Connecting with mobile consumers

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    09-May-2015

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As a real estate professional are you reaching todays mobile shopper? Learn about the tools you need to make those connections such as Text messaging, QR Codes and Mobile Websites. Well show you how to use these tools to leverage mobile marketing to help you gain more listings, reach more buyers, keep up with technology and even stand out from the crowd! 73% of local searches are performed through mobile web browsers* More than 48 million mobile users accessed maps on their device in May 2011, marking an increase of 39 percent from the previous year.* Smart phones now make up the majority of mobile. In June of 2011, time spent on mobile apps and sites surpassed time spent surfing web sites.** By 2013, more people will own smartphones than personal computers or laptops.**

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  • 1.GOING MOBILE Are you optimized for mobile?

2.

  • 73% of local searches are performed through mobile web browsers*
  • 14 million mobile users in the U.S. representing 6.2% of the total mobile audience, scanned a QR or bar code on their mobile device in June 2011.
  • More than 48 million mobile users accessed maps on their device inMay 2011, marking an increase of 39 percent from the previous year.*
  • Smart phones now make up the majority of mobile. In June of 2011, time spent on mobile apps and sites surpassed time spent surfing web sites.**
  • By 2013, more people will own smart phones than personal computersor laptops.**
  • The most popular source of a scanned code (49.4%) was aprinted magazine or newspaper.
  • *comScore, Inc. Research** Nielson Research

Why go mobile? 3. Why go mobile? In other words, more and more consumers are using their phones to surf the web . Using an offline source to drive local traffic to a mobile-enabled site makes perfect sense, especially in an industry like ours in which location is key. 4. How does mobile work? Mobile Real Estate ID is a cutting edge tool allows you to ensure that any potential buyer can access property information, pictures and contact you right from their mobile phone 24/7. Scan this QR code with your smartphoneto go to mobile site Text the Mobile ID# to the short code with your smartphone to go to a single property listing 5. How does mobile work? Question:What is a QR Code?Answer:AQR Codeis a specific matrix barcode readable by dedicated QR barcode readers and camera phones. The information encoded can be text, URL or other data. Question : How do I scan a QR Code from my mobile device?Answer : In order to scan a QR from any mobile device, you must have a QR Code reading application installed. Many of these applications are free of charge and are regularly available to download from the application stores associated with the device you are using.A few popular QR Code reading applications are:BeeTagg:http://get.beetagg.comNeoReader:http://get.neoreader.com 6. How does mobile work? Question : What is the OneCode System?Answer : The OneCode system allows real estate agents to use one single QR code for all of their properties on all their signs. Unlike using unique QR codes, where the unique QR Code links directly to the information for an individual property, the OneCode system allows a real estate agent to use the same QR Code on all of the signs in front of their properties. Question : What is a Mobile ID?Answer : A mobile ID is a unique text code/keyword which can be sent in the body of a text message to a short code e.g. 853-77 in order to generate an automated response with information about a property that someone has entered into our system. (e.g. T110832) 7. A Mobile ID for your home Once we assign a unique Mobile ID to your home, buyers will be able to send a text message to the number, e.g. 88500, with that Mobile ID in the message. When they do, they will get an instant response with the property information, photos and my contact information. They can even request an immediate phone call. 8. Try It. Text T110832to shortcode 853-77 Compare.How does YOUR website displayon your smart phone? 9. Delivering Real -Time Mobile Leads Consumers Mobile Device 10. Multi-media integration Print Advertisements:Mobile ID scan be usedwithin print advertisements,newspaper, magazines,direct mail, flyers etc.)allowing potential buyers totext in and receive additionalinformation and pictures for aspecific property. 11. Leads and your Mobile Portal As the agent you will receive a lead every time a potential buyer requests information on your home. You will be able to follow up instantly and track them all online. 12. RealEstateBook.com mobile site 13. Results Search results can be sorted as shown. 14. Details and Call to Action

  • Users can:
  • View property details
  • Map the property
  • Save (add to favorites)
  • Email to a friend
  • Email the agent
  • Call the agent

15. iPhone App iPhone users are given the option of downloading the app first.This places the icon on their screen for easy future access. 16. FREE mobile listings from The Real Estate Book

  • FREEto advertisers
  • on all listings in AMS
  • Property QR code
  • Single propertytext code
  • Single propertymobile website
  • For an additional cost
  • Mobile enabled websites
    • Basic, template site -$250 setup fee, $24.99 /month
    • Upgraded packages available
  • Text code sign riders
    • $5 per sign + shipping

17. Easily accessible through a single sign on in AMS 18. Thank you Steve Adams 623.910.9531 [email_address]