Rewards in the affiliate channel are vast and growing, but companies will struggle to thrive in this particular area of marketing without putting in the necessary commitment. Much like a classic car, maintenance and constant improvement are key to success in the rapidly changing world of affiliate, where stragglers will only find themselves wishing they’d kept apace with the rest of their pack. Thankfully it is never too late to aim for better things. Anna’s presentation on revitalising an existing affiliate programme will detail how brands can overcome challenges in areas such as trust and profitability as they look to create a strategy for going forward.
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1. @annacheca#PMILDNHow to Kick-Start an Existing Affiliate
Programme
2. travelspafamilyromanticgourmetinternationalshophealth &
beautyelectronicshome goodsfashionkidslocalrestaurantsevents &
activitiessports & fitnesshealth &
beautyservices@annacheca#PMILDN 3. @annacheca#PMILDN 4.
LivingSocial affiliate programmerestaurantsevents &
activitiessports & fitnesshealth &
beautyservices@annacheca#PMILDN 5. (our)pain
points@annacheca#PMILDN 6. competitors@annacheca#PMILDN 7. ?What
kind of sitespromote us?userquality?lack of education &
trustWhy do we haveto pay that much?can you trust them?What if we
runout of stock?@annacheca#PMILDN 8. ?lack of education &
trust@annacheca#PMILDN 9. 4 in 10 Britons online visit a price
comparison,subject expert or loyalty website monthlylack of
education & trust@annacheca#PMILDNPwc & IAB, 2014 10. lack
of education & trust@annacheca#PMILDN1 in 2 Britons online have
become repeatcustomers of a retailer discovered through aprice
comparison, cashback, voucher or reviewwebsitePwc & IAB, 2014
11. increase brand awarenessmore revenue & salesfree
registrationslack of education & trust@annacheca#PMILDN 12.
2013advertisers spent 1bn on affiliatemarketing & lead
generationgenerated 14 bn in saleslack of education &
trust@annacheca#PMILDNPwc & IAB, 2014 13. 2la. clakc okf o cfo
emdmucuantiiocant /io tnrust@annacheca#PMILDNDurex Advert 2014 14.
@annacheca#PMILDN 15. (our)best practices@annacheca#PMILDN 16.
getting to know@annacheca#PMILDN 17. your programmeadapt
countryplcobjectives &
targetscommunicationcompetitorAcompetitorB@annacheca#PMILDN 18.
competitorAcompetitorBadapt countryplcobjectives &
targetscommunication@annacheca#PMILDNyour programme 19.
competitorAcompetitorBadapt countryplcobjectives &
targetscommunication@annacheca#PMILDNyour programme 20.
competitorAcompetitorBadapt countryplcobjectives &
targetscommunication@annacheca#PMILDNyour programme 21.
personalisation@annacheca#PMILDN 22.
cashbackcomparisonsitescontentppccouponloyalty
&rewardpersonalisation@annacheca#PMILDN 23.
13%40%45%2%CPLCPACPCothersOPM expenditure by
advertiserspersonalisation@annacheca#PMILDNPwc & IAB, 2014 24.
top mid-tail long-tailpersonalisation@annacheca#PMILDN 25. top
mid-tail long-tailpersonalisation@annacheca#PMILDN 26.
analyse@annacheca#PMILDN 27.
@annacheca#PMIDFDFanalyse@annacheca#PMILDN 28. @annacheca#PMIDFDF3.
analyse 29. analyse@annacheca#PMILDNnew userssegmentskpis
marginCRunsubscriptions 30. case study analytics &
testanalyse@annacheca#PMILDN 31. & test@annacheca#PMILDNcase
study listen & test 32. & test@annacheca#PMILDNcase study
relationship, analytics & test 33. @annacheca#PMILDNmotivate
34. motivate@annacheca#PMILDN 35. @annacheca#PMILDNwe are never
done 36. @annacheca#PMILDNideasMr.CROwe are never
doneMr.tagMr.pltMr.pixelMr.tenancyMr.affiliateMr.bannerMr.mobile
37. @annacheca#[email protected]
