Home Selling Tips and Information

Listing Your Home

For Sale

Expertise Matters

• Over 10 Years Experience

• Santa Clara County Resident Since 1966

•Negotiation

•Controlling Factors

•Preparing for the Offer

•Processing the Sale

• Pricing Factors

•Office Leadership Participant

•Office Mentor

www.irenejacobson.com 408-656-6096

http://www.irenejacobson.com/

It’s Got to be a Good Fit!

I work full time for my clients and as a life

time resident of San Jose I am extremely

knowledgeable about the local real estate

market as a life time resident of San Jose.

My clients love that I am focused on getting

them the best deal possible!

Hi Irene,

I just wanted to send you this little note to

thank you for the successful sale of my

parents home. LR

To my “Real Estate Agent” Irene!

Thank you so much for helping me make a

lifelong dream come true! You made one of

the scariest things I’ve ever done very non-

scary. MM



Key Objectives

• PRICING… your home at the property’s fair market value.

• TIMING… in the desired time period.

• CONVENIENCE… selling your home with

the least amount of inconvenience.

• NETTING YOU … the highest possible

price.



Marketing Plan• Targeted Advertising

• To the public

• To the REALTOR® community

• Office Tours

• MLS Area Tours

• REALTOR® Open Houses

• Multiple Internet Web Sites

• MLSListings.com

• Realtor.com

• Zillow

• Trulia

• Craigslist

• Local/International Internet Sites

• Yard Signs

• Highly recognized



Pricing Factors

As the triangle graph illustrates, more buyers purchase their properties at market value than

above market value. If you price your property at market value, you are exposing it to a much

greater percentage of prospective buyers and you are increasing your opportunity for a sale.

+15%

+10%

Market Value

-10%

-15%

10%

30%

60%

75%

90%

PERCENTAGE

OF BUYERS

ASKING

PRICE

IMPORTANCE OF INTELLIGENT PRICING



Focusing On ResultsThe proper balance of these factors will expedite your sale.

LOCATION

COMPETITION

TIMING

CONDITION

TERMS

PRICE

SOLDwww.irenejacobson.com 408-656-6096


Client TestimonialsDear Irene,

I really love my house and feel lucky to have such a nice little yard. I’ve got a little cat

door now and the kitties are completely free! They love it! Thank you so much for

making this happen for me and my cats! VD

To my “Real Estate Agent” Irene!

Thank you so much for helping me make a lifelong dream come true! You made one of

the scariest things I’ve ever done very non-scary. I appreciate all you’ve done so much,

simple words don’t really come close to expressing that. Best of luck with all your

future real estate adventures – and the moment I’m ready for my next purchase I’ll give

you a call. Thanks again! Love, MM

Dear Irene,

Thank you so much everything was so great. Thanks so, so so, much. RS



Client TestimonialsIrene,

Thanks for everything. From the beginning of selling my home to purchasing this new

home I just want to say “thanks”! You made selling my house so-o-o easy. BC

Dear Irene,

I really love my house and feel lucky to have such a nice little yard. I’ve got a little cat

door now and the kitties are completely free! They love it! Thank you so much for

making this happen for me and my cats! VD

Dear Irene,

God Bless You, with warm words of gratitude I will always remember you. I cannot

forget you for the rest of my life you are one of a kind. May God Bless you and your

family. GS

