GODREJ

PROPERTIES

PRESENTED BYPRESENTED BY:

Shashank Kapoor

Mansi Doomra

Mehak Puri

Nikhil Khera

INTRODUCTION 

Real Estate is "Property consisting of land and the buildings on it, along with its natural resources such as crops, minerals, or water, i.e. Immovable property (buildings or housing in general).The business of real estate includes buying, selling, or renting land, buildings or housing.

AN OVERVIEW ABOUT REAL AN OVERVIEW ABOUT REAL ESTATE INDUSTRYESTATE INDUSTRY

Godrej Group was founded by Ardeshir Godrej and Pirojsha Godrej in 1897, Lalbaug, Mumbai. It operates in diverse sectors such as real estate, consumer products, industrial engineering, appliances, furniture, security and agricultural products. It's turnover is in excess of 3.3 billion dollars.

FOUNDERS OF GODREJ 

INTRODUCTION 

GODREJGODREJ

Godrej Properties is one of the leading real estate development companies in India and is based in Mumbai, Maharashtra. The company is currently developing landmark projects in 12 cities across India. Established in 1990, Godrej Properties Limited is the first real estate company to have an ISO certification. Currently, the focuses on residential, commercial and township developments. The projects are undertaken through our in-house team of professionals and by partnering with companies with domestic and international operations.

INTRODUCTION 

The residential portfolio consists of various types of accommodation of varying sizes. In commercial portfolio, we build office space catering to the Indian and international companies, IT parks catering to the requirements of IT companies and retail space.Our township portfolio includes integrated townships consisting of residential and commercial developments.

We entered into our first project in 1991. We initially concentrated our operations in the Mumbai Metropolitan region and later expanded to include other cities such as Pune, Bengaluru, Kolkata, Hyderabad, Ahmedabad, Mangalore, Chandigarh, Chennai and Kochi. The total area under development currently is 82 million square feet.

PORTFOLIOPORTFOLIO

Godrej Properties

Parent Company Godrej group

Category Real estate

Sector Commercial residential property development

Tagline/ Slogan Brighter living

USP Strong brand equity

STP

Segment Capital and metro cities

Target Group Upper middle and upper class customer

Positioning Positioned as strong brand

AWARDS 

• Godrej Properties Ltd. won 'Brand Leadership Award' in the real estate sector at the Brand Leadership Awards 2013.

• Won "CWAB Platinum Award for Excellence" at the 7th Construction World Architect and Builder (CWAB) Awards 2012 for continuously winning India's Top 10 Builder award.

• Won award for 'Efficient Bathrooms at Building Complexes' by Washrooms and Beyond Honours 2012.

• Won 'Emerging Developer of the Year' Award at the Bangalore Real Estate Awards 2012.

• Won 'Real Estate Company of the Year' Award at the Construction Week India Awards 2012

MISSION 

To operate the Business which capitalize on the Brand and Corporate Image of Reliability and Integrity.

VISION 

We aspire to be among the nation's top 3 real estate companies, while continuing to be the most trusted name in the industry. We shall deliver superior value to all stakeholders through extraordinary and imaginative spaces created out of deep customer focus and insight.

SWOT ANALYSES 

SWOT Analyses

Strength

1. Risk management in land sourcing2. Out sourced support functions3. Superior execution 4. Diversified portfolio

Weakness1. new in the real estate sector 2. reach is limited to a few metro cities

Opportunity1. With RBI’s rate cut there will be boom on real estate sector2. There are large untapped market In various cities

Threats

1. Current economic situation may have adverse effect on construction industry

2. Infrastructure safety is always a risk3. Competitors are emerging by leaps

MARKET SHARE 

Godrej Properties Limited is not a big player in the Real Estate Business in India.But yes, no doubt, it is one of the leading Brands in the Business.

The Overall Market Share of Godrej is about 2% in Real Estate, with the leaders being DLF, with a market share of 10% and other players together, like Unitech, Jaypee, Parsavnath, etc. have market share of about 5%.

QUESTTIONAIRE 

RESENDITIAL & COMMERCIAL PROPERTIES BUSINESS

Objective: The broad objective of the study is to examine the customer’s choice in residential & commercial properties. 1. Name:2. Age :(a) 20-30 (b)30-40 (c)40-50 (d)Above 503. Occupation:(a) Private Job (b) Government Job (c) Self-employed (d) Retired4. Your Annual Income:

(a) 1-5 lacs (b) 5-10 lacs (c) Above 10 lacs5. What % of your Annual Income do you save to invest?

