#SMTVAS

JOINING THE DOTS

#SMTVAS

FRESCO

#SMTVAS

Joining the dots between

TV & online

#SMTVAS

TV Online

#SMTVAS

Householding™ Consumer Survey

5.5(2012) 7(2014)

Specific Media Householding™ proprietary study in partnership with Research Now, Sept 2012 & Feb 2014

Connected devices in the home

#SMTVAS

Second screening

7% vs 2012

81% use another device whilst watching TV

Specific Media Householding™ proprietary study in partnership with Research Now, Sept 2012 & Feb 2014

#SMTVAS

TV Online

#SMTVAS

#SMTVAS

FUSION

TV AUDIENCE SEGMENTS AT

SCALE

MODELLING/

SCALINGVALIDATIONVALIDATION

#SMTVAS

LIGHT

MEDIUM

HEAVY

TV VIEWING DEMO

£

TV CHOICES

#SMTVAS

#SMTVAS

Joining the dots between

TV & online

#SMTVAS

#SMTVAS

Case Studies

#SMTVAS

#SMTVAS

“...TV Audience Segments allowed us to confidently move into online video in such a way

that our TV campaign was complimented by

online activity and the messaging was therefore more cohesive...”

- Mark Daykin, Marketing Manager

Our challenge:

• Reach valuable ‘light’ TV viewers, ABC1 25+

• Ensure target consumers receive the most relevant offer/resort available

• Drive active consideration and purchase intent

#SMTVAS

760,000+

Reach

#SMTVAS

15% over OCR Benchmark

Efficiency

#SMTVAS

Relevance

#SMTVAS

control exposed

43.1%BRAND LIFT

Q. Would you consider

when booking your next

holiday?

#SMTVAS

#SMTVAS

#SMTVAS

#SMTVAS

#SMTVAS

Joining the dots between

TV & online