Sxsw preliminary slide deck

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<p>PowerPoint Presentation</p> <p>Arts &amp; Culture: A Sectors Success Against the OddsSXSW Digital Interactive Proposal1SXSW Digital Interactive ContentIndustry Opportunities SamplingGoogle Glass (Smithsonian)Interactive Experience (Cleveland Museum of Art: Gallery One)Advanced CRM systems (Salesforce1)Shifts in distribution models (Met in HD)</p> <p>Fractured AtlasJacobs Pillow Dance FestivalSignature Theatre NYC</p> <p>Industry Creativity outside the 1% CASE: Signature Theatre</p> <p>Industry Creativity outside the 1% CASE: Virtual Pillow</p> <p>Industry Creativity outside the 1% CASE: Fractured Atlas, Artful.ly</p> <p>Who we are: www.amt-lab.orgArts Management &amp; Technology Laboratory </p> <p>MISSIONThe Arts Management and Technology Laboratory (AMTLab) serves as an exchange, a catalyst for innovative ideas and a conduit for knowledge circulating at the intersection of arts, management and technology.</p> <p>Impact: AMTLab provides current and future arts managers, technologists, and researchers with existing best practices and emerging technologies that allow for a direct impact on their work and their organization. Through online and off-line engagement, AMTLab is a resource that leads to innovative, effective and efficient integration of technology in the cultural and creative enterprises.</p> <p>ValuesKnowledge | Dialogue | Innovation | Rigor | CreativityOpen mindedness | Curiosity | Relevancy | Practicality</p> <p>Blog readership and engagementTotal Posts: 76Average Posts/Week: 2.4Publication Rate: 90%--First student post in both Semester 1 and Semester 1 was published in week 4 of that semester (Sept 18 and Feb 4, respectively)--Semester 1 had 8 student contributors--Semester 2 had 5 student contributors, 3 of whom returned from Semester 1--No posts published over winter break, December 22-January 1211Blog readership and engagementWhite Paper Research:Publication seriesResearch updatesDialogues:PodcastsWhats On Your Phone?Product Reviews:Social media monitoringProject management12Research Scopes 2013-2014Data-Driven DecisionsOnline analytics &amp; ballet marketing Spatial data analysis &amp; public art projectsTechnology for Offline ParticipationOpera simulcastsAccessibility &amp; assistive technologiesCrowdsourced exhibitionsOnline AudiencesStreaming &amp; symphony orchestrasDigital exhibitionsMOOCs &amp; arts educationCRM Systems &amp; Cloud-Based SolutionsBoards &amp; governanceNano-nonprofits</p> <p>Creating Online AudiencesWhat does it mean to create an online audience? How does or might an online audience for an arts organization differ from its offline audience?How is an online audience created? Through what channels, programming, and staffing?Utilizing Technology for Offline ParticipationHow do technology resourcesfrom social media to simulcasting to CRM softwareassist arts organizations in bringing people to its physical spaces? Where do those resources fall within an organizations structure? Marketing, development, education, artistic programming/exhibitions, etc.? Leveraging the Potential of Data and Data-Driven DecisionsHow is the increased availability of data changing decision-making among arts organizations? Or is it? What obstacles exist that might or do hamper the adoption of data-oriented decisions in the arts and culture industry? What are the benefits of such decision-making?What changes occur structurally as an arts organization incorporates increasing the collection and use of data? </p> <p>Effective Uses of Social MediaWhat does effective use of social media look like for an arts organization?How does an organization determine how many and which platforms are best suited for its purposes? How is participation monitored?How is it staffed? Internally? Externally? What are the consequences of each model?Tackling Technophobia in the WorkplaceWhat are strategies for introducing and adopting new technologies in a workplace that remains resistant to them?How can fear of technology be distinguished from insufficient knowledge?In an industry with constrained resources (time, money, and/or staff), what products or practices are advised for an arts organization seeking to overcome its technophobia? (E.g., We know we need to become more tech savvy, but we dont have the time/money/people/knowledge to get started)Managing the Cloud (including group work spaces)What are best practices for managing group work in the cloud?What are best policies and practices for moving an organization to the cloud?What products are recommended for an arts organization (cloud or groups work spaces) of various sizes and needs?What security and storage concerns should arts organizations be cognizant of when selecting and/or utilizing cloud and/or group spaces?CRM Systems for Organizations of All SizesWhat CRM software currently lead the field for arts organizations with small, medium, and large operations?What training and best practices exist when adopting a new CRM system?What do arts organizations in particular need to consider when selecting CRM software?