Myke Hall

• Host of Glasgow Film Crew

• Internet Marketing Consultant

Online Marketing for Low/No Budget

Independent Short Films

*Glasgow Film Crew

*open independent film making community

*professionals

*film students and graduates

*film-making enthusiasts

*Glasgow Film Crew

*centred around weekly meetups

*practically structure free social gathering

*encourage - work together

*Advantages of GFC over

Traditional Indie Filmmakers

*social resources

*pool of expertise

*working together leads to cross promotion

*Problems Shared with Traditional

Indie Filmmakers

*lack of budget

*limited media coverage

*Content Pyramid

Film

Poster

Behind the Scenes / Featurettes

Director’s Blog

Trailer

*Posters

*shareable

*instant

*eye-catching

*Trailers

*shareable

*short attention spans

*sales pitch

*shareable

*Behind the Scenes

*interviews

*shot explanations

*blooper reels

*shareable

*insight – connection to film-makers

*Director’s Blog

*not always Director

*content marketing

*shareable

*detailed insight

*Content Pyramid

Film

Poster

Behind the Scenes / Featurettes

Director’s Blog

Trailer

Pitch / Tease

FanContent

Digestibility

Engagement