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@AppFolio #AppFolioChat | @WatchItSprout WatchYourBusinessSprout.com
GET READY FOR YOUR MIND TO BE BLOWN
CONVERSION
MARKETING
R I G H T I N F O + R I G H T T I M E + R I G H T P L A C E
CREATE THE QUICKEST PATH TO CONVERSION
GET THE SALE
Join Us Online - #AppFolioChat
facebook.com/AppFolio facebook.com/sprouting
Follow Us @AppFolio @WatchItSprout
Follow Us – AppFolio
2015 © AppFolio, Inc.. @AppFolio #AppFolioChat | @WatchItSprout WatchYourBusinessSprout.com
AppFolio
… So You Run A More Successful Business
Complete Solution Includes:Web-Based Property Management Software
• Property management and accounting • Online rent collection (free) • Prospect/guest card tracking • Vacancy Marketing • Websites • Online applications & leases • Resident screening • Mobile inspections
2015 © AppFolio, Inc.. @AppFolio #AppFolioChat | @WatchItSprout WatchYourBusinessSprout.com
‹#›
Inman News Real estate professionals around the world turn to us for timely information about the business: • Award-winning national and local industry journalism • Cutting edge technology coverage • In-depth education opportunities • Forward-thinking events • The latest research in real estate
… Inman is the industry’s leading source of real estate information.
2015 © AppFolio, Inc.. @AppFolio #AppFolioChat | @WatchItSprout WatchYourBusinessSprout.com
‹#›2015 © AppFolio, Inc.. @AppFolio #AppFolioChat | @WatchItSprout WatchYourBusinessSprout.com
REBECCA ROSS
‹#›2015 © AppFolio, Inc.. @AppFolio #AppFolioChat | @WatchItSprout WatchYourBusinessSprout.com
GET TO KNOW REBECCA ROSS
MY COMFORT ZONE…WEBSITE DEVELOPMENT SOCIAL MEDIA MOBILE APPLICATION DEVELOPMENT
ONLINE ADVERTISING
SEO & SEM EMAIL MARKETING
‹#›2015 © AppFolio, Inc.. @AppFolio #AppFolioChat | @WatchItSprout WatchYourBusinessSprout.com
AMY KOSNIKOWSKI
DILISIO
‹#›2015 © AppFolio, Inc.. @AppFolio #AppFolioChat | @WatchItSprout WatchYourBusinessSprout.com
GET TO KNOW
AMY KOSNIKOWSKI DILISIO
MY COMFORT ZONE…CAREER DEVELOPMENT LEASE-UP SUCESS TRADITIONAL MARKETING STRATEGIES REPUTATION MANAGEMENT TIME MANAGEMENT CAREER SUCCESS
@AppFolio #AppFolioChat | @WatchItSprout WatchYourBusinessSprout.com
GET READY FOR YOUR MIND TO BE BLOWN
CONVERSION
MARKETING
R I G H T I N F O + R I G H T T I M E + R I G H T P L A C E
CREATE THE QUICKEST PATH TO CONVERSION
DOWNLOAD THE HANDOUT
FOUND YOUCONVERSION MARKETING
ANY TOUCHPOINT WITH THE CUSTOMER AFTER THEY HAVE
GET THE CUSTOMER FROM
AS QUICKLY AS POSSIBLE
WEBSITE STRATEGIES
SOCIAL MEDIA STRATEGIES
EMAIL STRATEGIES
ADVERTISING STRATEGIES
POLL QUESTION
DOES YOUR COMMUNITY HAVE A WEBSITE?
A. YES! #NAILEDIT B. YES, IT’S ALRIGHT. C. I HATE MY WEBSITE. D. NO, I DON’T NEED ONE.
@AppFolio #AppFolioChat | @WatchItSprout WatchYourBusinessSprout.com
WEBSITE
STRATEGIES
HAVING A WEBSITE DOESN’T MEAN YOU HAVE TO MAKE EVERY SINGLE DETAIL
ABOUT YOUR COMMUNITY AVAILABLE
SOMETIMES LESS IS MORE
APPLE
iWATCH
TRY IT
IMAGINE
NEED IT
CHA CHING
#LOVE
APPLY THIS TO YOUR OWN WEBSITE
HOME
SEARCH
PEEK
IMAGINE
CONFIRM
INTEREST
SHARE
TREAT YOUR WEBSITE LIKE A
STORE FRONT
SAME DECISIONS
DIFFERENT CHANNEL
POLL QUESTIONWHAT IS THE GOAL OF YOUR WEBSITE? (WHAT DO YOU WANT THE PROSPECT TO DO) A. APPLY ONLINE B. SCHEDULE A TOUR/CALL C. FILL OUT THE CONTACT FORM D. ALL OF THE ABOVE E. NO CLUE
THINK ABOUT TRADITIONAL MARKETING…
DO THIS
DO THIS
DO THIS
DO THIS
DO THIS
DO THIS
DO THIS
DO THIS
DO THIS
DO THIS
DO THIS
CREATE A WEBSITE FLOW
THINK OF THIS AS YOUR
TOUR ROUTE
PEOPLE NEED TO KNOW WHERE TO GO
KNOW WHERE YOU WANT THE VISITOR TO END…
AND TAKE ADVANTAGE OF EVERY OPPORTUNITY!
