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Presented by: Paula Merchant, Andrea Kwamya, Yu Wang & Nurbek Aizharykov Corporate Social Responsibility

Viacom| MTV Presentation - Fall 2016

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Presented by: Paula Merchant, Andrea Kwamya, Yu Wang & Nurbek Aizharykov

Corporate Social Responsibility

“Over 50 Initiatives”

Education Health & Wellness

Environment CitizenshipEmployee Engagement

“The Numbers”

The first mission of MTV is to entertain, but when it can be wedded with pro-social and activism, it can be a lot more powerful.

-Stephan Friedman, MTV President 2014

The Shift

Look Different Rock the Vote A Fine Line Staying Alive Foundation Half of Us

Agentes de Cambio MTV Breaks

Exit Campaign Staying Alive It Gets Better

Building Inclusive Societies

Look Different Campaign

Objective

Target Audience

Results

We are doing a disservice if we don’t at least ask the question ‘Is there a pro-social angle that can enrich the connection we have with our audience?’

-Stephan Friedman, MTV President 2014

Core Business Benefits

Questions?