Finnish Cyclists’ Federation

www.pyoraliitto.fi

Traffic MoralismHow to identify and overcome

Marjut Ollitervomarjut.ollitervo@pyoraliitto.fi

Values in city planning

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The goal: sustainable city

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What is traffic moralism

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Example: ride through a red light

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What traffic planning isn’t

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What traffic planning is

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How should people behave?

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How people actually behave?

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False motives

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Real motives

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The question to ask

What problem are we trying to solve?

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The question to ask

Keep the goal in mind

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Example: Photo ID for cyclists

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Example: Massive fines for cyclists

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Example: helmet laws and campaigns

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Why is it bad?

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How to deal with it

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How to deal with it

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How to deal with it