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W hy Sell ForSale By O wner? 1. LESS HASSLE AND FRUSTRATIO N: W hen selling by ow ner,you don'thave to leave the house because an agentw ants to show it,orclean itevery m orning before leaving "justin case".You know w hen people are com ing,and can prepare accordingly.And w hen a buyerm akes an offer,there's not all thatfrustrating back-and-forth telephone tag betw een agents to reach an agreem ent.Itcan be done in m inutes,and end w ith a friendly handshake and sm ile betw een ow ner& buyer. 2. YO U CAN "SELL" YO UR HO M E BETTER THAN ANYO NE ELSE: You know yourhom e best. The schools,the neighborhood,w hatis special aboutthe area and the house,as w ell as otherdetails aboutthe property.A w ell-m aintained,fairly priced hom e virtually sells itself;yourrole is sim ply to provide additional inform ation. 3. YO U 'R E IN C O N TR O L: N obody is going to tell you w hatto do.Y ou can advertise w here and how you w antto,schedule show ings w hen it's convenientforyou,talk directly w ith prospective buyers yourself,even take yourhouse offthe m arketfora w hile ifyou can'tfind the righthouse foryou.Y ou aren'tobligated to a 3,6,or12 m onth contract...you m ake yourow n rules. 4. M O R E $$$ IN YO UR PO CKET: O bviously,this is the m ain reason thatm ostFSBO hom e sellers are selling theirhom e them selves. You can save up to 7% com m ission by doing ityourself. O n a $200,000 hom e you m ay save up to $14,000. H ere’s anotherw ay oflooking atit. Let’s say thatyour hom e w ill sell for$200,000 and you ow e $144,000 on the m ortgage… so you have $56,000 in equity. Ifyou pay $14,000 in sales com m issions,that’s 25% ofyourequity! S ell ityourself… and you'll save a very large portion ofyourequity! 5. YO U CAN SELL FASTER: Ifyou listyourhom e ata full com m ission w ith a real estate agent, you'll probably inflate the asking price to coverthe costofthe com m ission.Tw o to fourm onths later you'll com e to the painful realization thatno one is going to buy yourhom e at thatprice,and you'll end up reducing the price (oraccepting an offer)equal to the original am ountyou w ould have asked if selling by ow ner.D o itrightthe firsttim e,and avoid taking the loss. 6. LESS UNCERTAINTY: B ecause you m eetthe prospective buyers,you have a m uch betteridea how interested people are,w hatthey like aboutthe hom e,how serious they are aboutbuying and w hattheirtim efram e and situation is.The directfeedback is easierto live w ith than w ondering how things are going,orw orse,w hy no one has m ade an offeryet. 7. IT'S EA S Y: "Ifyou can sell yourow n car,you can sell yourow n hom e...it's thatsim ple"said one ofourhom e sellers.And he's right,once you find a buyer...lenders,law yers ortitle com panies take over(depending on yourarea ofthe country). Product/Service Inform ation w ww.casabyow ner.com 4141 Pinnacle st Ste 209 El Paso,TX 79902 Phone: 915-587-4670 Fax: 915-532-2644 [email protected] CasaByO wner

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Why Sell For Sale By Owner? 1. LESS HASSLE AND FRUSTRATION: When selling by owner, you don't have to leave the house because an agent wants to show it, or clean it every morning before leaving "just in case". You know when people are coming, and can prepare accordingly. And when a buyer makes an offer, there's not all that frustrating back-and-forth telephone tag between agents to reach an agreement. It can be done in minutes, and end with a friendly handshake and smile between owner & buyer. 2. YOU CAN "SELL" YOUR HOME BETTER THAN ANYONE ELSE: You know your home best. The schools, the neighborhood, what is special about the area and the house, as well as other details about the property. A well-maintained, fairly priced home virtually sells itself; your role is simply to provide additional information.

3. YOU'RE IN CONTROL: Nobody is going to tell you what to do. You can advertise where and how you want to, schedule showings when it's convenient for you, talk directly with prospective buyers yourself, even take your house off the market for a while if you can't find the right house for you. You aren't obligated to a 3, 6, or 12 month contract... you make your own rules.

