TO DISRUPT, OR BE DISRUPTED?NEW THINKING FOR DIGITAL SUCCESS

JESPER LOWGRENwww.linkedin.com/in/jesperlowgrenwww.jesperlowgren.com

twitter: @jesperlowgren

That is the

question!

What do you

do?

I work with medium-sized corporations to

design their future digital business and

platform, and transform into it.

Why do you do

it? Because corporations

need to be agile, and be able to scale, to be

successful in the digital world.

The objective is to help you

think differently. Why

Do I need that?Because digital

laws and dynamics are

unlike anything previously seen or experienced.

Ask me in 45 minutes you if

you think differently!

How will you

measure success?

MEOW. That’s a big ask! Make a

bet?

Note. No gambling laws were violated creating this slide.

You are on!

5

DESCARTES:I think.

Therefore I am.

LAO TSE:When you

have made a thought,

laugh at it!

The problem is rapidly increasing

change!

This makes me

dizzy!

CHANGE RACE

External rate of change

You can’t control me!

Internal ability to change

You can

control me!

Falling behind means….losing competitive advantagebeing commoditisedfearing for survival

Einstein said insanity is to do the same thing,

over and over, and expect a different

result.

Hey, we have a bet. You are not

supposed to help!

In the analogue and

physical world…• Everything is slow

• Limited resources

• Everything is unique

• Hard to copy

000110100100100101100000111010010100101010010001110001110101001111000110001010010110

In the digital world…• Everything is fast• Unlimited resources• Everything is

identical• Easy to copy

DISRUPTION!!

We are analogue

We are digital

But how do I compete if…• everything can be copied?• the future looks

increasingly uncertain?

Become agile, so that you can respond faster and cheaper to any change.

The evolution of COMPLEXITY

The evolution of SIMPLICITY

“back-to-the-dot

WHAT and HOW questions create

complexity.

WHY questions

create simplicit

y.

Back-to-the-dot theory explains how it works!

(WHAT and HOW questions)

(WHY questions)

CHANGE AND DISRUPTION HIGHLOW

11

Did you know the

organisational structure was copied from the

military command structure?

This means the organisational structure has been designed to minimise change, and ensure a clear line of command, from top to bottom.

Can you applyback-to-the-

dottheory to digital

success?

Yes, and it results in four really

cool things!

Everything about digital success

SIMPLIFICATION FUNNEL

? ???

What is the first one? Purpo

se!Why

purpose?

Because to survive in an increasingly

changing world, our starting point must

be what doesn’t change!

Purpose is the glue that holds an organisation together in the storms of change and disruption!

This is from an Australian learning institution that has

decided to disrupt themselves and the

industry.

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ANATOMY OF DIGITAL SUCCESS

1. Simplicity, not complexity, scales in the digital world.2. The most important questions start with WHY.3. Purpose, not profit, is the glue that holds a business together.

The right goal!

Ok, what is the second one?

RIGHT GOAL

SUB-OPTIMAL GOAL

The realisation of your highest

potential

Optimal life path

Goal deviance

What are you doing?

WRONG

GOAL

I am busy chasing the wrong goal!

I thought my goal was SMART…

That is not inspirational!

Perhaps SMART goals are not that smart?

Specific. What is it you want?Measurable. How will you ensure you get enough of it?Assignable. Can someone else get it for you?Realistic. How much of it can you get?Time-related. When can you get it?

SMART goals are for the left side!

How do we set goals for the right side?

LinearQuantitativeKnowledgeWHAT, HOW

PlanningDirecting

Outcomes

AsymmetricalQualitativeKnowingWHY

CreatingInnovating

Inspiration

We need SEISMIC goals…

…that shake up our inner

landscape and old

beliefs, to create a new future!

Soar – how high do you dare imagine?Empower – how much of your unique abilities will you use?Inspire – how much impetus does it give you?Sustain – how will it sustain you?Meaningful – how much difference does it make?Integrate – how does it embody your values?Co-create – how much can you co-create with others?

STAR

TIN

G PO

INT

1 year 2 years 3 years 4 years 5 years

1 year

SEISMIC

Aspiration

SMART

SMART SMART SMART SMART SMART

ANALOGUE PLANNING AND GOAL-SETTING

Recurring planning

Continuous new 6-12month SMART goals

DIGITAL PLANNING AND GOAL-SETTING

Hypothesis:Change is slow enough to allow for multi-year strategic planning cycles.

Hypothesis:Change is too fast to predict, which necessitates continuous goal-setting and planning

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ANATOMY OF DIGITAL SUCCESS

1. Simplicity, not complexity, scales in the digital world.2. The most important questions start with WHY.3. Purpose, not profit, is the glue that holds a business together.4. Define your SEISMIC goal5. Define your next SMART goal.

Ok, and what’s the third?

To become agile, so that you can respond faster and cheaper to any change.

It is not the strongest of the species that survives, nor the most intelligent that survives.

It is the one that is the most adaptable to change. - Charles Darwin

How do I become agile?

URGENCY

X VIMPORTANCE

Start by prioritising what is

most important!

And once I know what is most important?

Decide what is important

enough to be done by yourself.

And if is not

important enough?

Partner with

someone who views

it important

!

This is an Operating Model Canvas from the same

Australian learning institution.

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ANATOMY OF DIGITAL SUCCESS

1. Simplicity, not complexity, scales in the digital world.2. The most important questions start with WHY.3. Purpose, not profit, is the glue that holds a business together.4. Define your SEISMIC goal5. Define your next SMART goal.6. Prioritise and focus based on importance, not urgency.

What is the last one?

A platform

that allows us to scale!

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Source: Dion Hinchcliffe 2016

THE POWER OF THE ECO-SYSTEM

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ANATOMY OF DIGITAL SUCCESS

1. Simplicity, not complexity, scales in the digital world.2. The most important questions start with WHY.3. Purpose, not profit, is the glue that holds a business together.4. Define your SEISMIC goal5. Define your next SMART goal.6. Prioritise and focus based on importance, not urgency.7. Scale through a platform at near zero cost impact.

ENTERPRISE DIGITAL OPERATING MODEL

WHAT YOU DON’T KNOWWHAT YOU KNOW

Success is found

outside your radar screen!

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ANATOMY OF DIGITAL SUCCESS

1. Simplicity, not complexity, scales in the digital world.2. The most important questions start with WHY.3. Purpose, not profit, is the glue that holds a business together.4. Define your SEISMIC goal5. Define your next SMART goal.6. Prioritise and focus based on importance, not urgency.7. Scale through a platform at near zero cost impact.8. Be courageous!

Just do it!