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Acércate! Authentic Engagement with Latino Families and Communities
Maria Martin, BSW
Alison Voravudhi, MSW
September 14,2016
Objectives• Better understand PASOs’ partnership with MIECHV and how
to utilize technical assistance and other resources offered by PASOs.
• Learn and discuss concrete strategies to improve engagement with Latino families and communities.
Healthy Children. Knowledgeable Families. Strong Communities.
States with Largest Hispanic Population Growth, 2000-2012
● Tennessee (up 163%)
● South Carolina (161%)
● Alabama (157%)
● Kentucky (135%)
● South Dakota (132%)
SC Counties with the Largest Latino Population2015 (National Center for Health Statistics)
County Latino Population
Greenville 43,479
Richland 20,831
Beaufort 20,151
Charleston 19,614
Spartanburg 19,412
Horry 18,730
Lexington 16,254
York 12,744
Berkeley 12,525
Aiken 9,068
What is PASOs • PASOs is a state-wide, community-based
organization formed in 2005 in response to the maternal, child and reproductive health needs of the growing Latino population in South Carolina.
• Our mission is to help the Latino community and service providers work together for strong and healthy families.
Healthy Children. Knowledgeable Families. Strong Communities.
What does PASOs do?
Community Education ❖ Culturally-tailored, adult
education classes in Spanish❖ Health prevention topics:• Family Planning
• Nutrition, Exercise & Folic Acid
• Using Community Health Resources
• Warning Signs during Pregnancy
• Maternal Stress and Depression
• Healthy Fathers, Healthy Families
• Domestic Violence
• STI/HIV Prevention and Treatment
• Immigrant Rights and Resources
• Teen Pregnancy/STI prevention
• BreastfeedingHealthy Children. Knowledgeable Families. Strong Communities.
❖ Parenting education/ child abuse prevention
❖ Early childhood development and resources
What does PASOs do?Connection to and navigation of resources❖ Inform community about resources
❖ Individual support to connect to systems and resources
Outreach/Access Points❖ Reaching people where they are: through Latino media, schools, churches,
neighborhoods, health centers
❖ Radio presence on four Spanish language radio stations
❖ Radionovelas
What does PASOs do?
Partnerships and Training
❖ Partner with organizations to help them reach Latino families
❖ Trainings with service providers
Leadership Development
❖ Interactive training for Community Health Workers (Promotores)
Healthy Children. Knowledgeable Families. Strong Communities.
PASOs and MIECHVPartnership since 2013
PASOs Provides:
❖ Cultural competence training❖ Webinars
❖ Bridges in Action events
❖ Organizational assessment and planning
❖ Technical assistance
Healthy Children. Knowledgeable Families. Strong Communities.
I want Latino participation on my
advisory board. What should I do?
Healthy Children. Knowledgeable Families. Strong Communities.
Advisory Board
Healthy Children. Knowledgeable Families. Strong Communities.
Find the Right People
❖ Participants
❖ Engage with other organizations (like PASOs)
Promote Accessibility
❖ Schedule
❖ Transportation
❖ Childcare
❖ Meal
❖ Take time to explain❖ Acronyms/Jargon
❖ Background
Bilingual Staff
Healthy Children. Knowledgeable Families. Strong Communities.
Find the Right Person
❖ Spend as much time and effort finding this person as you would another key position (like your leadership team)
❖ Needs to engage and build trust, not just be the right ethnicity
Work with PASOs
❖ Develop a tailored job description
❖ Disseminate broadly
❖ Interview to find the best fit
❖ Train specifically on Latino outreach and service
Where is the Latino network in my
community, and how do I connect?
Healthy Children. Knowledgeable Families. Strong Communities.
Partnerships with Latino Groups
Healthy Children. Knowledgeable Families. Strong Communities.
Where to Look
❖ Ask PASOs
❖ Latino coalitions
❖ Churches
❖ Schools
Be a Good Partner
❖ Partnership is two way – give as much as you take
❖ Relationship – takes time, effort, and communication
❖ Ask how you can do better – then listen
A note to end with…
Healthy Children. Knowledgeable Families. Strong Communities.
Authentic engagement takes time and effort. Setbacks are normal. Don’t give up!
Contact InformationMaria Martin, Director of Programs
803-777-8341
Alison Voravudhi, Director of Capacity Building
803-528-4742
www.scpasos.org
www.facebook.com/pasosprogram
@SCPASOs
Healthy Children. Knowledgeable Families. Strong Communities.