Coldwell Banker®

Buyer Services Presentation

©2008 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.

Meeting Your Needs

The Search Begins

Making The Purchase

Financing Your Home

After The Closing

Our Local Office

Main Menu

Meeting Your Needs

Award Winning Innovators

We innovate moreAs a winner of the 2007 Inman News Innovator Award in the Brokerage/Franchise category, no one does business like Coldwell Banker®

We provide consumers technology solutions in real estate services and with our on-going commitment to our clients, Coldwell Banker® will continue to be a leader in innovation!

• The first to launch streaming video online at coldwellbanker.com• The first to integrate neighborhood amenities into satellite mapping• The first to utilize widget technology with the enhanced Personal Retriever®• The first to enter Second Life to attract a tech-savvy consumer

Helping you find the right home…in the right location, at the right price.

Listening

• We learn from our buyers, to be more responsive to your needs.

Guaranteed service

• With the Buyer Services Guarantee we let you know exactly what to expect – in writing.

Home-finding plan

• We will follow a customized, detailed plan to find the right home for you.

What’s important to homebuyers everywhere?

Communication• Listening to you and keeping you informed

Affordability• Showing you homes within your price range

Needs• Showing you properties that fit your needs

Convenience• Simplifying the home buying process

Your 3 major criteria in selecting a real estate company:

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Your 3 major criteria in selecting a Sales Associate:

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Your 3 major buyer needs:

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Your 3 major concerns about buying a home:

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What’s important to you?Please share your thoughts with me.

Following the devastating San Francisco

earthquake in 1906, Colbert Coldwell identified a monumental opportunity:

To provide honest knowledgeable real estate services to help people in need.

Later, Benjamin Banker joined the firm, first as a Sales Associate, then as a Partner.

It was the beginning of the finest real estate business the world has ever known.

A Proud Heritage:

Founded 1906

The Coldwell Banker® organization todayColdwell Banker is a full service real estate brand with a growing global reach.

• Coldwell Banker Sales Associates are trusted by home buyers and sellers for honest, knowledgeable and professional services.

• We are respected throughout the industry for the success of our customer-friendly approach.

• The Coldwell Banker system includes master franchises all over the world including Canada, the Caribbean, Central America, China, Israel, Indonesia, Europe and more.

Welcome to the Realogy family!

• Realogy Corporation’s many brands provide you with exclusive savings from companies, such as:

– ADT Home Security– North American Van Lines– American Home Shield

• The buyer receives both a unique savings opportunity and top-notch customer service to make the real estate transaction convenient and hassle-free

Coldwell Banker® Buyer Services GuaranteeBased on what we have learned from our customers, we have developed and refined our

service standards and practices to deliver added value. Our written guarantee demonstrates the full service of our company.

C O U N S E L I N G SE R V I C E S C U S T O M E R S E R V I C E

F I N A N C I N G TRANSACTION ASSISTANCE

Coldwell Banker Concierge®

Personal and Timely ResponseHome Showings

Property Previews

HomeBuyer GuidebookBuyer Counseling Session

Buyer RepresentationHome Evaluation

Coldwell Banker Home Protection PlanHome Inspections

Property DisclosureNegotiation Strategy

Closing the Sale

Financing AlternativesEstimated Net Proceeds

Good-Faith Estimate From Lender

Coldwell Banker® HomeBuyer Guidebook A step-by-step guide to finding and financing the home you want.

Provides information, worksheets and charts, with sections on:

– Beginning the search

– Finding the right home

– Financing your home

– Understanding the language of home buying… and much more

My commitment to youWith your agreement naming me as your buyer’s agent,

I will work on your behalf to:

• Find you the right property

• Negotiate the best price and terms for you

• Handle the details and keep you informed

Representing your best interests...

Buyer’s agent • Represents you, the buyer• Has a fiduciary responsibility to work for your best

interests

Seller’s agent • Represents the seller • Has a fiduciary responsibility

to the seller

A dual agent • Represents the interests of both the seller and the buyer• Has a fiduciary responsibility to both parties

Which relationship would you prefer?

The Search Begins

The home you are looking for...LOCATION

Convenient to work Convenient to transportation Convenient to schools Convenient to shoppingNear recreation facilitiesNeighborhood Other

FEATURES (Specify your Preference)

Preferred style (colonial, ranch, townhome, etc.) Number of bedroomsNumber of bathroomsFamily roomBonus/Game roomFireplace Home office Kitchen amenitiesBasement Garage (no. of cars)Central air conditioning Lot sizePoolViewOther

The prices that sellers askMany factors affect the price that sellers ask for their houses.

