Texting and drivingWhat motivates texting while driving, what are the

consequences, and what can be done about it?

U3104552, Rachel Fan

What motivates texting while driving?

The theory of planned behavior• a theory designed to predict and explain

human behaviour in specific contexts (Ajzen, 2011).

The social learning theory• A learning occur in a social context (Sherman,

Lapidus, Gelven, & Banco, 2004)

Self efficacy• a belief that one is able to execute a specific task

successfully (Feltz & Lirgg, 2001)Expectancy value theory• the ability that individuals can have success in a

given task, and the value component is the value of that success to the individual (Wigfield & Eccles, 2000)

Maslow’s Hierarchy of needs• Individuals are motivated to achieve from the basic

level, physiological needs to the highest level,self-actualization (Jerome, 2013)

What are the consequences of texting while driving?

• 1. Slower reactions time and decision making• 2. Crash risks might increase• 3. Reduced awareness of the surroundings• 4. Lack of face to face communication with families

and friends• 5. Maintenance of appropriate and predictable

speed• 6. Mobile phone dependence• 7. Basic control problems (especially braking)

What can we done about?

• 1. Lead by Example• 2. Give Clear Instructions• 3. Become Informed and Be Active

References• Ajzen, I. (2011). The theory of planned behaviour: Reactions and

reflections. Psychology & Health, 26(9), 1113 – 1127. doi:10.1080/08870446.2011.613995

• Feltz, D. L., & Lirgg, C. D. (2001). Self-efficacy beliefs of athletes, teams, and coaches. Handbook of sport psychology, 2(2001), 340-361.

• Jerome, N. (2013). Application of the Maslow’s hierarchy of need theory; impacts and implications on organizational culture, human

resource and employee’s performance. International Journal of Business and Management Invention, 2(3), 39-45.

https://en.wikiversity.org/wiki/Motivation_and_emotion/Book/2015/Texting_while_driving_motivation