BUFFALO7

If the aim of your presentation is to encourage your audienceto take action, then why close it with a weak ‘thank you’?

SHORT & TO THE POINT

THE RIGHT LANGUAGE

PRESENTATIONCALL TO ACTIONTIPS

You can have the best call to action inthe world, but some prospects may needtime to report and clear it internally.

Offering that bit extra can help yourprospect make a case and encouragesconversion. This might be in the form ofa discount or value-add.

INCENTIVISE ACTION

Display your CTA in large font size andon its own slide. It should be the singularfocus and in colours that contrast well .

Context adds a lot, so considerpartnering it with a relevant oversizedbackground image or with some relevantminimal copy that adds value.

DESIGNING A GOOD CTA

Instead, use these tips to create a strongly positioned call toaction (CTA) that will compel your audience to convert.

Your CTA wil l always be at the end ofyour presentation. Your prospectshould have the information theyrequire by this point, so there’s no needto recap or introduce new material.

Use just a few words that focus entirelyon the one action you want them totake. Tell them what to do next insimple terms.

Verbs are ‘doing words’ – so use them toyour advantage. Clear, present-tense CTAscreate urgency and give the sense that itis important to ‘act now’.

Go beyond generic terms like ‘download’and ‘purchase’, which have no context andare impersonal. Try ‘Start a ConversationToday’ rather than ‘Submit Enquiry’.