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1 Delhi Metro Media Propertie on Violet Line

Delhi Metro Advertising Options -

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Page 1: Delhi Metro Advertising Options -

1

Delhi Metro Media Propertieson Violet Line

Page 2: Delhi Metro Advertising Options -

CONTENTS

South Delhi- A Picture of AffluenceSouth Delhi Violet Line- DMRC’s most premium LineViolet Line Metro Stations: Commuter Profiles Media Formats Platform Concourse Entry/Exit

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0%

10%

20%

30%

40%

50%

60%

DigitalCamera

PC/Laptop Internet @Home

4 Wheelerownership

ACownership

MobilePhone

ownership

East North West South

South Delhi scores higher than other regions vis-à-vis penetration of key product categories

SOUTH DELHI

A PICTURE OF AFFLUENCE

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India’s Crème de la crème locations 1.6 million commuters

92% growth in Traffic: highest among all

metro lines

SOUTH DELHI METRO MOST PREMIUM METRO LINE IN INDIA

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TIML confidential

AN INDIAN CITY LIKE NO OTHER

• Located in South Delhi-home to India’s richest denizens & various Industrial, Commercial & Cultural hubs

• Constitutes 16 stations, covering a stretch of 20.2 kms

• 57% of metro riders commute daily, spending 2-4 minutes of quality dwell time enroute

• 2 in 5 Audience is aged 25 years or above

Best OOH Medium for Micro Targeted Campaigns

South Delhi VIOLET LINE

Source : DMRC Traffic DataAC Nielsen Research 2011

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DMRC Commuters

70% Male DominionHigher SEC A Audience than any other metro lineHighest Number of Office-goers than any other line~30% Auto Penetration- Highest among all metro linesHigh consumption of premium goods & services – LCD, TV, Microwaves & Laptops

Annual targeting of 24 million premium South Delhi audience

HIGH PROFILE

AC Nielsen RESEARCH - 2011

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STATION PROFILES:AVAILABLE SITE FORMATS

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8

SNO SITE FORMAT SLIDE NUMBER

1 Lajpath Nagar 9-17

2 Khan Market 18-25

3 Central Secretariat 26-31

4 Nehru Place 32-41

5 Badarpur 42-50

6 Tughlaqabad 51-57

7 Moolchand 58-67

8 Jasola 68-74

9 Mohan Estate 75-81

10 Jangpura 82-88

11 Sarita Vihar 89-96

12 Jawaharlal Nehru Stadium 97-101

13 Nehru Place 102-107

14 Okhla 108-114

15 Kailash Colony 115-125

16 Kalkaji 126-131

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LajpatNagarStationProfile

Dominated by Middle Class audience: Mainly students and young professionals aged 18-25 Years

Nearly 40% Audience is Female90% travel well over three times a weekVery conducive for effective registering of advertisements

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MAP

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BACK LIT PANEL-PLATFORM

SIZE : 10’x5’LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :-Strategically located-High dwell time-Sites at eye level, Brilliant visibility

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BACK LIT PANEL-PLATFORM

SIZE : 10x5LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :

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BACK LIT PANEL-PLATFORM

SIZE : 10x5LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :

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BACK LIT PANEL-ENTRY/EXIT

SIZE : 10’X5’LOCATION: ENTRY/EXITCOMMERCIAL VALUE :SITE USP :-High recall value-Lasting image of the brand-Clutter breaking visibility

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BACK LIT PANEL-ENTRY/EXIT

SIZE : 10X5LOCATION: ENTRY/EXITCOMMERCIAL VALUE :SITE USP :

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BACK LIT PANEL-CONCOURSE

SIZE : 10’X5’LOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :-In depth customer interaction-High footfall, Enhanced retention-Brand differentiation-Striking visibility

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BACK LIT PANEL-CONCOURSE

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KhanMarket

StationProfile

Constitutes of a Mature (Aged 35 years+) Audience

High footfalls of Premium SEC A consumers: 45%

Commuters at this station have the Highest average monthly income in this lineHighest ownership of premium goods like AC/LED TV/LCD etc.75% Audience travel daily

