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Joe Morton Founder/Board Member Gordon Morton Founder/Board Member

Founders Joe Morton & Gordon Morton - Session 4 (Day 2)

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Page 1: Founders Joe Morton & Gordon Morton - Session 4 (Day 2)

Joe Morton Founder/Board Member

Gordon Morton Founder/Board Member

Page 2: Founders Joe Morton & Gordon Morton - Session 4 (Day 2)

Herbal Alchemy Extracts by XANGO

Extracts by XANGO

Page 3: Founders Joe Morton & Gordon Morton - Session 4 (Day 2)

H E R BA L A LC H E MY

Page 4: Founders Joe Morton & Gordon Morton - Session 4 (Day 2)

H E R BA L A LC H E MY

Page 5: Founders Joe Morton & Gordon Morton - Session 4 (Day 2)

Have a nice drip.

H E R BA L A LC H E MY

Page 6: Founders Joe Morton & Gordon Morton - Session 4 (Day 2)

Love it! It’s good!

H E R BA L A LC H E MY

Page 7: Founders Joe Morton & Gordon Morton - Session 4 (Day 2)

For Kids?

H E R BA L A LC H E MY

Page 8: Founders Joe Morton & Gordon Morton - Session 4 (Day 2)

Goal 1: Encourage children to take their PiiX™

H E R BA L A LC H E MY

Goal 2: Encourage parents to encourage children to take their PiiX

Page 9: Founders Joe Morton & Gordon Morton - Session 4 (Day 2)

Why extracts? Maximum bioavailability

H E R BA L A LC H E MY

Page 10: Founders Joe Morton & Gordon Morton - Session 4 (Day 2)

H E R BA L A LC H E MY

Why extracts for kids? • Maximum bioavailability • Kids can’t, don’t, won’t swallow caps, pills, tabs • Kids are picky about taste…very! • Easy • Growing market segment • Direct focus on flagship product

Page 11: Founders Joe Morton & Gordon Morton - Session 4 (Day 2)

1. Communicate with parents.Make sure it’s easy for parents to see safety features and find out what their kids have been up to. Transparency is key.

2. Encourage kids to advocate the brand.Let the kids back up your brand. Kids make for a super-loyal customer base. Give them opportunities to create…kids want to express themselves.

3. Produce original content.In the same vein, kids want to be involved. Create downloadable content.

Page 12: Founders Joe Morton & Gordon Morton - Session 4 (Day 2)
Page 13: Founders Joe Morton & Gordon Morton - Session 4 (Day 2)

Introducing…

Page 14: Founders Joe Morton & Gordon Morton - Session 4 (Day 2)
Page 15: Founders Joe Morton & Gordon Morton - Session 4 (Day 2)

Proprietary Blend: Chamomile Flower, Lemon Balm Leaf, Passion Flower, Lavender Flower

Page 16: Founders Joe Morton & Gordon Morton - Session 4 (Day 2)
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Page 20: Founders Joe Morton & Gordon Morton - Session 4 (Day 2)

Proprietary Blend: Peppermint Leaf, Astragalus Root,

Elder Berry, Echinacea Purpurea Herb, Olive Leaf, Oregano Leaf, Ginger Root,

Rose Hips, Sage Leaf, Thyme Leaf

Page 21: Founders Joe Morton & Gordon Morton - Session 4 (Day 2)
Page 22: Founders Joe Morton & Gordon Morton - Session 4 (Day 2)
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Page 24: Founders Joe Morton & Gordon Morton - Session 4 (Day 2)
Page 25: Founders Joe Morton & Gordon Morton - Session 4 (Day 2)

Same TLC as regular PiiX but with a few key differences…

Page 26: Founders Joe Morton & Gordon Morton - Session 4 (Day 2)

Differences • Sweeter • No Alcohol • Milder

Page 27: Founders Joe Morton & Gordon Morton - Session 4 (Day 2)

Price per bottle: $25 / 20 PV

Page 28: Founders Joe Morton & Gordon Morton - Session 4 (Day 2)

Thank you.