4. MORE $$$ IN YOUR POCKET: Obviously, this is the main reason that most FSBO home sellers are selling their home themselves. You can save up to 7% commission by doing it yourself. On a $200,000 home you may save up to $14,000. Here’s another way of looking at it. Let’s say that your home will sell for $200,000 and you owe $144,000 on the mortgage… so you have $56,000 in equity. If you pay $14,000 in sales commissions, that’s 25% of your equity! Sell it yourself… and you'll save a very large portion of your equity!

5. YOU CAN SELL FASTER: If you list your home at a full commission with a real estate agent, you'll probably inflate the asking price to cover the cost of the commission. Two to four months later you'll come to the painful realization that no one is going to buy your home at that price, and you'll end up reducing the price (or accepting an offer) equal to the original amount you would have asked if selling by owner. Do it right the first time, and avoid taking the loss.

6. LESS UNCERTAINTY: Because you meet the prospective buyers, you have a much better idea how interested people are, what they like about the home, how serious they are about buying and what their timeframe and situation is. The direct feedback is easier to live with than wondering how things are going, or worse, why no one has made an offer yet.

7. IT'S EASY: "If you can sell your own car, you can sell your own home... it's that simple" said one of our home sellers. And he's right, once you find a buyer... lenders, lawyers or title companies take over (depending on your area of the country).

Product/ Service Information

www.casabyowner.com 4141 Pinnacle st Ste 209 El Paso, TX 79902 Phone: 915-587-4670 Fax: 915-532-2644 [email protected]

Casa By Owner

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Process all necessary paperwork and legal consultations

Real Estate Attorney Texas Property ONLY

Real Estate Attorney Casa by Owner provides you with a Real Estate Attorney (NO additional cost) who will protect your interests and prepare a real estate contract between you and the buyer. Our experienced local real estate lawyer will help you evaluate complicated offers (those with a variety of conditions), act as an escrow agent to hold the down payment, evaluate complex mortgages and/or leases with options to buy, review contracts and handle the documentation process including Seller’s Disclosure Notice.

Real Estate attorney: Contracts & paperwork. Texas Property ONLY

Product/ Service Information

www.casabyowner.com 4141 Pinnacle st Ste 209 El Paso, TX 79902 Phone: 915-587-4670 Fax: 915-532-2644 [email protected]

Casa By Owner

Page 3: Cbo Presentation

Real Estate Sign (24 X 18) Double-Sided containing three colors with emphasis on BY OWNER lettering and customized to include your Phone Number.

Six Foot wood post with Rider Option included. Three directional open house signs

Installation and delivery performed by CBO

Real Estate Sign & Post

Installation and delivery performed by CBO

Product/ Service Information

www.casabyowner.com 4141 Pinnacle st Ste 209 El Paso, TX 79902 Phone: 915-587-4670 Fax: 915-532-2644 [email protected]

Casa By Owner

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T

Thermoformed clear Flyer Box that self contained Snap Back Lid and holds 200, 8-1/2x11 Flyers .

Home Flyer's Box Home Flyer's Box

Product/ Service Information

www.casabyowner.com 4141 Pinnacle st Ste 209 El Paso, TX 79902 Phone: 915-587-4670 Fax: 915-532-2644 [email protected]

Casa By Owner

Page 5: Cbo Presentation

For your information: According to the 2007 National Association of REALTORS® Profile of Home Buyers and

Sellers, 84% of all homebuyers used the Internet as an information source. (Source: 2007

National Association of REALTORS® Profile of Home Buyers and Sellers.)

Maximum exposure& HomesByOwner.com and Casabyowner.com are at

the top of every major search engine. (Please try it... go to your

favorite search engine. Type in "homes for sale by owner in El Paso", '

and see that we are # 1 and usually # 2 as well!).

El Paso busiest for sale by owner Network

Product/ Service Information

www.casabyowner.com 4141 Pinnacle st Ste 209 El Paso, TX 79902 Phone: 915-587-4670 Fax: 915-532-2644 [email protected]

Casa By Owner

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Additional exposure on Elpasotimes.com, CasaByowner.com, Yahoo Real Estate, Google Base, FSBOonline.com, FSBO.net, Oodle, Lycos.com, Military.com, HotPads.com, Vast.com, Backpage.com, Local.com, Walmart.com, Overstock.com, MySpace.com classifieds and more.

On-Line Advertisements On-line Advertisements. The Largest FSBO Operation In El Paso

Product/ Service Information

www.casabyowner.com 4141 Pinnacle st Ste 209 El Paso, TX 79902 Phone: 915-587-4670 Fax: 915-532-2644 [email protected]

Casa By Owner

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Shows your property directly on the home page The featured homes are shown on this site's

home page, making them the first homes a

visitor sees.