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MAP

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BACK LIT PANEL-PLATFORM

SIZE : 10’x5’LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :-Prime location-High dwell time-Sites at eye level, Brilliant visibility

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BACK LIT PANEL-PLATFORM

SIZE : 16x6LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :

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BACK LIT PANEL-CONCOURSE

SIZE : 10’x6’LOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :-In depth customer interaction-High footfall, Enhanced retention-Brand differentiation-Striking visibility

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BACK LIT PANEL-CONCOURSE

SIZE : 10x6LOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :

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BACK LIT PANEL-CONCOURSE

SIZE : 20’x6’LOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :-In depth customer interaction-High footfall, Enhanced retention-Brand differentiation-Striking visibility-Expansive, dominant presence

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BACK LIT PANEL-CONCOURSE

SIZE : 20x6LOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :

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CentralSec.

StationProfile

Majority consumers in 35+ years age bracket

Higher percentage of married people travel on this line

Dominated by an urban TG which owns premium goods and services

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MAP

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BACK LIT PANEL-PLATFORM

SIZE : 12’x6’LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :-Strategically located-High dwell time-Sites at eye level, Brilliant visibility

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BACK LIT PANEL-PLATFORM

SIZE : 12x6LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :

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BACK LIT PANEL-CONCOURSE

SIZE : 20’X6’LOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :-In depth customer interaction-High footfall, Enhanced retention-Brand differentiation-Striking visibility

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BACK LIT PANEL-CONCOURSE

SIZE : 50 Sq feetLOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :

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NehruPlaceStationProfile

Dominated by youth aged 18-25 years in Upper middle class strata

Station with the highest proportion of SEC A Audience: 56%

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MAP

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BACK LIT PANEL-PLATFORM

SIZE : 10’x5’LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :-Strategically located-High dwell time-Sites at eye level, Brilliant visibility

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BACK LIT PANEL-PLATFORM

SIZE : 10x5LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :

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BACK LIT PANEL-PLATFORM

SIZE : 4’x6’LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :-Strategically located-High dwell time-Sites at eye level, Brilliant visibility

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BACK LIT PANEL-PLATFORM

SIZE : 4x6LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :

Page 38: Delhi Metro Advertising Options -

BACK LIT PANEL-CONCOURSE

SIZE : 10’x5’LOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :-In depth customer interaction-High footfall, Enhanced retention-Brand differentiation-Striking visibility

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BACK LIT PANEL-CONCOURSE

SIZE : 10x5LOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :

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BACK LIT PANEL-ENTRY/EXIT

SIZE : 22’X6’LOCATION: ENTRY/EXITCOMMERCIAL VALUE :SITE USP :-High recall value-Lasting image of the brand-Clutter breaking visibility

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BACK LITPANEL-ENTRY/EXIT

SIZE : 10X5LOCATION: ENTRY/EXITCOMMERCIAL VALUE :SITE USP :

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Badarpur

StationProfile

Mainly SEC A premium commuters

Nearly 70% Audience is Male Maximum commuters travel frequently, well over three times a weekBrand conscious and experiential Target group of young people aged 18-25

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MAP

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BACK LIT PANEL-PLATFORM

SIZE : 10’x5’LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :-Prime location-High dwell time-Sites at eye level, Brilliant visibility

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BACK LIT PANEL-PLATFORM

SIZE : 10x5LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :

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BACK LIT PANEL-PLATFORM

SIZE : 4’x6’LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :

-Prime location-High dwell time-Sites at eye level, Brilliant visibility

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BACK LIT PANEL-PLATFORM

SIZE : 10x5LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :

Page 48: Delhi Metro Advertising Options -

BACK LIT PANEL-CONCOURSE

SIZE : 4’X6’LOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :-In depth customer interaction-High footfall, Enhanced retention-Brand differentiation-Striking visibility

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BACK LIT PANEL-CONCOURSE

SIZE : 50 Sq feetLOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :

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BACK LIT PANEL-ENTRY/EXIT

SIZE : 10’X5’LOCATION: ENTRY/EXITCOMMERCIAL VALUE :SITE USP :-High recall value-Lasting image of the brand-Clutter breaking visibility

