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HOW TO OPTIMIZE
LINKEDIN FOR
NETWORKING AND
BRANDINGPRESENTED BY SCOTT ENGLER
A BIT ABOUT ME:
My company is “B.Y.O.B.”(BUILDING YOUR OWN BRAND &CAREER TRANSITION COACHING).
"The Job Inner-View" - a book addressing innovative approaches adapting to many new challenges job seekers face today.
Published in 2013, I wrote the book primarily to provide readers with contemporary job search strategies and networking skills to successfully find jobs in our present economy.
OVERVIEW
DESCRIPTION OF LINKEDIN
NETWORKING EFFECTIVELY ON LINKEDIN
DEMONSTRATION USING LINKEDIN SITE
WHAT IS “BRANDING”
DEMONSTRATION USING LINKEDIN
EXAMPLE(S) FROM PARTICIPANTS
World’s largest networking site for business professionals
According to recent research, 1 in 3 business professionals
have a LinkedIn account.
Over the past decade, in which the social media network
has been active, it has amassed over 350 million users,
worldwide, 107 million US users and 187 million unique
monthly visitors and is worth an estimated Market Cap of
$27 billion
The BIG question: Why don’t more people actively use it?
The BIG question: Why don’t more people
actively use LinkedIn?
From many previous clients and people I’ve spoken with over the years,
here are some common reasons why people aren’t as active on LinkedIn
General confusion amongst people of its specific function
*Job search engine or business professional networking?
Difficulty in navigating website.
People unsure of how to “present themselves” online using their
profile and what are the best ways to communicate their services.
People unsure of if/how LinkedIn best works to help them grow their
business and gain clientele.
NETWORKING: HOW NOT TO
NETWORKING ON LINKEDIN
Reconnecting with friends, former coworkers and employers, and clients.
Joining relevant groups pertaining to your industry.
Contributing and staying current
Endorsements and Recommendations
Connecting with people you normally “couldn’t.”
“In class” demonstration using a
LinkedIn profile to see how to add
contacts and network on website
“BRANDING”
“PERSONAL BRANDING” and “BUSINESS
BRANDING”
What is Personal Branding?
Personal Branding is essentially creating your own
unique brand online through your personal work
experience, accomplishments, career vision, core
values, product, services offered, and style.
BRANDING ON LINKEDIN
FINDING A MORE EFFECTIVE WAY TO COMMUNICATE WITH AN AUDIENCE ON SOCIAL MEDIA
* Telling a story and connecting on an emotional and professional level
ESTABLISHING CREDIBILITY
DIFFERENTIATING BOTH YOURSELF AND YOUR SERVICES/PRODUCT
* Can be demonstrated through your profile summary, work experience, articles written, showcased work, etc..
HIGHLIGHTING ACCOMPLISHMENTS THROUGH QUANTITATIVE DATA
Demonstration using a LinkedIn profile
to see how to “brand themselves” on
website using successful LinkedIn users
profile as an example
EXAMPLE LOOKING OVER CLASS
PARTICIPANTS PROFILE TO HELP THEM
SEE NECESSARY CHANGES TO HELP THEM
“BRAND THEMSELVES”
FINAL QUESTIONS?
WHAT’S THE ONE THING YOU
TOOK FROM TODAY’S
PRESENTATION THAT YOU PLAN
TO APPLY?
THANK YOU FOR ATTENDING!
HOW TO CONNECT WITH, LEARN MORE ABOUT, OR CONTACT ME:
I’m currently offering customized 1:1 one hour sessions how to become an “All
Star” of Personal Branding using LinkedIn for $50.
Email: [email protected]
Website: www.thejobinnerview.com
LinkedIn: www.linkedin.com/in/englerscott
Book: “The Job Inner-View” (available in ebook: Barnes and Noble,
ibookstore, Kobo, Scribd, and Inktera)
Company: “B.Y.O.B.” ‘Building Your Own Brand & Career Transition
Coaching.’ (Overview and description of services on header bar of the
jobinnerview website)