(a) 5 to 10% (b) 10 to 20% (c)20% and above6. What are reasons for investing in real estate? (Please rate from 1- 3)

(a) Gives good return ____(b) Has less risk ____(c) Loan facility is available for investment ____

7. In what areas are you focusing on investing?(a) Residential Apartments (b) Commercial PropertiesIf your Answer is (a) continue with Q8, else go to Q10

8. What type of residential apartments do you prefer to invest in? (a) Furnished (b)Unfurnished9. What basic facilities should residential apartments provide?

(Rank the preference from 1-4)Distance from the city ___Parking ___24 hour electricity and water supply ___other recreational facilities ___10. In commercial property, where would you like to invest?

(a) Commercial plots(b)Commercial office(c) Industrial plots

11. What all factors investors keep in mind while choosing a commercial property for investment? (Rank them from 1-3) (a) Geographical location ___ (b) Rent & other costs ___ (c) Govt. economic conditions ___12. Have you heard about the Godrej in Real Estates?

(a) Yes (b)NoIf yes, then please answer Q13.

13. Are you interested in investing in Godrej properties?(a) Yes (b) No

14. If given an opportunity to invest in a property where 20% is paid as the down payment and rest 80% is paid after the completion of property, then will you be interested in investing in that property? (In such a case where construction of property takes place after making the down payment) (a) Yes (b)No15. Any other Suggestion(s)?___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Occupation:(a) Private Job: 18 (b) Government Job: 20 (c) Self-employed: 38(d) Retired: 24

Your Annual Income:No of potential investors who are interested in investing in real estate have an average income of more than 10 lacks, that is around 42% people.

What % of your Annual Income do you save to invest?People usually save more than 20% of their income.

What are reasons for investing in real estate? (Please rate from 1- 3)(a) Gives good return ____(b) Has less risk ____(c) Loan facility is available for investment ____

76% people invest in properties where they get a good return.61% people are interested in risk free properties.44% people invest in properties where loan facility is easily available

In what areas are you focusing on investing?(a) Residential Apartments (b) Commercial Properties Of the total people surveyed 55% are more likely to invest in residential apartments.

What basic facilities should residential apartments provide?(Rank the preference from 1-4)Distance from the city ___Parking ___24 hour electricity and water supply ___other recreational facilities ___ 26% people rated distance from the city as Rank 1, 20% rated 24hr water & electricity supply, 40% rated parking on top and the remaining 16% rated other facilities as 1st priority.

In commercial property, where would you like to invest?(a) Commercial plots(b)Commercial office(c) Industrial plots

45% like to invest in commercial plots, 35% want to invest in commercial office and the remaining 20% in industrial plots.

Have you heard about the Godrej in Real Estates?(a) Yes (b)NoApprox. 60% of the respondents are not aware about the godrej properties in north region.

What all factors investors keep in mind while choosing a commercial property for investment? (Rank them from 1-3) (a) Geographical location ___ (b) Rent & other costs ___ (c) Govt. economic conditions ___ Geographical location50% people have given the importance to geographical location whereas other 50% has a fair opinion i.e. rank 2 or 3 Rent and other costRent and cost is another important factor investor keeps in the mind. There are 51 people who has given 2 rank to rent n other cost. It means majority of people considered this factor while choosing commercial property.

Govt. policies - 44 people gave rank 1 to govt. policies prevailing in the economy, therefore its show govt. policies effect the purchases of properties

MARKET DEVELOPMENT 

Godrej Properties is signing a joint venture with landowner, Oasis Buildhome (a joint venture) to build a premium residential project in Gurgaon. It will be developing a posh group residential project on 13.76 acres of land located in Sector 88A/89A of Gurgaon. The project will offer 1.2 million sq. ft. of saleable area.

The real estate builders are hoping for an optimistic growth in 2013 for the real estate segment. They are hoping that the central government gives the realty sector an industry status and favourable policies, after a long wait.

MARKET DEVELOPMENT 

As our main focus is in the Tricity.So we are coming up with Godrej Eternia in the city.

Godrej Eternia a LEED Platinum Pre-certified building offering office and retail spaces with a development size of over 44,592 sq. m. (over 4,80,000 sq. ft.) The complex is located in the Industrial and Business Park-I (formerly Industrial Area-I), central to the tricity of Chandigarh, Mohali and Panchkula.

Godrej Eternia is close to many upcoming international hotels, malls and showrooms. The project features expansive and flexible office spaces, along with a 20 metre. (66 ft.) wide landscaped street creating a retail plaza inherent to the city's architecture.

We would be upcoming in international hotels, malls and showrooms. The project features an expansive and flexible office spaces, along with a 20 metre. (66 ft.) wide landscaped street creating a retail plaza inherent to the city's architecture.

Terrace garden penthouse spaces would be provided on the fifth floor with almost floor to ceiling windows that would provide magnificent views of the lush greenery beyond. These are ideal for high-end offices, restaurants, health centres and salons.