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Tughlaqabad

StationProfile

Situated in an industrial area.Dominated by a young, single, professionally advanced commutersMaximum commuters travel frequently, well over three times a week, mostly from office to residence

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MAP

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BACK LIT PANEL-PLATFORM

SIZE : 10’x5’LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :-Strategically located-High dwell time-Sites at eye level, Brilliant visibility

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BACK LIT PANEL-PLATFORM

SIZE : 10x5LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :

Page 55: Delhi Metro Advertising Options -

BACK LIT PANEL-CONCOURSE

SIZE : 4’x6’LOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :

-In depth customer interaction-High footfall, Enhanced retention-Brand differentiation-Striking visibility

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BACK LIT PANEL-CONCOURSE

SIZE : 50 Sq feetLOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :

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BACK LIT PANEL-ENTRY/EXIT

SIZE : 10’X5’LOCATION: ENTRY/EXITCOMMERCIAL VALUE :SITE USP :

-High recall value-Lasting image of the brand-Clutter breaking visibility

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Moolchand

StationProfile

Brilliant recall and retention of advertisements ,Customers spend Maximum time at this stationDominated by Middle Class audience :Single , working professionals Aged 18-25 Years

Nearly 34% Audience is FemaleTec savvy commuters who mostly go from office to residence

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MAP

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BACK LIT PANEL-PLATFORM

SIZE : 10’x5’LOCATION: PLATFORMCOMMERCIAL VALUE :SITE USP :-Prime location-High dwell time-Sites at eye level, Brilliant visibility

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BACK LIT PANEL-PLATFORM

SIZE : 10x5LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :

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BACK LIT PANEL-PLATFORM

SIZE : 10x5LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :

Page 63: Delhi Metro Advertising Options -

BACK LIT PANEL-CONCOURSE

SIZE : 10’X5’LOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :-In depth customer interaction-High footfall, Enhanced retention-Brand differentiation-Striking visibility

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BACK LIT PANEL-CONCOURSE

SIZE : 50 Sq feetLOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :

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BACK LIT PANEL-ENTRY/EXIT

SIZE : 10’X5’LOCATION: ENTRY/EXITCOMMERCIAL VALUE :SITE USP :-High recall value-Lasting image of the brand-Clutter breaking visibility

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BACK LIT PANEL-ENTRY/EXIT

SIZE : 10X5LOCATION: ENTRY/EXITCOMMERCIAL VALUE :SITE USP :

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BACK LIT PANEL-ENTRY/EXIT

SIZE : 10X5LOCATION: ENTRY/EXITCOMMERCIAL VALUE :SITE USP :

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Jasola

StationProfile

Dominated by a young Target group, Aged 18-25 years

Maximum personal commutePremium SEC A Commuters

Most commuters travel at least once in 2-3 days

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MAP

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BACK LIT PANEL-PLATFORM

SIZE : 10’x5’LOCATION: PLATFORMCOMMERCIAL VALUE :SITE USP :-Strategically located-High dwell time-Sites at eye level, Brilliant visibility

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BACK LIT PANEL-PLATFORM

SIZE : 10x5LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :

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BACK LIT PANEL-PLATFORM

SIZE : 8’x4’LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :-Strategically located-High dwell time-Sites at eye level, Brilliant visibility

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BACK LIT PANEL-ENTRY/EXIT

SIZE : 10’X5’LOCATION: ENTRY/EXITCOMMERCIAL VALUE :SITE USP :

-High recall value-Lasting image of the brand-Clutter breaking visibility

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BACK LIT PANEL-ENTRY/EXIT

SIZE : 10X5LOCATION: ENTRY/EXITCOMMERCIAL VALUE :SITE USP :

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MohanEstateStationProfile

Majority consumers are young, Aged 18-21.