A different featured home is shown each time a

home buyer visits the site.

Featured homes are listed before all other homes When a prospective home buyer searches for homes, the featured homes are the first homes

shown. These featured homes are viewed more often than the non-featured homes.

T

Featured Home on HomesByOwner.com!

Featured Home

Having a featured home increases traffic for your home. Featured homes are given greater exposure on the HomesByOwner site than other homes.

Product/ Service Information

www.casabyowner.com 4141 Pinnacle st Ste 209 El Paso, TX 79902 Phone: 915-587-4670 Fax: 915-532-2644 [email protected]

Casa By Owner

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Slide Show Virtual Tour The 20 Photo Slide Show is perfect for home sellers with access to a digital camera. It allows you to upload up to

20 photos of different views and rooms of your home, and add a description for each photo.

The image below shows how easy it is to organize your photos using our online Photo Management center.

T

Up to 20 Large Color Photos!

Up to 20 LARGE COLOR Photos!

Product/ Service Information

www.casabyowner.com 4141 Pinnacle st Ste 209 El Paso, TX 79902 Phone: 915-587-4670 Fax: 915-532-2644 [email protected]

Casa By Owner

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If you only need to advertise your property for 21 days, you can list your home directly with Yahoo Classified. (Listing Fees: Residential Real Estate-$49.95 for 21 days!!!!)

Yahoo! Real Estate Classifieds Talk about exposure for your property! Because of our high volume relationship with Yahoo, Casa by Owner and HomesByOwner.com will place your home on the Real Estate section of Yahoo! Classifieds for FREE! This provides you with exposure on the most popular web site in the world, YAHOO! Our system automatically updates the Yahoo servers every 24 hours.

Product/ Service Information

www.casabyowner.com 4141 Pinnacle st Ste 209 El Paso, TX 79902 Phone: 915-587-4670 Fax: 915-532-2644 [email protected]

Casa By Owner

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If

Craigslist.org can generate a lot of additional exposure for your property.

We provide you a tool to post your listing into Craigslist and similar sites, complete with your

photos, description, and links to your listing. No more uploading photos and re-writing your

description every seven days.

Easy Post Craigslist tool.

Product/ Service Information

www.casabyowner.com 4141 Pinnacle st Ste 209 El Paso, TX 79902 Phone: 915-587-4670 Fax: 915-532-2644 [email protected]

Casa By Owner

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Provide buyers with information about your property 24 hours a day while you are at work, play, or asleep. The HomesByOwner Hotline Service provides buyers with basic information about your property, such as the asking price, size, number of bedrooms and bathrooms, and number of photos of your home that are on the web site. You can also use the Hotline number, 888-654-OWNER, and your 5 digit Direct Web Address ID in newspaper classified ads and marketing brochures. This system is totally automated - when you enter new or updated information about your ad, such as changing the price, the recording is immediately updated with our advertising text to speech conversion engine. Curious about how many calls you are receiving on the Hotline? The Hit Reporting for your advertisement shows both Web hits AND incoming phone inquiries - providing a complete tracking system for your home marketing efforts.

24 Hour Property Hotline

Have an automated 24/7 800# so potential buyers to get information on your

property anytime they want it, even if you ARE NOT home!

Product/ Service Information

www.casabyowner.com 4141 Pinnacle st Ste 209 El Paso, TX 79902 Phone: 915-587-4670 Fax: 915-532-2644 [email protected]

Casa By Owner

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Detailed Traffic (Hit) Reporting

Full hit reporting showing the traffic you are receiving on your website!

Product/ Service Information

www.casabyowner.com 4141 Pinnacle st Ste 209 El Paso, TX 79902 Phone: 915-587-4670 Fax: 915-532-2644 [email protected]

Casa By Owner

Hit Reporting Via the User Center, you can view the total number of hits your property has received, as well as see the number of hits per day. With this tool, you can determine the increases in traffic due to classified advertisements, distribution of your photo flyers, etc. The image below shows a view of the traffic reporting with the total hits, last 30 day chart, and the individual hits for the last 14 days.

