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Engage Your Audience with the Best Storytelling Techniques

FinCon 15: Engage Your Audience With The Best Storytelling Techniques

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Page 1: FinCon 15: Engage Your Audience With The Best Storytelling Techniques

Engage Your Audience with the Best Storytelling Techniques

Page 2: FinCon 15: Engage Your Audience With The Best Storytelling Techniques

1. Keep it short

Page 3: FinCon 15: Engage Your Audience With The Best Storytelling Techniques

Less is more…have a single purpose

Page 4: FinCon 15: Engage Your Audience With The Best Storytelling Techniques

2. Don’t forget basic story structure:

*Setup*Conflict

*Resolution

Page 5: FinCon 15: Engage Your Audience With The Best Storytelling Techniques

Once upon a time there was ___. Every day, ___.

One day ___. Because of that, ___. Because of that, ___.

Until finally___.

Page 6: FinCon 15: Engage Your Audience With The Best Storytelling Techniques

3. Don’t dwell on the dreaded forgotten details

Page 7: FinCon 15: Engage Your Audience With The Best Storytelling Techniques

Nobody cares:

• If her name was Barbara or Joyce• Whether she worked in payroll or

accounting• If you saw her in a Chilis, or no wait,

was it Applebees?

Page 8: FinCon 15: Engage Your Audience With The Best Storytelling Techniques

4. Keep it moving

Page 9: FinCon 15: Engage Your Audience With The Best Storytelling Techniques

Deliver story value every 15-20 seconds

Page 10: FinCon 15: Engage Your Audience With The Best Storytelling Techniques

5. Don’t “Kanye” your story

Page 11: FinCon 15: Engage Your Audience With The Best Storytelling Techniques

Ask yourself: would I root for myself in this story?

Page 12: FinCon 15: Engage Your Audience With The Best Storytelling Techniques

6. Use humor competently

Page 13: FinCon 15: Engage Your Audience With The Best Storytelling Techniques

No

Page 14: FinCon 15: Engage Your Audience With The Best Storytelling Techniques

Try this original joke formula:

List of 3 {zig, zig, zag}

Page 15: FinCon 15: Engage Your Audience With The Best Storytelling Techniques

McDonald’s will not serve breakfast late. There are no other rules, though.

Homeless guy living in the bathroom? Cool.

People throw up in line? Cool.

But two minutes late? No eggs.

Page 16: FinCon 15: Engage Your Audience With The Best Storytelling Techniques

I can’t think of anything worse after a night of drinking than waking up next to someone and not being able to remember…

…their name, …or how you met…or why they’re dead

Page 17: FinCon 15: Engage Your Audience With The Best Storytelling Techniques

7. Have an ending

Page 18: FinCon 15: Engage Your Audience With The Best Storytelling Techniques

End with a:

Comeuppance or

Twist or

Lesson learned or

Page 19: FinCon 15: Engage Your Audience With The Best Storytelling Techniques

1. Keep it short2. Don’t forget basic story structure3. Avoid the dreaded forgotten details4. Keep it moving5. Don’t “Kanye” your story6. Use humor competently7. Have an ending

Page 20: FinCon 15: Engage Your Audience With The Best Storytelling Techniques

Thank you!