73% single , professionally advanced people travel on this lineHigh percentage of the commuters are MALE and travel between 9am-12pm

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MAP

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BACK LIT PANEL-PLATFORM

SIZE : 10’x5’LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :-Strategically located-High dwell time-Sites at eye level, Brilliant visibility

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BACK LIT PANEL-PLATFORM

SIZE : 10x5LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :

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BACK LIT PANEL-CONCOURSE

SIZE : 4’X6’LOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :

-In depth customer interaction-High footfall, Enhanced retention-Brand differentiation-Striking visibility

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BACK LIT PANEL-CONCOURSE

SIZE : 50 Sq feetLOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :

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BACK LIT PANEL-ENTRY/EXIT

SIZE : 10’X5’LOCATION: ENTRY/EXITCOMMERCIAL VALUE :SITE USP :-High recall value-Lasting image of the brand-Clutter breaking visibility

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Jangpura

StationProfile

Majority of the government offices are situated in close proximity.Very near to the Nizamudin Railway station, thus visibility amongst an out of station audience.

Premium SEC A Commuters

Most commuters travel at least once in 2-3 days

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MAP

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BACK LIT PANEL-PLATFORM

SIZE : 16’x7’LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :-Strategically located-High dwell time-Sites at eye level, Brilliant visibility

Page 85: Delhi Metro Advertising Options -

BACK LIT PANEL-PLATFORM

SIZE : 16x7LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :

Page 86: Delhi Metro Advertising Options -

BACK LIT PANEL-CONCOURSE

SIZE : 10’X5’LOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :-In depth customer interaction-High footfall, Enhanced retention-Brand differentiation-Striking visibility

Page 87: Delhi Metro Advertising Options -

BACK LIT PANEL-CONCOURSE

SIZE : 10X5LOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :

Page 88: Delhi Metro Advertising Options -

BACK LIT PANEL-CONCOURSE

SIZE : 16’X7’LOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :-In depth customer interaction-High footfall, Enhanced retention-Brand differentiation-Striking visibility

Page 89: Delhi Metro Advertising Options -

SaritaViharStationProfile

Well developed area ,Outlets of multiple automobile brands, corporate offices and call centers .Professionally advanced commuters who mostly travel from residence to work.

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MAP

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BACK LIT PANEL-PLATFORM

SIZE : 10’x5’LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :-Prime location-High dwell time-Sites at eye level, Brilliant visibility

Page 92: Delhi Metro Advertising Options -

BACK LIT PANEL-PLATFORM

SIZE : 10x5LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :

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BACK LIT PANEL-PLATFORM

SIZE : 8’x4’LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :-Prime location-High dwell time-Sites at eye level, Brilliant visibility

Page 94: Delhi Metro Advertising Options -

BACK LIT PANEL-CONCOURSE

SIZE : 4’X6’LOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :-In depth customer interaction-High footfall, Enhanced retention-Brand differentiation-Striking visibility

Page 95: Delhi Metro Advertising Options -

BACK LIT PANEL-CONCOURSE

SIZE : 50 Sq feetLOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :

Page 96: Delhi Metro Advertising Options -

BACK LIT PANEL-ENTRY/EXIT

SIZE : 10’X5’LOCATION: ENTRY/EXITCOMMERCIAL VALUE :SITE USP :

-High recall value-Lasting image of the brand-Clutter breaking visibility

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Jawaharlal Nehru

StationProfile

Situated near the famous JLN StadiumDominated by Middle Class audience: Mature ,middle aged ,high proportion of married peopleClose proximity to NBCC Place and residential flats for government employees

Stadium

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MAP

Page 99: Delhi Metro Advertising Options -

BACK LIT PANEL-PLATFORM

SIZE : 16’x7’LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :-Strategically located-High dwell time-Sites at eye level, Brilliant visibility

Page 100: Delhi Metro Advertising Options -

BACK LIT PANEL-PLATFORM

SIZE : 16x7LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :

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BACK LIT PANEL-PLATFORM

SIZE : 16x7LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :

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GovindpuriStationProfile

Second highest footfall on the violet line

Dominated by Middle Class, young audience Aged 18-25A very high proportion of commuters travel frequently ,well 3 times a week

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MAP

Page 104: Delhi Metro Advertising Options -

BACK LIT PANEL-PLATFORM

SIZE : 10’x5’LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :-Prime location-High dwell time-Sites at eye level, Brilliant visibility

Page 105: Delhi Metro Advertising Options -

BACK LIT PANEL-PLATFORM

SIZE : 8’x4’LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :-Strategically located-High dwell time-Sites at eye level, Brilliant visibility