MARKET STRATEGIES 

Our Constructing Partners are L&T. One of the Biggest and worlds Our Constructing Partners are L&T. One of the Biggest and worlds known Constructing Company.known Constructing Company.

The different Strategies with the details are as follows:

FACILITIES  

1. CCTV Cameras2. Lifts3. Power Back Up4. Security5. Reserved Parking

Most of these facilities are provided by all the Builders, but we would be giving the facility of Reserved Parking, in case relatives cars are to be parked. As today the biggest problem is with the Parking, so an additional feature of Reserved Parking.

SPECIFICATIONS• Ground + 5 floors with a two-level basement for parking• Total development size : 4.04 acres• Total office & retail area : 44,593 sq. m. (4,80,000 sq. ft.)• Ground floor height : 6.25 m Typical floor height (1st-5th):

3.75 m• Upper basement height : 4.75 m• Lower basement height : 6.75 m• Column sizes : 750mm / 900mm diameter• Core to window depth : 90% of spaces with lease depths not

exceeding 12 m for flexible space planning to achieve natural daylight and views

MODERN OFFICES  

The modern and advanced office spaces include the following features:

•The efficient design is coupled with employment of green features, reduces operating costs, minimizes electric loads in air-conditioning, conserves water and helps in improving productivity.•100% power back-up ensures higher work efficiency.•Adequate multi-layered parking compliant with revised city norms makes every business visit a pleasurable experience.•The common areas would also be equipped with modern security systems like CCTV's and alarms that ensure 24x7 protection.•The office interiors combine intelligent designs with few pillar obstructions to give it an expansive feel.•Conceptually, the building would be composed of two trapezium shaped wings to permit maximum visibility. Interior light wells provide lighting, permitting tenants to have continuous window facing perimeter.

• Godrej would introduce Chandigarh to a first-of-its-kind expansive shopping street that would bring to life the sidewalk cafes where everyone can enjoy the comfortable, lazy and an informal atmosphere, sip a cup of coffee, socialize, dine or simply spend time reading a book.

• A large well-lit plaza and a 20 metre. (66 ft.) wide pedestrian path that would interconnect the complex and surely would catch the excitement, energy levels and buzz of over 4,000 people in the development.

• The retail space enjoys large frontage for greater visibility to attract shoppers.

• Ample lifts and parking spaces would be provided to ensure smooth pedestrian flow even during the crowded weekends.

RETAIL 

PRICE 

• As far as the Cost is concerned, we would be keeping the cost very similar to what our competitors have in the market. The reason for that

are the Govt. Policies and the costs of the different Raw Materials.• Loan facilities would be provided. • For first 100 customers a gift hamper would be given.

PRODUCT AND MATERIAL PRICES IN HYDERABAD

Material Price Range Availability / Details

Construction Materials

River Sand

Rs. 550 - 650 per tonne & 5,000/lorry load

Types: River & Filtered. Loads of 5-6, 13-14, 20-21 tons

Manufactured Sand Rs. 450 - 500 per tonne Stone curshed into sand, various manufacturers

Steel Rs. 35 - 37,000 per tonne Available in various gauzes and loads

Ready Mix Concrete Variable Variable Manufacturers

Premium brand cement (50 Kg. bag)

Rs. 230 - 240 per bag Various Manufacturers and different grades

Bricks 18,000/lorry load

Mud Bricks Rs. 1.50 - 1.75 per piece Price depends on thickness and finish

Mud Bricks (Light Weight) Rs. 2.50 - 2.75 per tonne Various qualities depends on manufacturer

Fly Ash / Hallow Bricks Rs. 3.25 + per piece Standard sizes and finishing depends on manufacturer

Table to show the average cost of Raw Material used in the Construction Industry. The reason why the cost of the buildings would be almost similar.

OVERALL STRATEGIES 

To summarize our main marketing factors:•Facility of Reserved Parking.•Two-level basement for parking•Core to window depth : 90% of spaces with lease depths not exceeding 12 metre for flexible space planning to achieve natural daylight and views.•The common areas would also be equipped with modern security systems like CCTV's and alarms that ensure 24x7 protection.•The office interiors combine intelligent designs with few pillar obstructions to give it an expansive feel plus more space.•Shopping street.

COMPETITORS 

Omega Group

CONCLUSION 

We are targeting to achieve at least a market of about 2-3 % initially in the Tricity, as this is our new venture in the city and already a lot of players are there in the Market.

We will be providing additional features, like reserved parking, security features even in the common areas where the other builders do not provide any security features and that too at no extra costs.

However we found that most of the customers are not aware of Godrej Properties in this region, so making the people aware of the same would be our major concern.