Getting Your Home Ready to Sell in 2014

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Getting you home ready to sale in today's real estate market. A Utah home guide to successfully marketing your home. For Sale By Owner Tips. Utah Real Estate Home Selling Guide Summer - Fall 2014


  • 1. Getting Ready to Sell! Pre Listing Consultation Steps to Success!

2. Direct: 801-205-3500 or 801-205-1600 Steps to Home Selling Success Introducing a Time Tested Proven Plan for a Successful Home Sale. Marty & Laurie Gale 3. Why are you selling your home? 4. First Step Home Owner Consultation The successful sale of your home will be our top priority. We strive to make your real estate experience with us stress free and enjoyable. We want learn about and explore all the factors involved as you consider the sale. Why you are selling? Acceptable time frames? What might me some limiting factors if any? The better we can come to anticipate and respond to your needs the better we can work toward your goal. A worry and stress free event takes research and planning. In any move there are a lot of options and directions. We prefer to talk about you, your family and what is driving the sale of the property. The more we can know about why you are selling and the time frame that suits you best the better suited we are to help. 5. What will buyers think of your home price? 6. Second Step Develop a Pricing Strategy Buyers in todays market will typically start shopping up to 6 months in advance before they are ready to buy. They will go through an extensive comparison shopping with much of the concern on price. With over 98% of the buyers online doing research it is important for sellers to be priced at fair market value. Balance the fact that we want you to have the highest possible price yet still appear competitive with other sellers and remain attractive to buyers. 7. Where do Buyers Find the Home They Purchase? 8. Gale Team Direct: 801-205-3500 or 801-205-1600 Where Buyers Find The Home They Purchase? Step 3 Develop Market Strategy The pie chart to the left illustrates where home buyers come from. 86% of home sales come from the marketing efforts of Real Estate professionals . Real estate agents and internet leads are directly attributable to properties placed on the MLS 9. What Marketing has the best chance to find the Right Buyer? 10. Gale Team Direct: 801-205-3500 or 801-205-1600 Step 4 Implement Customized Market Plan Striking Unique Professional Photography You only get one chance for that first impression! That emotional connection that sales the property! The property photos will appear on the MLS and all top ranked websites including all franchise sites. We utilize custom photography on all of our listings! We provide Full Video tours and YouTube tours. These are all narrated with the outstanding details of the property. Did you know that online homes with multiple photos get viewed over five times as more than those with only one or two pictures?! 11. What should I do to get my home ready to Sell? 12. Gale Team Direct: 801-205-3500 or 801-205-1600 Step 5 Understanding Your Role Presentation Of Your Home 75% of all Sales Originate with the MLS In todays market every showing counts. You only get one chance to make a first impression! A home that is at its very best (provided it is priced at fair market value) will typically sell faster and closer to top dollar than other homes. Here are a few useful tips to have a successful showing. We will also provide a walk-thru consultation in staging your home. Tidy up, remove clutter and personal items less is more Do a deep clean, windows interior and exterior. Between showings a quick vacuum and dusting. Turn on your lights and open you shades and blinds. Make sure to remove pet odors and other cooking smells. Be sure laundry is picked up and put away and kids toys are put away. Turn off the TV and Appliances that may distract (soft background music is good) 13. Once I get an offer how do I know it will be the Best Offer? 14. Gale Team Direct: 801-205-3500 or 801-205-1600 Step 6 Negotiating the Purchase Contract Purchase Offer Real Estate Purchase Contract Evaluating an offer to purchase. There are many components of a Real Estate Purchase Contact. The document is legally binding and must be reviewed and read carefully. This is when experience really counts as an agent. Balancing the fine line of getting top dollar and making sure you get the closing table! Does it meet your terms and needs? Our team has negotiated as many as 24 offers on one property at the same time. Five of those offers were written by our team for buyers who did not want to use a buyers agent. So many factors play into an acceptable offer. Not just price. Deadlines, prequalification, down payment, loan type, inspections, subject to certain items and so on. 15. Once we are under contract, what happens? Can the buyer cancel? When do we really know when our home is sold? 16. Gale Team Direct: 801-205-3500 or 801-205-1600 Step 7 Managing the Transaction to Closing Once you accept an offer your home is considered Under Contract. Although under contact for sale is just the tip of the ice burg. There is much do to insure a successful sale. Many steps are involved before the actual Closing. Several of these involve hard deadlines and if not completed on time could result in a failed sale. Our role is to guide you in these last steps to a successful sale! 17. Direct: 801-205-3500 or 801-205-1600 Marty Gale Principal Broker Laurie Gale Owner Agent For Nearly 30 Years we have been selling homes in Utah. Not a part time thing or a hobby. Full time the entire time. It is our passion and what we enjoy as our career! Experience the powerful real estate services provided by the Gale Team, lead by Laurie and Marty Gale working along with there team of Lenders, Home Inspectors, Marketing and Title Escrow officers. Most ordinary real estate agents attempt to meet your needs alone, providing minimal service. In