Embed Size (px)
Citation preview
RETAILING E-COMMERCE FOR PEOPLE
for sole traders and SME’s, for family owned or public companies, for startups and
hundred years old firms.
“
WIZMO the key to your property
1 year since kickoff and what I learnt from it
“
WIZMO the key to your property
1 year since kickoff and what I learnt from it
www.wizmo.ro
“
THE THING ABOUT A PROOF OF CONCEPT a minimum viable product
and when is it enough?
“
A GOOD IDEA…
Empathy Find a need that a market faces.
Addictive Solve the problem in a way that they will continue to use.
Famous Find ways to make it famous.
Revenue The features will provide users that will fuel growth organically.
Scale The idea will have the margins to become sustainable
GOOD ENOUGH…
Better Your solution can be minimum as long as it’s better then the competition. Or there is no competition?
Business You should be sure about the business model before you start. And there should be a business model.
Scale up You can start small, as long as you can go fast in building it up.
watch out for short cuts….
HARD WORK BEATS
talent WHEN TALENT DOESN’T WORK
hard
“
TALENT & HARD WORK
Laziness Having lazy team members is good. But there has to be discipline.
Negativity There are + and - people, and you need both. But balance is key.
Different kind of tasks/people You can’t only have geniuses in your team. You can’t only have market experienced people in your team.
TAKE SMALL STEPS
but go fast and use agile scrum
“
DON’T WAIT TOO LONG
to ask for feedback FROM YOUR TARGET GROUP
“
ASK CLOSED QUESTIONS. PRESENT CHOICES. DON’T EXPECT SOLUTIONS.
TOO MUCH DEMOCRACY WILL HAVE YOU END UP WITH
nothing good “
A LARGE # OF PEOPLE For names…
For color combos… For design…
JUST MAKES IT HARD TO DECIDE
DO A STAGED LAUNCH
and learn from each step“
STAGE 1
• Recruit / Select 10 early adopters • Present the solutions for the problems
they are having. • Build your Unique Value Proposition and
validate it with them.
STAGE 2
• Find next 100 customers • Start-up the advertising campaigns • Use the early adopters to find the next
batch of customers • Find the data base with prospects and
convince them to work with you • Collect testimonials / case studies and use
them in your product presentations • Use a freemium option
STAGE 3
• Find next 1.000 customers • Activate your marketing and sales
channels • Use your website to sign-up prospects • Define multiple pricing plans
STAGE 4
• Focus on your next 10000 customers • Optimize acquisition cost • Improve traffic building • Start planning next developments, learn
from your customers
USE ONLINE TOOLS
to win time & co-work time tracking, planning, PM …
“
BUT THE MOST IMPORTANT THING IS
your business model
“
