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A Tip To Sell Houses Before You Even List Them…

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I hope you had as busy a week as I did! I think I had 17 appts. this week which was crazy. I wanted to share a tip that I think will be useful to many of you. The reason I wanted to share this is because I have been amazed at how few agents know about this.

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Page 1: A Tip To Sell Houses Before You Even List Them…

A tip to sell houses before you even list them…

I hope you had as busy a week as I did! I think I had 17 appts. this week which was crazy. I wanted to share a tip that I think will be useful to many of you. The reason I wanted to share this is because I have been amazed at how few agents know about this.

OK, so what am I talking about? Well what I want to share is a tip for using something called reverse prospecting. Now your MLS system may have a different name for it, but I think almost all MLS systems have this functionality in some shape or form. Now let me try and explain what this is exactly.

This function allows you to take any of your listings or any listing and search how many other agents hare working with buyers and have set up auto notifications that match the listing. The most common way of using this function is to simply send an email to those agents letting them know you have a property that matches a buyers search criteria that they are working with. But let me give you 2 other great ways to use this that may not have thought of:

1. You pick up a listing on say a Wednesday morning. You can use this function to search for the other agents looking for buyers of your property. Then pick up the phone and call each agent, but here is how you position this call. Let them know that you are going to be listing a property that meets the criteria of a buyer they are working with. Then tell them that they have the opportunity to really separate themselves with their buyers by telling them that because you (buyers’ agent) have your pulse on the market you know about a property coming up that hasn’t even been listed yet and how their buyers can get a jump on the competition because of this.

So this can do 2 things for you:

* first off you can generate a buzz for your property before it even hits the MLS

* second you are allowing other agents in your market to add value and positioning with their buyer clients

2. The other way you can use this as part of a listing presentation. You can do this search prior to the presentation and show your potential sellers how you will use this information to sell their home quickly by creating a buzz. And I don’t know about your market but in my market it's like less than 2% of agents in my area even use this function whatsoever.

Now to really get results with this you need to have homes that are priced right, because in this market generally speaking price is pretty much the only thing that sells houses.

I hope this is helpful and would love your feedback on this as well!

Page 2: A Tip To Sell Houses Before You Even List Them…

Josh Schoenly has literally cracked the code to lead generation on Craigslist. Over the last 3+ years he has generated over 7,000 leads using his own system. For a limited time you can download Josh's Craigslist Marketing "Cheat Sheet" and accompanying 30 minute video explaining his system at Real Estate Agent Training Program.