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PAID EDITING OF WIKIPEDIAGETTING PAST “GOTCHA”
Presented by:
Andrew Lih • American University
Phil Gomes • Edelman
Sam Ford • Peppercomm
William Beutler • Beutler Ink
SXSWi 2015
Austin, TX
March 13, 2015
#wikiPRCOM
#SxSWi
#sxsw
Conference: Hashtag:
WE NEED TO TALK ABOUT PAID EDITING SXSW 2015
breaking news: nypd wikipedia edits
A TROUBLED PASTTHE WIKIPEDIA COMMUNITY AND PR / MARKETING INDUSTRY ARE OFTEN AT CROSS-PURPOSES
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WE NEED TO TALK ABOUT PAID EDITING SXSW 2015
conflict of interest (WP:COI)
WE NEED TO TALK ABOUT PAID EDITING SXSW 2015
REQUEST EDIT TEMPLATE
WE NEED TO TALK ABOUT PAID EDITING SXSW 2015
part of the problem
PAID EDITING OF WIKIPEDIA: GETTING PAST GOTCHA SXSW 2015
History of COI EditingConflict-of-interest editing on Wikipedia catalogues the “greatest hits” in self-interested Wikipedia edits from the site’s early years through today
PAID EDITING OF WIKIPEDIA: GETTING PAST GOTCHA SXSW 2015
Fortune 500 on Wikipedia
88%—Google lists Wikipedia in the top 5 results for company searches
96%—Bing lists Wikipedia in the top 5 results for company searches
Original research by Robert Lawton
PAID EDITING OF WIKIPEDIA: GETTING PAST GOTCHA SXSW 2015
THUS SPAKE JIMBOJune 2009: “It is not ok with me that anyone ever set up a service selling their services as a Wikipedia editor, administrator, bureaucrat, etc.”
May 2012: “I am opposed to allowing paid advocates to edit in article space at all, but am extremely supportive of [giving them] other helpful paths to assist us”
Photo: Niccolò Caranti
WE NEED TO TALK ABOUT PAID EDITING SXSW 2015
wikimedia’s new terms of use
PAID
UNPAID
UNCONFLICTED
CONFLICTED
WIKIPEDIAN-IN-RESIDENCE
TRADITIONAL VOLUNTEER EDITOR
PAID
UNPAID
UNCONFLICTED
CONFLICTED
“POV WARRIOR”
BLACK HAT EDITOR
WIKIPEDIAN-IN-RESIDENCE
TRADITIONAL VOLUNTEER EDITOR
PAID
UNPAID
UNCONFLICTED
CONFLICTED
“POV WARRIOR”
BLACK HAT EDITOR
PASSIONATE ADVOCATE
WHITE HAT CONSULTANT
AN UNCERTAIN FUTURETHE WIKIPEDIA COMMUNITY AND PR / MARKETING INDUSTRY ARE OFTEN AT CROSS-PURPOSES
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WE NEED TO TALK ABOUT PAID EDITING SXSW 2015
Corporate representatives for ethical wikipedia engagement (CREWE)
PAID EDITING OF WIKIPEDIA: GETTING PAST GOTCHA SXSW 2015
CREWE Flow chartContributors
Fred Bauder William Beutler John Broughton John Cass Dave Coustan Phil Gomes
Pierre B. Gourde Jake Ocaasi Robyn Segal Jeff Taylor Smart SE
flow chart (detail)
PAID EDITING OF WIKIPEDIA: GETTING PAST GOTCHA SXSW 2015
Donovan house groupA group of 12 digital PR leaders, Wikipedians and academics met in Washington, DC on February 7, 2014 to discuss issues affecting both communities
PAID EDITING OF WIKIPEDIA: GETTING PAST GOTCHA SXSW 2015
Statement on Wikipedia from participating communications firms (WP:PRCOM)
PAID EDITING OF WIKIPEDIA: GETTING PAST GOTCHA SXSW 2015
INDUSTRY REACTION“It is my hope [to] create a new relationship between our industry and Wikipedia. But that will only happen if those of us in PR are prepared to call out bad behavior by unethical firms.”
—Richard Edelman
PAID EDITING OF WIKIPEDIA: GETTING PAST GOTCHA SXSW 2015
INDUSTRY REACTIONMSL Group chief communications officer circulated internal memo informing team members of the company’s participation in the PRCOM statement
PAID EDITING OF WIKIPEDIA: GETTING PAST GOTCHA SXSW 2015
best practices for PRPresented by Beutler Ink, Council of Public Relations Firms, and Institute for Public Relations
WE NEED TO TALK ABOUT PAID EDITING SXSW 2015
‣ Statement on Wikipedia from participating communications firms ‣ Corporate Representatives for Ethical Wikipedia Engagement
‣ CREWE Flowchart ‣ Wikipedia and the Communications Professional: A Primer ‣ “We Need to Talk about Paid Editing” Wikimania 2014 presentation ‣ “Wikipedia in 60 Seconds” newsletter ‣ And much, much more!
additional resources
bitly.com/wikiprcom