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When a buyer drives by your home... don't rely on them to write down your phone number on a piece of paper (which they're sure to lose). Instead... hang an inexpensive mailbox on your Yard Sign and fill it with your Photo-Flyers. Now all buyers can easily get information that they can take with them. These flyers contain all of your home information professionally displayed... including your phone number and your property’s Direct Web Address. You can create your Photo-Flyer in the FSBO User Center (simply click on the "Create Photo-Flyer" button).

Free Photo-Flyers... Instantly!!! As soon as you enter your ad and upload a photo, you can instantly print your photo-flyer. Simply click the "Create Photo-Flyer" button, and our system creates the flyer for you! Print them in Full COLOR (or black and white) and give them to all buyers who visit your home. Choose from 3 different formats:

Product/ Service Information

www.casabyowner.com 4141 Pinnacle st Ste 209 El Paso, TX 79902 Phone: 915-587-4670 Fax: 915-532-2644 [email protected]

Casa By Owner

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Buyers Notifications

Active Buyers

See sample of actual buyers

online

Buyers are anxious to get your listing. Our active buyer's notification system will insure that your listing is "Blasted" to at least 1,000 buyers within 24 hours of your order being processed

Thousands of buyer’s notifications

WE HAVE 1,000's OF ACTIVE BUYERS

Product/ Service Information

www.casabyowner.com 4141 Pinnacle st Ste 209 El Paso, TX 79902 Phone: 915-587-4670 Fax: 915-532-2644 [email protected]

Casa By Owner

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The ability to list your Open Houses and advertise it right on the front page of HomesByOwner.com!

Unlimited open house campaign Three Directional Open House signs Open House announcement on TV (see

package details)

Open House on Front Page

Product/ Service Information

www.casabyowner.com 4141 Pinnacle st Ste 209 El Paso, TX 79902 Phone: 915-587-4670 Fax: 915-532-2644 [email protected]

Casa By Owner

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Cyndi Smith and her team at Legacy Financials are responsible for your buyer's financial qualifications and to assist buyers or yourself in qualifying for a low down payment FHA, VA, Conventional home loan, or one of many Community Home Buyer Programs. First time home buyers are welcome! We are available to answer any questions you may have about the process and will take the time to meet and guide your potential buyers through the process. Call me if you have any questions: 915-269-9698 or 915-532-4663 Cyndi se habla espanol

Pre-qualify all buyers

Pre-qualify all Buyers and arrange financing

Product/ Service Information

www.casabyowner.com 4141 Pinnacle st Ste 209 El Paso, TX 79902 Phone: 915-587-4670 Fax: 915-532-2644 [email protected]

Casa By Owner

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6 Months MLS Listing

MLS sales: 2.5% or 3% commission. By-Owner sales: NO Commission! List your home on the MLS and offer to pay the Buyer Agent commission (typically 2.5% to 3%). If an agent bring you a buyer with price and terms acceptable to you, you'll pay (2.5% or 3%) If, however, you sell your home without a cooperating broker (you find your own buyer), you owe no commissions! Add the Power of the MLS to Sell Your Home – What if I Find a Buyer Myself? Will I have to pay any commissions? No. You will not have to pay ANY commissions to buyer's agent if you find the buyer on your own.*

MLS Service

Let ALL Real Estate Agents in El Paso KNOW about your property!!

Product/ Service Information

www.casabyowner.com 4141 Pinnacle st Ste 209 El Paso, TX 79902 Phone: 915-587-4670 Fax: 915-532-2644 [email protected]

Casa By Owner

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El Paso Times Newspaper

Saturday Issue AD Display

12 Weeks (three months)

Casa by owner features your home on El Paso times Saturday issue for twelve weeks. A display ad will also be featured on Real Estate Press (rotating order, at least once a month). See sample ..

Product/ Service Information

www.casabyowner.com 4141 Pinnacle st Ste 209 El Paso, TX 79902 Phone: 915-587-4670 Fax: 915-532-2644 [email protected]

Casa By Owner

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Three Months with Real Estate Press Magazines Ads

Real Estate Press

Real Estate Press is a weekly Publication

Three Months ads (classified)

12 Weeks

Product/ Service Information

www.casabyowner.com 4141 Pinnacle st Ste 209 El Paso, TX 79902 Phone: 915-587-4670 Fax: 915-532-2644 [email protected]

Casa By Owner

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Showcase your property to thousands of cable TV viewers

