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Brian Burke

Research Vice PresidentTwitter: @brian__burke

GAMIFY: The Future of Gamification

© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.

The Challenge is that We Day is Just One Day

2

“Our dream is to take that spirit and connect on a daily basis with that energy 365 days a year.”

Craig Kielburger

© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.

• Weight Watchers and Boy & Girl Scouts have used gamification for a long time!

• Scale — Digital interactions can connect to audiences of any size.

• Time — Digital interactions are asynchronous.

• Distance — Thanks to the Internet, digital interactions are available anywhere.

• Connectedness — With social networking, friends are always nearby.

• Cost — Digital interactions are much lower cost than face-to-face models.

What's New About Gamification?

Digital Engagement

© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.

Digital Business Enables Entirely New Business Designs

4

Weight Watchers WTW• 17% Decline• 14% Meeting Rev.

• 19% Decline• CEO Resigns

• 20% Decline• Dividend Cut

• 28% Decline• Wearables Blamed

Weight Watchers (1963) MyFitnessPal (2005)

Members 1 Million+ 50 Million

Employees 56,000 ~ 75

© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.

Digital Business

The creation of new business designs by blurring the digital and physical worlds

© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.

Future Disruptions + Gamification

Imagine a World Where:• Atoms behave like bits• Machines are smarter

than people• Everything is

connected• Motivation is delivered

digitally

Smart Advisors

Internet of Things

Mobile Robots

SensorsAutonomous Vehicles

3D Printing

Augmented Reality

Virtual Personal

Assistants

Big Data Gamification

Drones

Gesture Control

MOOCs

© 2014 Gartner, Inc. and/or its affiliates. All rights reserved. 7

Samantha - Virtual Personal Assistant• Time Management

• Personal Chores

• Travel & Accommodation

• Correspondence

• Background Research

• Interacts with

• Clients & Collegues

• Friends & Family Members

• Virtual Physiotherapist

• Virtual Personal Trainer

• Virtual Career Coach

LifeWork

Daily Goal

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Heart Rate: 142

Time: 00:22:27

Distance: 3.13 Miles

John is 20 yards ahead

John

Halfway point,looking good!

Physical and DigitalWorlds Become Blurred

© 2014 Gartner, Inc. and/or its affiliates. All rights reserved. 9

Eliminating Barriersof Cost, Time and Distance

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Motivate the Crowd

Public Policy

ScientificResearch

Innovation

© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.

Recommendations

Imagine a future where the physical and digital worlds become blurred

Understand the impact of emerging disruptive technologies

Analyse the opportunities offered by evolving social and economic trends

Unleash the power of gamification to digitally engage and motivate the masses