• Physical characteristics of the house:–Location

–Age

–Size of house and lot

–Physical condition

–Floor plan and style

• Competition:–Number of properties available–Their prices and terms–Their location and physical condition –How long they’ve been

on the market

• Market conditions:–Interest rates –Availability of financing–Qualified buyer demand–Prices of recent sales–State of the economy–Seasonal demand

• Asking price also may be affected by:–Seller’s motivation to sell–Seller’s original purchase price–Seller’s need for cash–Opinions of others

The value of a Competitive Market AnalysisAs your buyer’s agent, I will prepare a Competitive Market Analysis with information on properties similar to the

one you’re considering. It will describe homes that:

• Are currently on the market• Sold recently• Failed to sell

This comparative data will help you decide whether the home you like is worth the price.

coldwellbanker.comI can provide you with valuable information through the award-winning Web site,

coldwellbanker.com.

Coldwell Banker ® Personal Retriever Service

• Searches for homes that meet your needs • E-mails new property information to you as it

becomes available• Property searches delivered right to your

desktop with our Personal Retriever Widget

Neighborhood Information • Lets you learn more about the communities

that interest you • Provides facts about schools, climate, and

housing values• State-of-the-art mapping technology gives

you a bird’s eye view of property in relation to roads and neighborhood amenities including schools, hospitals, recreation, shopping, and more.

coldwellbanker.com

Buyer Resources

Videos, tools, and valuable information to help you through the buying process

Mortgage Center

Gives you access to interactive mortgage information, rate calculators, and other tools

coldwellbanker.com

Now buyers can search more than 3 million listings right from coldwellbanker.com.

Our award-winning website allows you to search more than just Coldwell Banker® listings by providing homes for sale from real estate companies across the country. Go to coldwellbanker.com as you’ll be able to find more listings that meet your search criteria.

All the listings, in thousands of places. coldwellbanker.com.

Multiple Listing ServiceI can show you any property listed through the Multiple Listing Service (MLS).

• Our office offers area-wide multiple listing information that shows thousands of broker-listed homes for sale, regardless of the seller’s agent.

• I can help you “visit” many of these homes online or on paper.

• I will show you the properties that meet your criteria.

Homes you see advertised The properties you see in newspapers and buyer’s guides are available right

here.

• You can ask me about any properties that are advertised, no matter who the broker is.

• I will provide you with detailed information and show you the homes that interest you.

Yard signs and open houses A yard sign or open house can let you know a home is available,

but I can help you know if it’s worthwhile.

• I can arrange private showings of homes displaying an “Open House” or “For Sale” yard signs.

• When visiting an open house on your own, give the salesperson my card and tell them that I am your agent.

Homes that meet your criteriaTo find the right home for you...

• We will tour properties that best match the criteria you have given me.

• As your buyer’s agent, I will share my evaluation of the homes we see, including factors that may affect their value.

• Describing your candid impressions of each property will help me fine-tune the search process.

Buy a home that offers fewer surprises

Coldwell Banker® Homebuyer Ready homes are properties that have been pre-inspected, had a market analysis, preliminary title search, Seller’s Disclosure Statement and a home warranty.

Homebuyer Ready Homes:

• Builds confidence in the purchase

• Eliminate surprises

• Minimize negotiations for the right price

• Have smoother transactions

Mortgage pre-approval can give you negotiating power

Being pre-approved for a mortgage can greatly improve your negotiating position.

• Sellers and their agents know that a pre-approved buyer is a serious one.

• Speaking now with a mortgage specialist will give you a loan decision well in advance of making an offer.

Making The Purchase

Completing the purchaseA successful purchase involves several important elements:

• Full written disclosure• Offers and negotiations • The purchase agreement • Professional inspections• Title insurance and appraisal• Walk-through and final closing• Home warranty

Full written disclosure protects your best interests

The Seller’s Disclosure Statement reveals information that may affect your offer to purchase.

• The Coldwell Banker® organization pioneered efforts that require sellers to disclose, in writing, all known defects associated with their property.

• I will thoroughly review the Seller’s Disclosure Statement with you, and help you determine how it might affect your offer.

Preparing the offerAs your buyer’s agent, I will work with you to...

• Prepare an offer that will meet your needs and provide a solid basis for negotiating with the seller.

• Apply information from the Competitive Market Analysis that will determine a realistic offer.

Negotiating the purchase agreement

• I will present your written offer to the sellers and negotiate on your behalf.• The sellers will have the choice of:

–Accepting your offer as presented–Rejecting it completely–Countering it

• I will communicate to you the seller’s response and, if necessary, suggest further negotiating options.

A well-prepared offer that is effectively presented stands the best chance of a favorable response.

An accepted offer leads to a legally binding purchase contract

• The purchase contract • Contingencies• Attorney review• The closing process

Title insurance will protect your interests in the property

• A title insurance policy:• Is based on a search of public records

that discloses whether any others have a legal claim to the property

• Insures you against loss due to certain title defects

As a preferred customer, you can benefit from the title services available through the Coldwell Banker Concierge® Program.