todays demanding marketplace, we believe it is impossible to provide adequate service without a team of specialists. Therefore, the Gale Team offers you the power of a multitude of home selling specialists for the price of one! We will provide you with: A lead REALTOR to guide you through the entire sales process Customized marketing plan to uniquely promote your home Proactive communications to guide you through the selling process Professional negotiation talent to secure the optimal price Step-by-step involvement to ensure a smooth transaction As a result of leadership and sales success, we have created an incredible team that offers unparalleled service and results. Our in depth team networks with the top associations and brokerages Local, State, and National. Exceptional exposure and a reputable partnership for your home. Our powerful team is now available to serve you as you make your move. The following information is both informative and useful when listing your home. Selling a home can be a complicated process; however, we are in the business to simplify your move by achieving the highest price in a reasonable time framewith minimum inconvenience to you. We look forward to meeting with you to discuss your needs and finalize our mutual service agreement. Thank you for the opportunity! Sincerely, The Gale Team 18. Direct: 801-205-3500 or 801-205-1600 When you're ready to take the next step toward selling your home, we're here to help. We have developed a proven, comprehensive plan for selling homes. Our business model is simple, "Quality rather than Quantity". When we list your home, there is no up front cost to you. We cover all the expenses and marketing costs. We are compensated only if we successfully sell your home, so your success truly is our success. Our promise is to work hard to ensure that you get the best price, in the quickest time with a transaction as smooth as possible. As we get into the process of photography, marketing, showings, offers, negotiating, and eventually closing the sale, it can all be an overwhelming and emotionally charged process. Just remember, we will be your guide throughout every step of the way. 19. Gale Team A Few Test imo nies W h a t c l i e n t s h a v e t o s a y ! Direct: 801-205-3500 or 801-205-1600 Wayne and Virginia Koltes Top Rank recommended 3 real estate agents which I interviewed and found Marty Gale was best suited for our needs. Marty had us an offer in one day which was satisfactory to us. The follow through was great for the buyers and us. We highly recommend Marty and Laurie. Wayne and Virginia Koltes April 25, 2014, Gayle Cota - Realtor at HomeSmart Realty I cannot say enough wonderful things about The Gale team. I had a client moving to his area and phone interviewed many Realtors in the area. Marty stood out above them all and took such good care of now "our" clients. They raved about his professionalism and service as well as his friendliness and good humor. He is the best and we would recommend him to everyone. March 4, 2014, Gayle referred her clients that relocated to the Gale Group Kelly Costner - Medical Records IT Analyst Marty is the most knowledgeable and in-depth Real Estate professional I've ever dealt with, and I've hired him to help me buy and sell. I would recommend him to anyone seeking to buy or sell a home! February 28, 2014, Kelly was Marty Gale's client 20. Gale Team A Few Test imo nies W h a t c l i e n t s h a v e t o s a y ! Direct: 801-205-3500 or 801-205-1600 Dave Wernke - Chemical Operations Manager Marty Gale far exceeded our expectations as a Buyers Agent in the recent purchase of our home. His knowledge of the Utah real estate market is exceptional and with his experience in residential home construction he was able to provide beneficial advice in selecting well- built homes. The network of professionals that Marty works with are top shelf, his recommendations for home inspection and mortgage broker were perfect. Customer service from this team of professionals is some of the best we have worked with; this is our fifth home purchase. You will not be disappointed in choosing to work with Marty! February 28, 2014, Dave was Marty Gale's client Keith Van Scotter - President at Lincoln Paper and Tissue and Owner, Lincoln Paper and Tissue I hired Marty to market my house in South Jordan because of his experience and knowledge of the market. He kept me up to date on changing market conditions and provided valuable feedback on the best way to position the property for sale. He was also very easy to work with as I was an absentee owner. I recommend him very highly. Scott Baird - Operational Excellence Consultant at State of Utah Marty is an excellent realtor! We recently purchased a foreclosed home through Marty; his work history as a contractor and extensive understanding of homes in Utah gave us great insight into our home and how to move forward and navigate the waters of buying a foreclosed home. Marty's motto was to "know everything before his client did" and this played true in our purchase. Marty was prepared with every piece of information we wondered about and additional information we hadn't thought of. Because of Marty's preparation we had a smooth transaction without any problems and are now in our dream home. September 17, 2013, Scott was Marty Gale's client 21. Gale Team A b o u t O u r T e a m & C o m p a n y Our Philo so phy On Ho w To Trea t C lient s R ig ht ! Direct: 801-205-3500 or 801-205-1600 Marty Gale, Principal Broker of Utah Realty Source, Past Founder of RE/MAX METRO, E-pro, CRS, SFR, CDPE, ABR, Realtor Since 1986, Lifetime Member Salt Lake Board of Realtors Million Dollar Club, RE/MAX Executive Club, RE/MAX 100% CLUB 1998-2013 Owner Agent Specialties: Residential Homes, New Construction, Land. Commercial: Purchases, Leasing, Investments, Medical, Multi-Family, Industrial and Office. Full-time practice from 1991 to Present Marty Direct - 801-205-3500 or Laurie Direct - 801-205-1600