30
*IN THIS INSTANCE, BITCH IS NOT A DEROGATORY TERM

Guide to decks

Embed Size (px)

DESCRIPTION

Just my take on it, go easy

Citation preview

Page 1: Guide to decks

*IN THIS INSTANCE, BITCH IS NOT A DEROGATORY TERM

Page 2: Guide to decks

BECAUSE MERYL SAYS SO.

Page 3: Guide to decks

CREATIVITY UNLOCKS COMMERCIAL OPPORTUNITIES.

OUR DECKS SELL OUR WORK

IT’S A TEAM EFFORT, WE SHOULD DO THEIR BRILLIANCE JUSTICE.

WE OWE OUR CREATIVES

WE DO IT TOO. DON’T GIVE ANYONE A CHANCE TO SCOFF.

PEOPLE SCOFF AT UGLY DECKS

MAKE HER PROUD!

Page 4: Guide to decks
Page 5: Guide to decks
Page 6: Guide to decks

• Who is the audience? What do they care about?

• What do I want them to know? How should I tell them? What is the easiest way to do it?

• Are they reading it on their own, or will someone present it to them?

Every deck must tell a story.

Before starting on a deck, ask yourself:

Page 7: Guide to decks
Page 8: Guide to decks

An uninspired person makes uninspired things!

Also, believe in the power of remix. No one creates from nothing.

Take something that exists and make it better.

noteandpoint.com www.google.com

Page 9: Guide to decks

Understandably, many of our decks are created for shopper toolkits, and we might

not have the ability to be massively creative. However, we can still make the deck

relevant to the brand by drawing inspiration from the product.

For example:

Page 10: Guide to decks
Page 11: Guide to decks

1. PICK A FONT

2. USE A SET OF COLOURS

3. USE A SET OF ELEMENTS

4. USE VISUALS. PLEASE.

5. BE CONSISTENT

6. THE NO-NOS

Page 12: Guide to decks

We often underestimate the ability of fonts to affect the audience’s receptivity to

the presentation. There are so many different fonts available, choose carefully.

Page 13: Guide to decks

How you use a font matters as well.

TW CEN MT IN ALL UPPERCASE

TW CEN MT IN BOLD

T W C E N M T W I T H V E R Y L O O S E S P A C I N G

Tw cen mt in sentence case

TW CEN MT IN ITALICS

STANDARD

CUTE

OFFICIAL

PREMIUM

UNIMPORTANT

Page 14: Guide to decks

• Only ever use a maximum of 3 fonts per presentation.

• If the client already has pre-defined fonts in their brand guidelines, use it.

For example: , HP, ,

• You might want to use fonts that are native to Windows or Mac, so that clients

can see the deck without wonky fonts. This one is my favorite, go-to font:

Franklin Gothic Medium Condensed

UPPER CASE WORKS FOR HEADLINES While the lower case works for body copy and more.

Page 15: Guide to decks

Colours are ever so important in decks! They convey the mood, and they also show

clients that you know their brand……or at lease bother to Google their brand colours.

Pick a set of colours and work within them. If you stick to 2-3 colours, it will help the

deck look more unified. Here are some of my favorites:

Page 16: Guide to decks

The greatest benefit a deck offers, is the ability to take a complex thought and

explain it to the audience through the use of visuals or graphs.

If you are using graphs or boxes to group your information, make sure they are also

in the same style. If it’s possible, stick to either wholly angular or wholly circular:

Page 17: Guide to decks

People like pictures! You like pictures! I like pictures! Use them (:

Ensure that the visual is relevant to your presentation:

MOTHER MOTHER

Page 18: Guide to decks

Also use pictures that are of similar styles throughout your presentation:

Even if they are all illustrated visuals, please use

similar styles of illustration.

Same goes for photography. Even if they are all

photographs, choose the ones that are in the same

style of photography or tonality.

Page 19: Guide to decks

If you are using icons, make sure that the icons are the same style:

Page 20: Guide to decks

Check your fonts. Make sure they are the same. Make sure they are of the same size.

Align boxes and text lines evenly.

Use divider slides that obviously show the deck structure.

Use headlines to help the audience navigate the deck.

Turn your slides into a template so that the information looks uniform.

Page 21: Guide to decks

DO NOT USE WORD ART

(especially not the rainbow one)

DO NOT USE CLIP ART

Page 22: Guide to decks

DO NOT USE UGLY TEMPLATES DO NOT LEAVE THE OUTLINE

Page 23: Guide to decks
Page 24: Guide to decks

MAKE THE BACKGROUND DISAPPEAR.

1 2

3

4

Sample image

RESULTS

Page 25: Guide to decks

HERE’S AN ALTERNATIVE TO MAKE THE BACKGROUND DISAPPEAR.

Sample image

1 2 3 RESULTS

Page 26: Guide to decks

TURN PICTURES INTO SHAPES.

Sample image

1 2

3

RESULTS

Page 27: Guide to decks

ALIGN MUTLIPLE BOXES.

1

2

Sample

3

Page 28: Guide to decks

MAKE TRANSLUCENT SHAPES

Sample

1

2

3

4

Page 29: Guide to decks

CURVE A LINE OF TEXT

Sample

“A FISH IS NOT A TREE”

1

2

3

4

Page 30: Guide to decks

*IN THIS INSTANCE, BITCH IS NOT A DEROGATORY TERM