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Turnkey Social Media for the Commercial Real Estate Professional
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The Hidden Power of Social Media:
Increase Google RankGrow Web TrafficBuild Community and EngagementDrive Leads and Referrals
Adam JapkoPresident
NCI, Magazines and DigitalSherpa
Author, Social Media Brand: WineZag
Social Media Marketing and Usage Is Relevant
• 44% of Internet users will visit a social network monthly in 2009
• 85% of social media users thought companies should
interact with their consumers through social media
• Nearly 6 out of 10 Americans who use social media interact with companies on social media sites
• The fastest growing segment of social media users is people between the ages of 35 and 55 years old
Site Comparison
Web site
Web site FacebookFacebook
TwitterTwitter
OtherSocial
Identities
OtherSocial
Identities
BlogBlog
Our Own Results
Black’s Guide increased unique website visitors by 300% in four months by regularly sharing content, back linking and aggressively building our social networks
Blacksguide.com 300% increase from June to Sept
Date Monthly Visits Page Views
Jun 2009 5,516 6,252 25,650
Jul 2009 10,729 11,670 29,463
Aug 2009 6,059 6,599 23,574
Sep 2009 13,555 14,500 33,207
Unique
Visits
Lessons learned:It is powerful
It is time consumingIt creates results
Real Estate Social Media Gets Goingwww.realpropertyalpha.com
Realpropertyalpha.com
Even Just Me: My Experience Six Months into a Social Media System
Will be of interest to people interested in you.
Commercial Real Estate (CRE) SherpaA custom, turnkey Internet marketing tool for commercial real estate professionals and building owners
NCI and DigitalSherpaNetwork Communications Inc., located in Lawrenceville Georgia, is the largest national publisher of local printed and online magazines for the real estate market
We distribute over 13 million copies each month in over 500 markets
NCI DigitalSherpa Products
CommunitySherpa Started in the spring of 2009, built for apartment complex owners to build a social network to attract new tenants and to help retain current tenants. Developed from our Apartment Finder publication. Currently over 600 apartment communities are using Sherpa.
http://community-sherpa.com
DesignSherpa Started late summer of 2009, built for interior designers, furniture showrooms, kitchen showrooms and any customer in the home design business. Currently 115 local design professionals are using Sherpa.
http://design-sherpa.com
Custom Division DigitalSherpa
http://dsherpa.com
CRE Sherpa is a system that spares you time and creates results and your social footprint • Social media success requires full system/multiple tools
• Regular content sharing is essential
For a low monthly fee, CRE-Sherpa will develop and execute a complete social media program for a new kind of Internet marketing presence. We eliminate the risk, time expenditure, and complexity of using these tools.
How does it work?
Customized Blog
• Two new posts every week. Participate as much as you like• Show Properties and Buildings Listed• Tell your prospects about yourself and the market• Customized categories and posts• Build your email list and capture leads
CRE-Sherpa Summary
What it is• Turnkey social media marketing solution • Low monthly fee• Simple, powerful, customizable• Dedicated account manager coordinates entire program with you
Adam Japko: [email protected]
Benefits for your company• Higher search engine visibility• More web traffic• More leads • Increased word-of-mouth / more referrals• More sales
Copy of this presentation is availableFor additional information, please email [email protected]
What is a Sherpa?
A sherpa is a member of a traditionally Buddhist people of Tibetan descent living on the southern side of the Himalaya Mountains. In modern times sherpas have achieved world renown as expert guides on mountaineering expeditions.
Sherpas were of immeasurable value to early explorers serving as guides and porters at the extreme altitudes of the peaks and passes in the region. They are known for their hardiness, expertise, and experience at high altitudes.
Today, the term is used casually to refer to almost any guide or porter hired to carry the workload and lead in unfamiliar or difficult conditions. CRE Sherpa provides the tools, knowledge, and expertise to be your guide in the world of social networking.
