Samsung: The Next Big Thing Is Here
Samsung: The Next Big Thing Is HereBy. Junyoung
Kim(A45465503)(Main Website of Samsung)
Background of SamsungEstablished in Daegu, South Korea by
Byungchul Lee in 1938.
In late 1950, Samsung started to Merge and Acquisitions many
other companies to grow.In 2013, Samsung made profits more than 300
billion dollars.Recently, Samsung is one of the largest company in
the world.
(Samsungs main factory in South Korea)
Samsungs Strategies and GoalsProviding the newest technology to
audiences.
Best electronic devices or products through out world.
With a reasonable price, all people can use it.
Make peoples life more simple.
(Samsungs Galaxy Gear)
Samsungs Campaign ConceptsPortable
Simple
Easy to use
(Samsung Galaxy S6 and S6 Edge)
Target AudienceAges through 15 to 60 or olderBusinessmanWho
loves to use electronic productsAll the people who want a simple
life with better technology
The Next Big Thing Is Here
How does Samsung reaches the Audiences?Facebook
Instagram
Twitter
YouTube
Blog
Main Website
Measuring the SuccessKey Performance IndicatorLikes
Shares
Views
Comments
Feedbacks
Budget
Google AdWord (approx. $ 170,100)PPC (Pay per Click)$ 1.05 per
clickAssume that 450 clicks per day.
Social Media Ads (approx. $ 31,000)
Offline Ads (approx. $ 23,000)
Total Monthly - $ 18,675
Come and Experience the Next Big ThingThank You for
Watching!
