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Growth Hacking For Start-ups
@deepansiddhu @smbijili
PS: I love you. Get your free e-mail at???
A growth hacker is a person whose true north is Growth- Sean Ellis
What’s common between these companies?
So what is
GrowthHacking
How do I get more users?
How do I get more users to be active?
How do I get more users with the help of existing users?
How do I reduce churn?
How do I convince a user to complete a purchase?
How do I measure the effectiveness of new features?
How do I increase the lifetime value of a user?
It all begins with Product Market fit
1. Marketers are often forced to promote products that don’t resonate, that don’t really work
2. Focus on understanding your users and how they discover and adopt your products, you can build features that help you acquire and retain more users
3. Don’t just try to market; try to build a product that is easy to market Eg AirBnB4. Growth hacking, most growth hackers will tell you, is pointless without product
market fit
Put simply, it's when you stop wondering if your product actually solves a problem and you start wondering how you're going to deal with all the people
trying to buy your product.
Product market fit helps you scaleV
ert
ical
gro
wth
Most Companies Track Only 3 Things
TRAFFIC USER REVENUE
MAGIC MAGIC
LEAN MARKETING FRAMEWORK
Acquisition
Activation
Retention
Revenue
Referral
@deepansiddhu
• Sr. Manager – Digital Strategy @ Webenza India Pvt. Ltd
• PGP (Telecom & IT), B.E (Electronics) – Anna University
• Certified by IAMAI, HubSpot, Cambridge, RAI, NSE
• Authored Instant HubSpot Dashboard Customization
Acquisition – Be spoken about
Growth Hacking is more of a mindset than a tool kit – Aaron Ginn
How did AirBnB crack it?
14
Activation – Tap your social network
Retention through automation –Keep them warm!
Referral – The multiplier effect
Growth Hackers have a common attitude, internal investigation process & mentality unique among
technologists & marketers- Andrew Chen
Metrics That Matter
E-COMMERCEDiscovery = Viewed Product
Engagement = Added Product [to cart]Conversion = Completed Order
SAASDiscovery = Viewed Blog/Docs
Engagement = Signed Up, Used X FeatureConversion = Started Subscription
Thank you Dave!
Actionable Tips - SaaS
• Minimal Landing Pages For Better Conversion
• Onboarding to improve activation & retention
• One click sign up. Don’t take credit card details
• Get people to come back using e-mail
• Incentivize to get people to share
Actionable Tips - Ecommerce
Bundling Complementary Products
Bring the most searched for items to the homepage
Bring top product landing pages to the home page
Segment profitable e-mail lists based on purchase behavior
Run Sweepstakes + Segment + Targeted Promotions
Skyscraper Technique
Find content with lot of inbound links
Create something even better
Get the word outBrian Dean, Backlinko
BuzzSumo, Google
Update, Design
E-mail, Social
Growth Hacking tends to be more “experience” focused. This includes driving engagement and sharing within a product or
spreading a product experience across networks- Sean Ellis
Pinterest – Growth Team Structure
Acquisition
Retention/Resurrection
Activation
International Growth Team
Sign Up Pages, App Installs & SEO
E-mails, Push Notifications & Dormant user flows
First use flow & new user drip campaigns
Country specific tweaks & locally relevant content
Mobile Install Tracking E-mail Delivery Growth Dashboards Auto Optimization
BuzzSumo – Find the best performing content
Colibri.io – Find where your customers are
Figure out what your strength is and how to exploit it
@deepansiddhu#GrowthHacking
Pay With A Tweet – Turn Visitors To Brand Ambassadors
SumoMe Highlighter – Amplify content + Acquire Traffic
ClickToTweet – Amplify content + Acquire traffic
Outbrain – Amplify your content
Headline Analyzer – Get the perfect headline for your content
KingSumo – Get the perfect headline
Hello Bar – Convert Visitors To Subscribers
Bounce Exchange – Convert Visitors To Customers
SessionCam – Know what your customers are upto
Sniply – Tap other’s content for your benefits
Zapier – Automate almost anything
Totango – Listen. Understand. Engage
Olark (Live Chat) – Don’t miss a single opportunity
EmailFinder.io – Find the right person
Intercom – Send Behavior Targeted Email & In-App Messages
Customer.io – Humanize conversations
SendGrid – Keep this in mind for tomorrow
Vero – Behavior Targeted E-mails
Typeform – Create beautiful forms your customer will fall in love with
Qualaroo – Don’t hire an agency. Talk to your customer.
If you want to achieve growth, change your mindset. Get your hands dirty by experimenting.
@deepansiddhu#GrowthHacking
Who said you need coding skills to build a landing page?
Three Commandments
Knoweth What Thy Customer Wants1
Knoweth Where Thy Customer Reside 2
Knoweth The Language of Thy Customer3
If a human being can be taught, the machine can be taught too
@deepansiddhu#GrowthHacking
Watch out! You’re being Growth Hacked By Someone Every Day!
Sent from my iPhone
Let’s Talk
THANK YOU
deepansiddhu
+91-99860-32582