Three Months (12 Weeks) Cable TV Broadcast & Production

Casa by Owner show on Time Warner cable channel # 7 every Sunday starting 11:30 AM. Showcase your property to thousands of potential cable viewers highlighting property features. Three Months Listing

A research study from the Wharton School of Business at the University of Pennsylvania shows that the response rate from TV presentations can be up to 600% higher than from printed materials

Product/ Service Information

www.casabyowner.com 4141 Pinnacle st Ste 209 El Paso, TX 79902 Phone: 915-587-4670 Fax: 915-532-2644 [email protected]

Casa By Owner

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Direct mail campaign

Direct Mail Marketing

Casa by owner sends direct mail letters to the neighborhood announcing your home has became available on the market. Just Listed Program aims to pull buyers to live next to relatives and friends.

Product/ Service Information

www.casabyowner.com 4141 Pinnacle st Ste 209 El Paso, TX 79902 Phone: 915-587-4670 Fax: 915-532-2644 [email protected]

Casa By Owner

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We Made it Easy

We Made it Easy!!!!

Casa by Owner will assume all the responsibility of taking pictures, property description, TV production, Magazine ads, Home Staging consultation and more… leaving you with only one responsibility; answer the phone and show your property. It’s easy to use and locally supported.

After you have activated your package and paid, a representative will be

contacting you for an appointment

Product/ Service Information

www.casabyowner.com 4141 Pinnacle st Ste 209 El Paso, TX 79902 Phone: 915-587-4670 Fax: 915-532-2644 [email protected]

Casa By Owner

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Enter the commission % that you think a Real Estate agent will charge you: 5%, 6%, 7% or any % Sale price:

Commission: 6 %

** You will save: $ ----------

How Much will I Save?

Product/ Service Information

www.casabyowner.com 4141 Pinnacle st Ste 209 El Paso, TX 79902 Phone: 915-587-4670 Fax: 915-532-2644 [email protected]

Casa By Owner

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1. we will host, serve and display your property till sold. Whether it is 1 day or 2

years, We will run your property till sold.

2. your property will get at least 300 views in a 90 day period, that’s roughly 3+ views per day. You can expect many more views than this, but we will guarantee you receive 300 views or we will pay you $100. Remember, we don't sell property.. We empower you to sell your own property, and therefore we (only fairly) can only be responsible for what we do best(EXPOSURE) and you in turn do what you do best (Showing your home).That is the true meaning of By Owner.

3. Should you decide to have a realtor, we’ll credit back your fee at closing when you choose our recommended agent.

Our Guarantee

OUR GUARANTEES: Only Casa By Owner is confident enough to offer these guarantees. We take the risk out of the By Owner process.

Product/ Service Information

www.casabyowner.com 4141 Pinnacle st Ste 209 El Paso, TX 79902 Phone: 915-587-4670 Fax: 915-532-2644 [email protected]

Casa By Owner

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Payment Options

You can pay for your service by:

Checks: Make your check payable to Casa By Owner Mail it or drop it off at: 4141 Pinnacle, Ste 209, El Paso TX 79902

Money Order: Make your Money Order payable to Casa By Owner Mail it or drop it off at: 4141 Pinnacle, Ste 209, El Paso TX 79902

Credit Cards: We accept All Major Credit cards. You can sign up in person at 4141 Pinnacle, Ste 209, El Paso TX 79902 Or sign up online

Product/ Service Information

www.casabyowner.com 4141 Pinnacle st Ste 209 El Paso, TX 79902 Phone: 915-587-4670 Fax: 915-532-2644 [email protected]

Casa By Owner

Page 26: Cbo Presentation

Process all necessary paperwork and legal consultations

Real Estate Attorney Texas Property ONLY

Real Estate Attorney Casa by Owner provides you with a Real Estate Attorney (NO additional cost) who will protect your interests and prepare a real estate contract between you and the buyer. Our experienced local real estate lawyer will help you evaluate complicated offers (those with a variety of conditions), act as an escrow agent to hold the down payment, evaluate complex mortgages and/or leases with options to buy, review contracts and handle the documentation process including Seller’s Disclosure Notice.

Real Estate attorney: Contracts & paperwork. Texas Property ONLY

Product/ Service Information

www.casabyowner.com 4141 Pinnacle st Ste 209 El Paso, TX 79902 Phone: 915-587-4670 Fax: 915-532-2644 [email protected]

Casa By Owner