#NAILEDIT
FOUR WAYS
TO IMPROVE
YOUR WEBSITE CONVERSION STRATEGY
CALL-TO-ACTIONENSURE TO INCORPORATE YOUR
ABOVE THE FOLD
THE CLASSIC APPROACH NAVIGATION WITH SLIDER CALL-TO-ACTION
THE MINIMALISTIC APPROACH NO NAVIGATION ABOVE THE FOLD — JUST A CALL-TO-ACTION
THE BAR APPROACH CALL-TO-ACTION BAR TO SHOW WHAT’S NEXT
DON’T MAKE THEM
SEARCH FOR IT
DON’T CREATE BARRIERS TO ENTRY
NAVIGATIONHAVE A CLEAR & CONCISE
THAT IS EASY TO FIND
BRING IT TO THE TOP THE NAVIGATION IS ONE OF THE FIRST THINGS YOU SEE
BELOW THE CALL-TO-ACTION IF YOU’RE NOT READY, HERE ARE YOUR OPTIONS…
THE STICKY NAVIGATION ALWAYS WITH YOU AS YOU STROLL DOWN THE PAGE
HOMEPAGE FLOOR PLANS
GALLERY AMENITIES
CHECK AVAILABILITY LOCATION
STOP RIGHT THERE
WHAT ABOUT THIS? THERE IS NO NAVIGATION…
YOU CAN DOUBLE DOWN…
JUST COVER YOUR BASES ON THE OTHER PAGES!
INTERLINKDON’T FORGET TO
YOUR PAGES
DON’T MAKE THEM WORK FOR IT!
CONNECT THE DOTS USE BUTTONS TO TELL THEM WHERE TO GO NEXT.
GIVE THEM OPTIONS THREE-BOX APPROACH
MAKE IT ICONIC USE ICONS TO SHOW THEM THE WAY
EACH SECTIONOPTIMIZE
OF THE PAGE WITH CALL-TO-ACTIONS
BREAK IT UP
REMEMBER THIS… HAVE YOUR CALL TO ACTION ABOVE THE FOLD
ALSO AT THE BOTTOM DON’T MISS OUT ON THE OPPORTUNITY
AND SOMETIMES THE MIDDLE IF THEY WANT YOU…GIVE THEM A WAY OUT TO THE SALE!
POLL QUESTION
DO YOU MEASURE YOUR WEBSITE’S SUCCESS? A. YES, ALL THE TIME! B. SOMETIMES C. NO D. WHAT?!
THREE METRICS
TO MEASUREYOUR SUCCESS
OVERALL TRAFFICLOOK AT YOUR
NUMBERS TO GAUGE YOUR TRACTION
USERS
SESSIONS
NEW VS. RETURNING
WHAT DOES THIS TELL YOU?
CAN YOU SEE MOBILE TRAFFIC?
YES!
MOBILE TRAFFIC
TIME ON SITELOOK AT YOUR
TO CHECK ENGAGEMENT
AVG SESSION DURATION
BOUNCE RATE
WHAT DOES THIS TELL YOU?
WHAT IS BOUNCE RATE?
THE PERCENTAGE OF VISITORS TO A PARTICULAR WEBSITE WHO NAVIGATE AWAY FROM THE SITE
AFTER VIEWING ONLY ONE PAGE.
MOBILE EXPERIENCE
TAKE IT ONE STEP FURTHER AND…
IN-PAGE ANALYITCSLOOK AT YOUR
TO CHECK USABILITY
WHAT DOES THIS TELL YOU?
POLL QUESTIONWHAT DO YOU DO IF SOMEONE DOESN’T CONVERT ON YOUR WEBSITE? A. EMAIL THEM B. TARGET THEM ON SOCIAL C. NOTHING D. I DON’T KNOW
THREE WAYS
TO KEEPYOUR AUDIENCE IN THE FUNNEL
REMARKETINGCREATE
ADS FOR THOSE WHO HAVE VISITED YOUR SITE
BECOME A STALKER REMARKETING ADS WHERE YOU CAN PAY PER CLICK
SOCIAL MEDIAPOST ON
TO REMAIN TOP-OF-MIND
USE THE COMMUNITY NAME
IMPACT WITH IMAGERY
MAKE IT BRANDED
EMAIL MARKETINGESTABLISH TARGETED
CAMPAIGN
EMAIL MARKETING KEEP THE LEAD HOT!
FOUND YOUCONVERSION MARKETING
ANY TOUCHPOINT WITH THE CUSTOMER AFTER THEY HAVE
TAKE ADVANTAGE OF EVERY OPPORTUNITY!
@AppFolio #AppFolioChat | @WatchItSprout WatchYourBusinessSprout.com
YOUR MIND IS NOW BLOWN
CONVERSION
MARKETING
R I G H T I N F O + R I G H T T I M E + R I G H T P L A C E
CREATE THE QUICKEST PATH TO CONVERSION
GET THE SALE
Questions for
Tweet:@WatchItSprout
@AppFolio #AppFolioChat
Rebecca RossBranding Director
866.408.2418 [email protected]
Amy Kosnikowski Dilisio National Speaker VP of Education
866.408.2418 [email protected]
‹#› 2015 © AppFolio, Inc.. @AppFolio @WatchItSprout #AppFolioChat | WatchYourBusinessSprout.com