Page 106: Delhi Metro Advertising Options -

BACK LIT PANEL-ENTRY/EXIT

SIZE : 10’X5’LOCATION: ENTRY/EXITCOMMERCIAL VALUE :SITE USP :

-High recall value-Lasting image of the brand-Clutter breaking visibility

Page 107: Delhi Metro Advertising Options -

BACK LIT PANEL-ENTRY/EXIT

SIZE : 10X5LOCATION: ENTRY/EXITCOMMERCIAL VALUE :SITE USP :

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OkhlaStationProfile

Industrial area, Offices of major telecommunication brandsProfessionally advanced and tech savvy commuters who mostly travel from residence to work.

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MAP

Page 110: Delhi Metro Advertising Options -

BACK LIT PANEL-PLATFORM

SIZE : 10’x5’LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :-Strategically located-High dwell time-Sites at eye level, Brilliant visibility

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BACK LIT PANEL-PLATFORM

SIZE : 10x5LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :

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BACK LIT PANEL-PLATFORM

SIZE : 4’x6’LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :

-Strategically located-High dwell time-Sites at eye level, Brilliant visibility

Page 113: Delhi Metro Advertising Options -

BACK LIT PANEL-PLATFORM

Page 114: Delhi Metro Advertising Options -

BACK LIT PANEL-CONCOURSE

SIZE : 10’X5’LOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :-In depth customer interaction-High footfall, Enhanced retention-Brand differentiation-Striking visibility

Page 115: Delhi Metro Advertising Options -

KailashColonyStationProfile

Primarily an urban TG,Very close to the Kailash colony market and a highly developed residential areaDominated by Middle Class audience: Mainly students and young professionals aged 18-25 YearsVery conducive for effective registering of advertisements

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MAP

Page 117: Delhi Metro Advertising Options -

BACK LIT PANEL-PLATFORM

SIZE : 10’x5’LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :-Prime location-High dwell time-Sites at eye level, Brilliant visibility

Page 118: Delhi Metro Advertising Options -

BACK LIT PANEL-PLATFORM

SIZE : 10x5LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :

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BACK LIT PANEL-PLATFORM

SIZE : 10x5LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :

Page 120: Delhi Metro Advertising Options -

BACK LIT PANEL-CONCOURSE

SIZE : 9’X4’LOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :-In depth customer interaction-High footfall, Enhanced retention-Brand differentiation-Striking visibility

Page 121: Delhi Metro Advertising Options -

BACK LIT PANEL-CONCOURSE

SIZE : 9’X4’LOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :-In depth customer interaction-High footfall, Enhanced retention-Brand differentiation-Striking visibility

Page 122: Delhi Metro Advertising Options -

BACK LIT PANEL-CONCOURSE

SIZE : 9X4LOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :

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BACK LIT PANEL-CONCOURSE

SIZE : 15’X5’LOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :-In depth customer interaction-High footfall, Enhanced retention-Brand differentiation-Striking visibility

Page 124: Delhi Metro Advertising Options -

BACK LIT PANEL-CONCOURSE

SIZE :9’X3’LOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :-In depth customer interaction-High footfall, Enhanced retention-Brand differentiation-Striking visibility

Page 125: Delhi Metro Advertising Options -

BACK LIT PANEL-CONCOURSE

SIZE :10’X5’LOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :-In depth customer interaction-High footfall, Enhanced retention-Brand differentiation-Striking visibility

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Kalkaji

StationProfile

Located near a prominent temple which attracts huge numbers of devotees everydayMost travel well over three times a week

Mandir

Page 127: Delhi Metro Advertising Options -

MAP

Page 128: Delhi Metro Advertising Options -

BACK LIT PANEL-PLATFORM

SIZE : 10’x5’LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :-Strategically located-High dwell time-Sites at eye level, Brilliant visibility

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BACK LIT PANEL-PLATFORM

Page 130: Delhi Metro Advertising Options -

BACK LIT PANEL-PLATFORM

SIZE : 8’x4’LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :-Strategically located-High dwell time-Sites at eye level, Brilliant visibility

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BACK LIT PANEL-PLATFORM

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