW, AS THE ARTISTS THAT OWN IT NOW ARE
TRYING HARD TO REVIVE IT AND RESTORING THE APPRECIATION TOWARDS ART
IN SOCIETY TODAY.
THE BUSINESS WAS STARTED TO HELP MALAY ARTISTS TO EXCEL IN THE
ART INDUSTRY AS WELL AS EDUCATING SOCIETY TO APPRECIATE ART. SINCE
THE ASSOCIATION WAS DEREGISTERED IN 2010, AND THE RISE OF NEW
MODERN AND CONTEMPORARY ART GALLERIES, THE POPULARITY OF THE
GALLERY HAS DECREASED.
ARTISTPENANGMALAYASSOCI-ATIONLEBUHCHULIAPENANG15 YEARSOWNEDBYABD
RASHIDRAZAKARTWORKSDISPLAYLOCALARTISTSTRENGTHSSTRATEGIC LOCATION
PMAATAKE ORDERS FOR CUSTOMISATION12AHGNO MANAGEMENT OR FINANCIAL
ISSUESHAS LARGE COLLECTION OF ARTWORKS 12WEAKNESSESAHG123THE
PRESENCE OF CHEAPER ARTWORKSIN PASAR SENI.THE LACK OF APPRECIATION
TOWARDS NATIVE ART IN MALAYSIAN SOCIETYTHE LOCATION OF THE GALLERY
2ND FLOOR, UNNOTICEABLE PMAA123THE PRESENCE OF STREET ARTS THAT ARE
RAPIDLY GROWING ON THE STREETS. PEOPLE NO LONGER BOTHER TO ENTER
GALLERIES JUST TO SEE ARTWORKS BECAUSE THEY ALREADY HAVE ACCESS
EVERYWHERE. THE CURRENT STATE OF THE BUSINESS ITSELF. THE GALLERY
HAS A VERY TRADITIONAL FEEL TO IT. THE BUILDING ITSELF, THE
INTERIOR, AND THE ARRANGEMENT OF THE ART PIECES ARE DULL AND NOT
EYE-CATCHING. THE GALLERY ITSELF ALSO DOES NOT HAVE AN OFFICIAL
WEBSITE WHICH MAKES IT HARD FOR PEOPLE TO KEEP UP WITH IT.
MARKETINGSTRATEGIES MARKETING STRATEGIES
AHGPMAA123124WEBSITESFLYERSBROCHUREFEATURED IN
MAGAZINESBROCHUREPAMPHLETSCOMPETITORSAHGCOMPETITORSPMAACHINA
HOUSEANNEXE GALLERYSMALL GALLERIESIN PASAR SENITAKSU
GALLERY1231RECOMMENDATIONCARRY OUT ACTIVITIES TO ATTRACT/EDUCATE
PEOPLE MORE ABOUT NATIVE ART (COMPETITIONS,
ETC)1AHGRECOMMENDATIONRECOMMENDATIONCREATE A PROPER WEBSITE SO
PEOPLE CAN ACCESS TO MORE INFORMATION AND UPDATES ABOUT THE
GALLERY12IMPROVE THE CONDITION OF THE BUILDING TO BE MORE
ATTRACTIVE TO CUSTOMERS3CARRY OUT ACTIVITIES TO ATTRACT/EDUCATE
MORE PEOPLE ABOUT TRADITIONAL ARTPMAATHE END