</p> <p>Remote Training Across Multiple LocationsWhat products and services exist to facilitate online/digital training across multiple spaces (e.g., trainer in location A, trainees in locations B, C)?What best practices are advised when conducting remote training compared to in-person training?</p> <p>13Research Scopes 2014-2015Reader Poll 2014</p> <p>What technology problems do you face in your arts organization?Insufficient funding (67%)Not enough IT support staff (55%)What management problems do you need technology to solve in your arts organization?Analytics (64%)Communication (internal) (64%)Fundraising (55%)What research would you like to see on social media?Analysis tools (76%)</p> <p>Total responses: 42Other items with over 50% responses:--Outdated equipment--Organizational resistance--Communication (external)--Social media monitoring tools--Social media best practices</p> <p>14Preliminary Research Scopes 2014-2015Fundraising in the Digital AgeWhen is crowd funding appropriate and what should organizations expect?How and where can arts organizations get $ for tech capacity building?Undergraduate Education &amp; Arts ManagementHow are we preparing artists to face the field?What industry wide issues are symptoms of poor preparation?Possibility for case study or partnership with CFATechnology on a Budget Blogging TrackInvestigation of SaaS solutions which can empower organizations and save costs.Where can collaborative workspaces serve the arts? Options and practices.Effective Uses of Social MediaWhat does effective use of social media look like for arts organizations?How does an organization determine which platforms to use, and how is it staffed?</p> <p>Creating Online AudiencesWhat does it mean to create an online audience? How does or might an online audience for an arts organization differ from its offline audience?How is an online audience created? Through what channels, programming, and staffing?Utilizing Technology for Offline ParticipationHow do technology resourcesfrom social media to simulcasting to CRM softwareassist arts organizations in bringing people to its physical spaces? Where do those resources fall within an organizations structure? Marketing, development, education, artistic programming/exhibitions, etc.? Leveraging the Potential of Data and Data-Driven DecisionsHow is the increased availability of data changing decision-making among arts organizations? Or is it? What obstacles exist that might or do hamper the adoption of data-oriented decisions in the arts and culture industry? What are the benefits of such decision-making?What changes occur structurally as an arts organization incorporates increasing the collection and use of data? </p> <p>Effective Uses of Social MediaWhat does effective use of social media look like for an arts organization?How does an organization determine how many and which platforms are best suited for its purposes? How is participation monitored?How is it staffed? Internally? Externally? What are the consequences of each model?Tackling Technophobia in the WorkplaceWhat are strategies for introducing and adopting new technologies in a workplace that remains resistant to them?How can fear of technology be distinguished from insufficient knowledge?In an industry with constrained resources (time, money, and/or staff), what products or practices are advised for an arts organization seeking to overcome its technophobia? (E.g., We know we need to become more tech savvy, but we dont have the time/money/people/knowledge to get started)Managing the Cloud (including group work spaces)What are best practices for managing group work in the cloud?What are best policies and practices for moving an organization to the cloud?What products are recommended for an arts organization (cloud or groups work spaces) of various sizes and needs?What security and storage concerns should arts organizations be cognizant of when selecting and/or utilizing cloud and/or group spaces?CRM Systems for Organizations of All SizesWhat CRM software currently lead the field for arts organizations with small, medium, and large operations?What training and best practices exist when adopting a new CRM system?What do arts organizations in particular need to consider when selecting CRM software?</p> <p>Remote Training Across Multiple LocationsWhat products and services exist to facilitate online/digital training across multiple spaces (e.g., trainer in location A, trainees in locations B, C)?What best practices are advised when conducting remote training compared to in-person training?</p> <p>15</p>