An appraisal provides independent confirmation of the value of the home

An opinion of the property’s value by an independent fee appraiser:

• Compares the value of the home to others of similar size, features and location

• Is usually required by lenders

• Can give you additional confidence in the value of the property

A walk-through prior to closing…Lets you confirm the condition of the property.

• A thorough walk-through will help you determine if the property is in the condition you expect.

• I will accompany you.• Should a concern arise during the walk-through, I will assist you in resolving it.

I will monitor the entire purchase process…

And help you prepare for a smooth closing.

I will:• Track the satisfactory completion of all contingencies and

conditions required under your purchase agreement• Keep you informed of the progress of the transaction

When all documents are signed and funds exchanged, the property is yours!

A home warranty can protect you from unforeseen risks

• Provides repair-or-replace coverage• Gives you peace of mind • Can be purchased by you or by the

seller, as agreed upon in the contract

I will provide you with the details of the Coldwell Banker® Home Protection Plan .

Financing Your Home

How much home can you afford?

Prequalification• Establishes how much you

can afford to borrow • Is not an assurance of

mortgage approval

Pre-approval • Is a firm decision on a home loan • Makes you a “cash buyer”

in seller’s eyes • Gives you increased bargaining power

Two popular types of mortgages Fixed rate and adjustable rate each have advantages to consider.

Fixed Rate Mortgages

• Have the same interest rate for the entire term of the loan

• Payments are stable and predictable

• Higher interest rates than others

Adjustable Rate Mortgages (ARMs)

• Have interest rates linked to a financial index that changes periodically over the life of the loan

• Initial payments may be lower, making the ARM more affordable

The financing process Financing your home is an involved process. I’ll help you through it.

1. Loan application is completed and submitted to lender

2. Lender orders appraisal, credit report, verification of your employment and assets

3. Lender provides a good faith estimate of closing and related costs, plus initial Truth In Lending disclosures

4. Lender evaluates application and support documents, approves loan and issues letter of commitment

5. Closing is held, loan documents are signed and the loan is funded

6. Lender disburses funds to the settlement or closing agent, seller is paid and title to the home is yours

7. Required documents are recorded at the County office of records

Applying for a mortgage... is the first step after your purchase offer is accepted.

• The lender may request copies of:• Current pay stubs• Bank statements• Credit card statements• Investment/brokerage firm statements• Loan statements• Tax returns, usually for two years

Your mortgage application can be processed more easily if you are prepared with these documents.

Let’s estimate the expenses of buying a home

Property Address:

Sales Price:

Down Payment:

Amount Financed:

BUYER’S COSTS:

Loan Items:Loan Origination FeesAppraisal FeeCredit ReportAdditional Loan Fees

Prepaid Items:InterestHazard InsuranceMortgage InsuranceTaxesAssessmentsOther Fees

Recording Fees:Recording FeesTax StampsOther fees

Additional Settlement Charges:SurveyPest InspectionHome WarrantyHome Inspection FeeAssessmentsOther Fees

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Total Settlement ChargesDown PaymentTotal Estimate of Buyer’s Costs:

Amount FinancedInterest RateTerm

Estimated Monthly Payment:Principal and InterestMortgage Insurance (PMI) (if any)TaxesInsuranceHomeowners Assoc. Fee (if any)

Total Monthly Payment

$

$

$

Years

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$

$

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%

Note: This estimate has been prepared to assist the buyer in computing costs. Lenders and other related services will vary in their charges; therefore, these figures are not and cannot be guaranteed by your local Coldwell Banker® office, or by a Coldwell Banker Sales Associate.

Expenses continued . . .

After the Closing

As our preferred customer... I am pleased to offer you the Coldwell Banker Concierge® Service :

• Savings on a wide range of quality products and services• Values from some of the most respected brands anywhere

Please accept my invitation to take advantage of the savings and convenience enjoyed by our preferred customers.

We’ll find you a home and help you take care of the details that go along with it

Referral Model

Coldwell Banker Concierge® maintains a list of service providers in your neighborhood and provides you with their names and phone numbers at your request.

Ongoing Service

We also offer our assistance well after you’re in your new home.

Full Service Model

Coldwell Banker Concierge® maintains a list of service providers in your neighborhood calls the providers you need and arranges appointments that are convenient for you.

Ongoing Service

We also offer our assistance well after you’re in your new home.

We’ll find you a home and help you take care of the details that go along with it

Our Local Office

• Frewen Realty has been serving Portland and the greater Lansing area for over 32 years. Our specialty includes residential homes, vacant land, condos, & multi units. We are the top office in Portland commercial sales.Coldwell Banker Frewen Realty is family owned and operated. Our common goal is customer satisfaction.

• Specialty Markets• Concierge Services, Resort, Lake, New Homes • Office Specialties• Public & private schools available Lansing & Grand Rapids MLS Located 2 blocks off I-96, exit 77