HAR NRG May 2009

Social Media MarketingIs Going Away? http://www.flickr.com/photos/niznoz/1438572588/

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

http://www.flickr.com/photos/niznoz/1438572588/


Facebook200 Million, 600,000 per day http://www.flickr.com/photos/twose/887903401/

http://www.flickr.com/photos/twose/887903401/

So What?

http://www.facebook.com/pages/Houston-TX/Houston-Association-of-Realtors/5984347678?sid=8e1b0f7dd5bc851b9cd00de06fa71633&ref=search#/album.php?aid=54858&id=5984347678




1. Audience2. Participation3. Expectation


Audiencehttp://www.flickr.com/photos/raspberreh/1619205675/


http://www.flickr.com/photos/raspberreh/1619205675/

Past Internet Experiences


Internet Pre 2001: Crazy Stuff


Internet 2001-2003: Information Architecture


Internet 2003-2006:Search


Internet 2006-2008:Social Web


Law of Commonalityhttp://www.universalmccann.com/Assets/2413%20-%20Wave%203%20complete%20document%20AW%203_20080418124523.pdf


http://www.universalmccann.com/Assets/2413%20-%20Wave%203%20complete%20document%20AW%203_20080418124523.pdf

http://www.universalmccann.com/Assets/2413%20-%20Wave%203%20complete%20document%20AW%203_20080418124523.pdf

Internet ?:All Your Base Are Belong to

Us


Why? Connectors, Mavens, Salesmen


Why? Six Degrees


Why? Size Matters


Why? Target Acqusitionhttp://www.emarketer.com/Article.aspx?id=1006354


http://www.emarketer.com/Article.aspx?id=1006354

Why? Target Acqusition Influencehttp://www.marketingcharts.com/television/millennials-demand-on-demand-content-4654/motorola-millennials-influence-parents-cable-hdtvjpg/


http://www.marketingcharts.com/television/millennials-demand-on-demand-content-4654/motorola-millennials-influence-parents-cable-hdtvjpg/

http://www.marketingcharts.com/television/millennials-demand-on-demand-content-4654/motorola-millennials-influence-parents-cable-hdtvjpg/

Participation


Google Alerts / Blogs


Realtor Blogs


RSS Aggregators


Twitter: Houston Realtor


Twitter


TweetDeck


It’s The Phone!


Saved Our Asshttps://www.yammer.com/home


https://www.yammer.com/home

YouTube


YouTube http://www.youtube.com/user/Flemingsclassics


http://www.youtube.com/user/Flemingsclassics

http://www.youtube.com/user/Flemingsclassics

Get Trends = Facebook


Facebook


Facebook


Listings Post to Profile


Listings Post to Profile


ExpectationsSCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Offline Integration


Disclosure: Honest, Transparent and Authentic


Promote Others


Be Conversational, Not Editorial


Be Personal


Be Timely


Adapt Quickly http://www.flickr.com/photos/500hats/2546158854/


http://www.flickr.com/photos/500hats/2546158854/

1. Audience - Visualization2. Participation – High Ground3. Expectation – Get Personal


Real Estate

HAR NRG May 2009